Professional Documents
Culture Documents
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GEORGE HERBERT
MEAD
MEAD’s SOCIAL SELF
Social Behaviorism is the approached used to
describe the power of the environment in shaping human
behaviour.
He described the self as a ‘dimension of personality
that is made-up of the individual’s self-awareness and
self-image’ (Macionis, 2012).
MEAD’s SOCIAL SELF
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ERVING GOFFMAN
(1922-1982)
He wrote how he observed that people
early in their social interactions learned to
slant their presentation of themselves in order
to create preferred appearances and satisfy
particular people.
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Impression management
the process of altering how the person
presents himself to others.
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