Launching Job

Portal feature
on Grapevine
PM Challenge #143
Submitted by - Megha Singh Panwar
Email id - meghamcid@gmail.com
LinkedIn - https://www.linkedin.com/in/megha-singh-0605/
 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Problem Statement About Grapevine

GRAPEVINE is an anonymous social networking
You have joined Grapevine as Chief Product Officer.
platform focused on ‘real’ conversations related
to organization, work culture, salary etc. The USP
The user base on your platform comes from one of the
of Grapevine is authentic users sharing their
best companies across India, which can be easily used
views, opinions, and internal work snippets
for far more than being a social networking platform.
anonymously.
You want to launch a job portal feature as well on your
platform, however want to ensure that you stand apart
from your competitors and showcasing the anonymity
that users are being provided here with, in this new
feature. Top Competitors

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 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Pain Points

On Time-
boarding Fragmented Registration
Awareness Evaluation Experience Process consuming
and Research
Exploration

Users become aware of Users evaluate the Users are Fragmented user Manually inputting Separate
the new job portal new feature by guided through experience from details when applying registrations on job
feature through comparing it to other an on boarding navigating multiple for jobs is repetitive portals with multiple
announcements within job portals and process that platforms for and time-consuming, accounts and login
the existing salary and considering the introduces company reviews discouraging users credentials further
career discussions convenience of them to the and job listings can from applying to add to the time-
forum. accessing company features and lead to time and multiple positions and consuming and
reviews without functionality of effort loss, reducing application frustrating user
navigating to a the job portal. potentially process efficiency. experience, creating
separate platform. discouraging portal a barrier to entry.
usage. 3
 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Ishita is 23 years old , recent college graduate who is eager to Arav is 35 years old, Experienced Professional looking for new career
kick-start her career. opportunities.
She utilizes technology and mobile applications for job searches He seeks platforms that provide reliable data and insights for
and research. informed decision-making.
Needs / Goals – Needs / Goals –
• Find job opportunities aligned with her career aspirations. • Explore job opportunities that align with his skills and expertise.
• Access reliable company reviews and ratings to evaluate • Obtain accurate salary information to negotiate better
potential employers. compensation packages.
• Streamline the job application process to save time and • Save time by applying to multiple positions with ease.
effort.
Frustrations – Frustrations –
• Navigating between multiple platforms to access company • Difficulty finding comprehensive salary data for his industry and
reviews and job listings. role.
• Time-consuming and repetitive manual data input for job • Tedious registration processes and repetitive data input when
applications. applying for jobs.
• Limited knowledge of salary ranges and industry standards • Limited visibility into company reviews and culture.
for entry-level positions.
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 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Resume Parsing • The integration of resume parsing technology allows for the automatic extraction of key
information from uploaded resumes, such as contact details, work experience, education,
and skills.
• This feature eliminates the need for users to manually enter their resume information,
saving time and ensuring accuracy.
Autofill • The browser extension integration provides users with autofill assistance.
• By analysing the structure of the company's application form, the extension intelligently
populates the relevant fields with the parsed resume data.
• Users can navigate through different tabs or sections of the application form seamlessly, as
the extension adapts to various formats and layouts.
Real-Time Company • Leveraging the existing discussion forum capabilities of the application, users gain access to
Reviews real-time company reviews and insights shared by other employees.
• This feature provides valuable information about potential employers, helping users make
informed decisions and evaluate their fit with different companies.
Flexibility and • Browser extension adapts to different formats and layouts on company websites,
Customization dynamically identifying the relevant fields within each application form tab or section.
• This ensures compatibility and a consistent user experience across various job applications.

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 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Existing notification bar

will be moved to top
right corner

Profile Posts Comments Bookmarks Profile Posts Comments Bookmarks

A new profile section
will be introduced

Job portal UI will

look like this
All the personal and
professional details
related to resume , Jobs
applied etc. will be
displayed here

New job icon will come

in place of notification
icon

Jobs Jobs

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 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Profile Posts Comments Bookmarks

Apply Now

This Job is posted on external website! If the job is posted on

external site it will show
here, so that user is aware
that autofill functionality
will work

User can check Real time With browser extension

reviews feature, job on external
Reviews
website will be auto filled
with the stored resume
Jobs
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 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

General Success Metrics

 User Adoption Rate Measure the percentage of application users who actively engage with the job
portal feature within the first three months.
Target: Achieve a user adoption rate of 60% within the first three months.
 User Satisfaction Gather user feedback through surveys or ratings to assess their satisfaction with
the job portal feature.
Target: Maintain an average user satisfaction rating of at least 4 out of 5.
 User Engagement Track user activity within the job portal feature, such as resume uploads, job
applications, and interactions with company reviews.
Target: Aim for an average of 5 job applications per user per month.
 Retention Rate Measure the percentage of users who continue to use the job portal feature over
an extended period.
Target: Achieve a user retention rate of 50% after six months.

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 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Feature-Specific Success Metrics

 Resume Parsing • Time Saved: Measure the average time saved per user by comparing the time
taken to manually enter resume information versus using the resume parsing.
• Accuracy Rate: Assess the accuracy of the parsed information by calculating the
percentage of correctly extracted details from uploaded resumes.
 Autofill • User Adoption: Track the percentage of users who actively use the autofill
feature, indicating its popularity and value.
• Form Completion Time: Measure the time taken by users to complete application
forms with autofill assistance compared to manual entry.
 Real-Time • User Engagement: Monitor the number of users accessing and interacting with
Company Reviews the real-time company reviews feature, indicating user interest and engagement.
• Review Contribution: Track the number of reviews contributed by users,
indicating the level of community participation and knowledge sharing.
 Flexibility and • Compatibility Rate: Measure the % of successfully parsed resumes and auto filled
Customization application forms, demonstrating the flexibility and adaptability of the browser
extension.
• Satisfaction: Gather user feedback on the seamless user experience and
customization options provided by the browser extension through surveys.
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 User Journey & Wireframe –
Problem Statement User Persona Features Success Metrics GTM
Paint Points Job Portal

Identify Value Marketing User On Referral

Target Proposition Channels & boarding & Programs &
Audience & Messaging Campaigns Support Incentives

 Define target  Highlight unique  Identify effective  Design seamless  Implement

audience: specific features and marketing on boarding referral program
industries or benefits: time channels: digital, process. to encourage user
geographical savings, improved social media,  Provide referrals
locations user experience, industry instructions and  Offer rewards or
 Conduct market real-time partnerships etc. tutorials for incentives for
research to company reviews  Create targeted resume parsing, successful
understand pain campaigns autofill, and referrals
points and showcasing key review features
preferences features

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