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  • Agency Kickstart L2T2 Niche Selection

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    Fran Etsy
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    The document discusses choosing a niche for an agency marketing kickstart. It provides characteristics of good niches, such as high margins and short purchase cycles, and examples like dentists, surgeons, and plumbers. Bad niches are listed as commodities, low margin products, and markets dominated by big competitors. The document instructs to choose a niche based on who you want to regularly speak to, previous experience, preferred customer profile, and if it has three or more good niche characteristics.

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    Agency Kickstart L2T2 Niche selection

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    The document discusses choosing a niche for an agency marketing kickstart. It provides characteristics of good niches, such as high margins and short purchase cycles, and examples like dentists, surgeons, and plumbers. Bad niches are listed as commodities, low margin products, and markets dominated by big competitors. The document instructs to choose a niche based on who you want to regularly speak to, previous experience, preferred customer profile, and if it has three or more good niche characteristics.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    12 views10 pages

    Agency Kickstart L2T2 Niche Selection

    Uploaded by

    Fran Etsy
    The document discusses choosing a niche for an agency marketing kickstart. It provides characteristics of good niches, such as high margins and short purchase cycles, and examples like dentists, surgeons, and plumbers. Bad niches are listed as commodities, low margin products, and markets dominated by big competitors. The document instructs to choose a niche based on who you want to regularly speak to, previous experience, preferred customer profile, and if it has three or more good niche characteristics.

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    © All Rights Reserved
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    of 10

    Agency Kickstart

    Marketing Kickstart
    - Niche Selection
    Rob Warner
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    OBJECTIVE:
    CHOOSE YOUR NICHE
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    FACT: NICHE FOCUSSED


    AGENCIES GROW FASTER
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Good niche characteristics

    •High volume of potential advertisers


    •Niches already advertising online
    •Differentiated products or services
    •High margins
    •Short-medium purchase cycles (max 3 months)
    •Independently owned businesses (or franchises)
    •Repeat purchases
    •Products that are bought not sold eg t-shirts
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Good niche examples

    ● Medical
    ● Professional
    ○ Dentist
    ○ Lawyer
    ○ Surgeons
    ○ Business services
    ○ Rehab
    ● Emergency
    ● Home services
    ○ Plumbing
    ○ Remodellers
    ○ Locksmith
    ○ Roofing
    ○ Auto breakdown
    ○ Pest control
    ● Ecommerce (high price)
    ○ Lawn care
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Bad niche characteristics

    •Commodities eg Nike shoes


    •Low margin products/services
    •Long cash to cash cycles
    •Markets dominated by 3 or more BIG competitors
    •Info-products
    •Affiliates
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Bad niche examples

    ● Realtors
    ● Web design/SEO
    ● Fashion Ecomm
    ● Restaurants/bars
    ○ Nike shoes
    ● Regular travel
    ○ Clothing
    ● Low value Ecomm
    ○ DVDs
    ○ Consumables
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    CHOOSING YOUR NICHE


    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Choosing a niche

    1.Who do you WANT to speak to regularly?


    2.Where do you have previous experience?
    3.Who fits your preferred profile from the Prospect
    Types training?
    4.Does it have 3 or more characteristics from the GOOD
    niches list?
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    ACTION:
    CHOOSE YOUR NICHE

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