• Web developer with 15 years of working experience, of which 6+ Contact

years have been devoted to eCommerce implementing Salesforce

Commerce Cloud (formerly Demandware) solutions for highly visible Address
brands. Passionate problem solver and developer with pixel-perfect McKinney, TX 75070
standards and a proficient understanding of responsive design. Phone
Focused on back-end implementation, 3rd party integrations, and +19452741320
design/architecture of customized solutions.
E-mail
• Thorough understanding of all the SDLC Implementation phase -
shyjumca@gmail.com
Development, Code Scanning and Reviews, Bug Fixes, SIT, UAT, Site
Readiness Assessment, CI/CD Process, Performance testing,
Penetration Testing, Security and Vulnerability fixes More
• Good experience in the Pre-Sales work, being a part of multiple RFPs
Visa Validity - September
and instrumental in winning some of them.
2025
• Good Team player, been a part of a sizable team and led a 15-
member team. Primary Skills : Salesforce
• Strong Hands-on experience Architecting, Developing and Commence Cloud, SFRA,
Maintaining End to End E-Commerce applications using Salesforce Controllers, Pipelines,
Commerce Cloud and PHP Opensource. JavaScript

Management Skills : Project

Certifications
management, Requirement
Gathering, Innovation,
Salesforce Certified B2C Commerce Developer
continuous improvement,
Certification
Product development, RFP

Accomplishments Secondary Skills : AWS

CI/CD, PHP, Drupal, YII
• Creative Thinker - Lululemon - Who went outside the Framework, Codeigniter,
box to come up with an innovative solution, HTML5, SCSS, CSS3,
approach or idea Bootstrap, XML
• Recognition for Consistent Delivery - This award
Databases : Mysql
recognizes Shyju's efforts to consistently ensure
product delivery without post-production defects Service Management Tools

Shyju Pulari for nine successful sprints. Vice President - Digital &
E-Commerce 2019
: JIRA, Redmine, bitbucket,
ServiceNow
Salesforce Commerce Cloud Architect
• Peak Star – for the commendable contribution to
demonstrating client focus and excellence in
 retailing Practice. Awarded by: Singaravelu
Other Utilities : Adobe
Ekambaram, SVP – Global Delivery leader 2017
Travis, AWS, Jenkins,
• Digital Lighthouse – extra mile beyond my formal
Photoshop, Microsoft office,
role requirements. Awarded by - Ramakrishnan
source tree, Jenkins, Bit
Jonnagadia, Practice Head – Retail Digital
bucket, GIT, SubVersion,
Commerce 2017
Bugzilla

Work History Third Party Integration:

BrainTree, TaxJar,
Implement Associate Architect Salesforce OMS, Ideal, SMS,
ation ETG Global CyberSource, Responsis,
• I'm currently involved in a custom Headless Rootsrated, Bazaarvoice,
Implementation project with SFCC and a Shared Kount, Tempus,
API (built using Spring Boot) as the backend systems. PowerReviews, SFMC,
• Provided architectural leadership and guidance to Service Cloud, Sales Cloud,
technical teams to deliver robust, highly scalable, Mule Soft
cost-effective solutions.
Sex : Male
• Interfaced directly with customers, stakeholders,
and end-users regarding capability architectures, Nationality : Indian
requirements use cases, and stories to derive,
Marital Status : Married
develop, and decompose next-cycle updates and
specifications. Languages Known : English,
• Good Team player, been a part of a sizable team Malayalam and Tamil
and led a 15-member team.
Hard-working, Good
• Worked on multiple third-party integration
communication, team
o Braintree
player, adaptability, and
o Listrak
willingness
o Shared API Integration
o Akamai Changes
o Nuance IVA Chat Implementation
o Solutioning Page Designer features
o Multi Variant product implementation
o Out-of-stock alert implementation
o Salesforce OMS
o TaxJar
o Order Groove
o Power Reviews

2021-12 - Associate Architect

2022-05 Tachyon Technologies, Chennai, India
• The project involves the development of SFRA
implementation
 • Implemented the Page designer custom
requirements
• Redesign Home and PLP pages
• Integrated Google Analytics Data layer
• Navigation redesign
• PLP enhancements using page designer
• Meganav implementation using Page Designer
• Form Framework using Page Designer
• Email Subscription integration with Responsys
• Implement Carousel and Grid concept in Page
designer

2020-12 - Lead Developer

2021-12 FACES AE/SA & Lacoste, Chennai, India
• The project involves the development of SFRA
Product Subscription for FACES
• Solution the Product Subscription module from an
SFCC perspective
• Developed the My Account modules to cancel,
pause, subscription address, edit delivery date and
cancel the customer subscriptions
• Implemented the services required for the product
subscribe functionality
• Created a BM extension for the customer service
team to manage the product Subscriptions
• Cash on delivery fraudulent tracking
• Product display based on SFCC & Catalog report
• Salesforce OMS integration

2020-03 - Associate Architect

2020-12 Toms Shoes Ecommerce Engagement, Chennai
Project description:
Build and support Toms Shoes's eCommerce
applications, in the Salesforce platform, based on the
commerce cloud.
CLIENT DESCRIPTION:
TOMS is an American company best known for
designing and selling shoes specially conceived in the
Argentine Alpagarta design. This company is also into
designing and selling designer eyewear as well.
ROLES AND RESPONSIBILITIES:
 • Involved in the initial transition and led the team,
enhancing and supporting TOMS websites built on
salesforce commerce cloud.
• Design, develop, testing, review, and deployment
of Salesforce applications in TOMS
• Analysis of new business requirements from TOMS
and map them into technical solutions
• Build and deployment setup
• Requirement Gathering and estimation
• Implementation of Custom Product Subscription
• Blogs Framework
• PLP Add to cart implementations
• Product Plan implementation
• Third Party Integrations include PowerReviews,
Braintree, OrderGroove, TaxJar, ListTrack and
Google Feed

2017-09 - Technical Lead

2019-04 Pure Fishing, Chennai, India
Project Description:
The project involves the maintenance and
development of the existing implementation of pure
fishing B2C and B2B websites in SFCC as a technical
lead architect overseeing the solution design, Third-
party integrations, and Support.
• Application value management of multiple
branded eCommerce platforms with a 24X7
availability SLAs
• Automated ITIL processes to ensure issues are met
right in time and create training data for the
Production Operations team
• Requirements gathering, creating design
documents, developing and reviewing the code,
and facilitating all the review meetings
• Incident management of production alerts,
scheduled and event-triggered job issues, bug fixes,
and enhancements
• Integrations – Amplience, SFMC
• Managed the build and deployment
• Migration – UK Sites
2017-02 - Technical Lead
2017-12 Art van Furniture, Chennai, India
• Technologies/Environment : SFCC(controllers, SFRA),
Eclipse, Web services, SFDC, SFSC, Jenkins, GIT
• Project Description: The project involves the
maintenance and development of the existing
implementation of Artvan.com in SFCC as a
Technical Lead Architect that oversee the solution
design, Third-party integrations, and SFRA
implementation
• CLIENT DESCRIPTION: Artvan Furniture
• Artvan is a well-known furniture retailer in Mid-
western US, including New England states, with its
200-store location and online presence across all US
regions
• The company sells its furniture through internal
brands such as Artvan, Pure sleep, and Artvan
Outlet
• ROLES & RESPONSIBILITIES:
• Created custom Demandware integration
cartridges such as Kount and New Payment
processors as per the business requirements
• Using OCAPI Services for system functionalities such
as social integration
• Integrating with SFDC, SFMC, and SFSC
• Data Migration from legacy systems and Involved in
PIM, Mulesoft integration
• Using caching to improve site performance
• Worked on checkout functionality for anonymous
and logged-in customer
• Integrating 3rd party services for various
functionalities
• Using caching to improve site performance
• Worked on POC for SFRA transition and spinning
new locale-specific websites on SFRA
• Working on base setup for SFRA, custom cartridges,
link cartridges as part of the migration
• Jenkins setup for SFRA

2015-12 - Technical Lead

2017-02 Newell eCommerce
Project Description:
The project involves the maintenance, enhancement,
and development of 6 brands (89 eCommerce sites)
multilingual E-Commerce web-based applications in a
public-facing, global e-commerce environment,
including integrations with external systems and third
parties such as CMS, CRM, ERP, and payment
processors in Salesforce Commerce Cloud (formerly
known as Demandware). Involvement spans all front
and back-end development aspects, from making
pixel-perfect sites to integrating code with back-end
systems.
Client Description: Newell Brands Inc.
Newell Brands is a leading global consumer goods
company with a strong portfolio of well-known brands,
including Paper Mate, Sharpie, Dymo, EXPO, Parker,
Elmer's, Coleman, Jostens, Marmot, Rawlings, Irwin,
Lenox, Oster, Sunbeam, food saver, Mr. Coffee,
Rubbermaid Commercial Products,
Graco, Baby Jogger, NUK, Calphalon, Pure Fishing,
Rawlings, Rubbermaid, Contigo, First Alert,
Waddington, and Yankee Candle
Roles And Responsibilities:
• The project involves the maintenance,
enhancement, and development of 6 brands (89
eCommerce sites) multilingual E-Commerce web-
based applications in a public-facing, global e-
commerce environment, including integrations with
external systems and third parties such as CMS,
CRM, ERP, and payment processors in Salesforce
Commerce Cloud (formerly known as
Demandware)
• Worked on SFRA transition and spinning new region-
specific websites on SFRA
• Involved in providing support, maintenance, and
enhancements for Newell Brands Demandware sites
• Responsible for reviewing system understanding
document and KT deliverables prepared by the
team
• Involved in Project Requirement, Sprint planning,
Estimation and also prepares project SOP's
 • As part of support, he is involved in performing
various website-related activities like bug fixes,
service requests, analysis, and improvements
• Prepared weekly status reports, conducted status
calls, and assisted in code reviews. Also responsible
for gathering the requirements from the business
team
• Performed service requests for clients by providing
the required information and does routine analysis
• Maintains run books, support documentation, and
releases notes of the enhancements. Analysed
designs, tests, and modifies the applications for
enhanced performance
• He contributes towards updating knowledge assets,
user manual, online help document and installation
of manual / scripts
• Participates in innovation sessions and conducts
knowledge transfer sessions for the new members of
the project team
• Trained people work across various projects and are
involved in process improvements and automation
to avoid manual intervention.

2015-01 - Technical Lead

2015-12 ELC Global Coresite Rollout FB , Chennai, India
Project Description:
ELC Global Coresite Rollout FB - The project involved
the roll-out and maintenance of the multilingual brand
locale Core sites developed in the Custom Perlgem
architecture with oracle10g as its backend and
DRUPAL as Frontend. PHP, HTML, javascript, and CSS
were used to create the front end. The challenges
involved were leading and training a group of 8+
associates to develop and maintain custom-built
Perlgem and Drupalgem architecture projects.
Client Description: The Estée Lauder Companies Inc.
Estee Lauder Companies (ELC) is one of the world's
leading manufacturers and marketers of quality
skincare, makeup, and fragrance and hair care
products. The Estee Lauder Companies created a new
division and wholly-owned subsidiary, ELC Online, to
 manage online strategies and activities for all brands.
ELC Global Testing performs web-based testing for
brands Estee Lauder, M-A-C, Clinique, Bobbi Brown,
Smashbox, and Origins developed in Perl, Drupal, and
javascript. Every brand has offline (stores/retail chains
etc.) Business team and online business team
Roles And Responsibilities:
• Involved in gathering all the requirements, analyzed
and arranged meetings with the onsite coordinator
and business team. Responsible for all the
deliverables from offshore and led a team of
developers towards successful project
accomplishments.
• Involved in the preparation of unit test cases and
plan. Involved in development and maintenance
activities for NA and EMEA Regions. Involved in
enhancements in the Product listing page, product
detail page, and store locator.
• Worked on major sites involving multi-locales. He
was responsible for complete website redesign and
rollout projects (Origins and Smashbox).
• Involved in mobile site development and redesign
(IPAD, iPhone, Android, and Windows). He has
analyzed, designed, tested, and modified the
applications for enhanced functionality and
performance.
• Responsible for assisting code reviews/peer reviews
of a team involving UI changes. He was responsible
for maintaining the weekly status reports and the
client status calls.
• Involved in Project Requirement, Sprint planning,
and Estimation and responsible for analyzing and
implementing client feedback and change
requests.

2014-08 - Senior Developer

2015-12 Technosoft Corporation, India
Project Description:
Loyalty Platform -The project involved the
development of web-based applications using PHP
frameworks.
 Client Description :
BIW is a web-based loyalty platform focused on
developing a Loyalty, recognition, and promotion
product using open source. Various modules designed
are Promotions, Audience, Translation, Web Tracking,
Advanced user management, Payout, and Point
system. Also worked on developing an internal Task
Management System application (WIP) for the
developer team, which will handle the project task
using YII Framework.
Roles and Responsibilities:
• Worked in the Research and development section.
Involved in gathering the requirements, analyzed and
arranged meetings with the business team.
• Responsible for developing new modules in Loyalty
and promotion platform, which focuses mainly on
Promotions, Audience, Translation, and Web Tracking.
Developed and maintained Advance user
management, Payout, and Point system.
• Developed an internal task management
application for the development team to track the
project activities.

2014-08 - Technical Lead

2015-12 Matrimony.com Ltd, Taramani, Chennai
Project Description:
The project involved the rollout and maintenance of
the web-based matrimony site that was developed.
Using PHP, PERL, MYSQL, JQUERY, JS, and ANGULAR JS
technologies.
Client Description :
Matrimony.com Limited is a web application whose
flagship brand is bharatmatrimony. It is a network of
matchmaking services.
Roles and Responsibilities
• Contributed software expertise to the web
development team of Bharatmatrimony.com. He
specializes in researching new functionalities such
as IVR development and Backend Interfaces.
• Responsible for Campaign management. Also, he
takes responsibility for managing the team and
 giving knowledge transfer. He dealt with the
development of Telesales Interface, Tele calling
software, Interface Security, IVR Development –
PERL and Asterisk AGI , out bonding and inbounding
calls (VOIP),
• Handled Telesales voice log integration for further
business development and quality check. He is
actively involved in research and development,
plus knowledge transfer.
• Responsible for Backend Development in PHP,
Payment Gateway, and SMS API Integration and
Training subordinates.

2008-09 - Senior Programmer

2013-02 CSTCORP, ICTNED, Ecommerce Development for NL,
Chennai, India
• The project involves developing an ICTNED
Framework with Custom eCommerce and cms using
PHP, MYSQL & XML technologies
• Client Description:
• Ictned is a Netherlands-based Ecommerce service
company that provides services to their local clients
like Huisteil creates, Oscar Cinemas, Wadden, Kinky
kitchen, Mart100, Eijkemansattractie, Nagerpik,
Import Auto
• Roles and Responsibilities
• Worked with designers, front-end, sales & project
management professionals to record requirements
for the functional elements of websites
• Responsible for liaising with clients and ensuring that
all work carried out complies with given standards
and guidelines
• Played a pivotal role in designing and developing a
class-leading B2C business website
• Involved in building and monitoring the in-house
software team.

2007-10 - Programmer
2008-08 Ipower Solutions India Ltd, Besant Nagar, Chennai,
Tamil Nadu
 • Worked with designers, front-end, sales & project
management professionals to record requirements
for the functional elements of websites.
• Responsible for liaising with clients and ensuring that
all work carried out complies with given standards
and guidelines.
• Played a pivotal role in designing and developing a
class-leading B2C business website.
• Involved in building and monitoring the in-house
software team.

Education

2004-04 - Master Degree: Master of Computer Application

20071 Gandhigram Institute

2001-04 - Bachelor's Degree: Computer Science

2004-04 Bharatiyar University

1999-06 - Xii
2001-03 Navamukunda Higher Secondary School - Thirunavaya