How to outline

your irresistible
online yoga offer

(the right way)

BY GWENDOLINE FERREIRA
 01 Preparation is everything
Preparation is everything!

Before outlining your offer, we need to understand what you have

achieved so far, what transformation you and your past students have
gone through and if this is a repeatable process.

To help you out and start mapping out your student's journey, you
can find below an empty space for notes.

This is your brain dump place where you can put everything that
comes to your mind when you answer the following questions.
- What has deeply changed the way I live my life?
- What is the most powerful feedback I had from one of my
client/students?
- What do I help my students/clients with? How are they transformed
after working together?

GWENDOLINE FERREIRA | PAGE 01

Story and Ideas
Write down everything that comes to your mind about your journey
and the similarities with your students' journey.

GWENDOLINE FERREIRA | PAGE 02

 02 Mapping The Transformation
Now that we have released some of your ideas on paper. Let's get
more specific.

I want you to imagine that your ideal student is about to enter a

forest. In order to make sure that they don’t get lost, you need to
know exactly where they are starting, where on the other side of the
forest they want to end up in, and what type of path they usually like
walking on.

Mapping the journey for your people allows you to make sure that
you’re getting people the results they want while meeting them
exactly where they are so that the journey is enjoyable every step of
the way.

Your people know where they want to go, they know how they want
to feel but they need you to build them a path to get them there.
Your offer is that path.

GWENDOLINE FERREIRA | PAGE 03

Your Student's Journey - A

The offer I am creating is for: ___________________________________

1. The Point A of their transformation is where they are right

now:

What are they doing currently in their life?

Are they employees, unemployed, business owners?

What skills do they have or not have?

Most importantly- how are they feeling?

What do they think is the solution to their current situation?

GWENDOLINE FERREIRA | PAGE 04

Your Student's Journey - B

2. The Point B of their transformation is where they want to go:

By having a clear idea of where you are taking your people and
why you are taking them there, it becomes so much easier to
design an intentional, actionable offer.

What are they missing in their life?

How will they like to spend their day?

What skills would they like to have?

What do they want to have/get?

How do they want to feel?

GWENDOLINE FERREIRA | PAGE 05

03 Identify the roadblocks
You have the desire to help those people go from point A to B.

But why have they not done it themselves already? What challenges
do they see and encounter along the way?

Your offer is the path that connects the A to the B. It will take your
people from where they are right now to where they want to go. But
because life happens and not everything is as easy as it seems,
obstacles come along.

We all have beliefs and patterns that can either support or limit us on
our path to our goal. By tuning in to these aspects of your people, you
can use that information to support and motivate them along the
journey to true transformation.

Let's identify what obstacles your students have or will be facing on

this journey.

GWENDOLINE FERREIRA | PAGE 06

Overcoming Obstacles

What is the main reason, your people are not where they want to
be right now?

Where do your people look for support?

What kind of support makes them feel strong?

What do they need to feel supported?

How can you provide support in your offer?

What limiting beliefs might come up for your people on this

journey?

What excuses/reasons not to continue with the offer might come

up for your people on this journey?

How can you address this in your offer?

GWENDOLINE FERREIRA | PAGE 07

Review your story and your
past students transformation

Map out the transformation

from A to B

Get clear on what they need in

your offer to overcome their
obstacles and challenges
Outline your irresistible offer
Your offer should evolve with your students, in phases. Here is an
example with 6 modules. Keep in mind that phase 1 focus on
foundation - phase 2 focus on growth - phase 3 on integration

Module 1
Introduction &
Overview

Module 6
Integrate the Module 2
transformation Foundation &
into their Essential to
everyday life know/have

6 modules
From point A to point B

Module 5 Module 3
Expand Remove first
beyond what obstacles +
they know + see the
blow away Module 4 possibilities
Help them
grow out of
their comfort
zone

GWENDOLINE FERREIRA | PAGE 09

Hey! I'm Gwen
I am a yoga teacher trainer and business coach for yoga teachers,
living in Bali.

I offer in-person and online courses for teachers that are ready to
uplevel their teaching skills and grow a yoga business of their own.

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