Internship Report

Superior University Of Lahore

INFO TECH PRIVATE LTD
In partial fulfillment of the
Requirements for the degree of
ASSOCIATE DEGREE IN BUSINESS ADMINISTRATION
By
BUSHRA FATIMA
SC59-F21-ADPBA-004
Fall: 2021 to 2023

The superior university Lahore

June 2023

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 INFO TECH PRIVATE LTD

By:

Name: Bushra Fatima.

Roll No.SC59-ADPBA-F21-004

Fall- 2021-2023

Internship Report Submitted to

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 Impartial fulfillment of the

Requirements for the degree of

Associate Degree Program in Business Administration

Approved By:

____________________ ________________________

Prof. Muhammad Kashif Prof. Ali Chaudhary

Program Manager. Examiner

____________________

Mr.Haris Masroor
Controller Examination

LETTER OF UNDERTAKING

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I Bushra Fatima Student ID: SC59-ADPBA-F21-004 hereby confirms that the internship report I have
provided is solely my own effort. I did not copy my report partially or completely from any other student or
from any other source either against payment or free. I further confirm that the document (internship
completion certificate) that I have provided is genuine (i.e. not forge/fake) and has been issued by the
authorized person in the organization. If I am found guilty of misstating, misleading or concealing the facts
about my activities (either academic or non-academic but relevant to this course) at any stage, the university
is authorized to take disciplinary action against me according to university policies and regulations. I hereby
also confirm that I have carefully read and understood all the guidelines, rules and regulations provided by
the course instructor on superior UMS.I assure that I will follow the instructions regarding presentation &
viva voice and will appear on the scheduled date for presentation & viva voice which will be intimated to me
at my Superior email ID by the course instructor. In case of any negligence, I shall be held responsible.

___________
Bushra Fatima
 DEDICATION

First of all, billion times thanks to ALLAH Almighty for giving me courage, working power and
resources for making this report. I will dedicate the success of this small effort my beloved
parents with lot of prayers for their health and happiness as their prayers and motivation
encouraged me at every phase of life.
 ACKNOWLEDGEMENT

All gratitude and thanks to almighty “ALLAH” the gracious, the most merciful and beneficent who
gave me courage to undertake and complete this Report.

I want to dedicate this report to my parents who always loved me, words are very few to express
enormous humble obligations to my affectionate Parents for their prayers and strong
determination to enabling me to achieve this task.

I am highly indebted to Mr. Ahmad Shoaib, Resident director, INFO TECH PRIVATE LTD-
SOL (Pvt) Ltd.) for providing me an opportunity to gain practical exposure of professional life in
such a Competitive manufacturing concern.

I am also very grateful to my all teacher for providing me guideline for the completion of this
report.
 EXECUTIVE SUMMARY

I recently have done my internship in “INFO TECH PRIVATE LTD COMPANY

LIMITED” In which I got training from each department. The system, the style of working and
the Commitment of employees in INFO TECH PRIVATE LTD is really exemplary. In this
report I have given a very brief review what I observed during my internship. I have mentioned
all these as I have made an internship as according to the schedule. I have done SWOT analysis
as well as Ratio analysis of financial statement.

I joined INFO TECH PRIVATE LTD on 1st of JAN 2022 for a period of six weeks. During my
internship, I worked in different departments and learnt many new things which I had not
knowledge before. I have learned planning, booking, marketing, account etc. I have learned what
kind of professional attitude to adopt while dealing with customer. I realized that the management
of INFO TECH PRIVATE LTD believes that they are responsible for providing accurate
information regarding their product.

The main purpose of my study was to review and analyze Marketing and Financial activities to
understand the role of both departments by using my skills, knowledge and abilities. This
report provides an analysis and evaluation of current and prospective profitability Liquidity
and financial stability of INFO TECH PRIVATE LTD.
 PERFACE

The one of the most significant aspect for doing an internship is to fulfill the requirement of
degree. Internship the tool to enter into a practical life by gaining a foothold in a practical life
during my internship I gained a widespread view of INFO TECH PRIVATE LTD. The most
beneficial part for me during the report is to encash various skills and attributes. The most
positive point of internship is to provide learning by spending time in real organizational
environment.

I have spent 6 weeks in various departments of INFO TECH PRIVATE LTD. During my
internship I have been able to learn the practical aspects of business, and seek good working
experience. I am indebted to the supervisors, coordinators and other management team who
accepted my presence in their working environment cooperated with me in preparation of report.

AREAS COVERED BY THE REPORT

● INFO TECH PRIVATE LTD (overview and history)

● Mission and Vision Statements
● Working of Various Departments
● Financial Analysis of INFO TECH PRIVATE LTD
● Pest Analysis
● SWOT Analysis of INFO TECH PRIVATE LTD
 COMPANY INTRODUCTION

 INFOTECH (PRIVATE) LIMITED is located in Lahore, Lahore, Pakistan and is part of the
Professional and Commercial Equipment and Supplies Merchant Wholesalers Industry. INFOTECH
(PRIVATE) LIMITED has 293 total employees across all of its locations and generates $11.10
million in sales (USD).

Where in sales office Lahore there are three departments performing their activites
accordingly. These department are;

a. Marketing Department
b. Finance Department
c. Planing Department
 HISTORICAL OVERVIEW

Establishment May 25,1981

INFO TECH PRIVATE LTD Company Limited was
incorporated in Pakistan as a public company limited by shares.
Its main business activity is manufacturing, marketing and sale
of computer parts . The Company started commercial
production in May 1985 and is listed on Karachi, Lahore and
Islamabad
Stock Exchanges
CEO NASEER AHMAD AKHTAR
Ownership INFO TECH PRIVATE LTD
Central office

VISION STATMENT
Meaning:

✔ A vision statement is a declaration of an organization’s objectives

And INFO TECH PRIVATE LTD‟s vision is

“Growth through the best value

Creation for the benefit of all

Stakeholders.”
● Forward-looking
● Motivating and inspirational
● Reflective of a company‟s culture and core values
● Aimed at bringing benefits and improvements to the organization in the future
● Defines a company‟s reason for existence and where it is heading

A Vision Statement describes what a company desires to achieve in the long-run, generally in a
time frame of five to ten years, or sometimes even longer. It depicts a vision of what the
company will look like in the future and sets a defined direction for the planning and execution
of corporate-level strategies.

Key Elements of a Good Vision Statement

While companies should not be too ambitious in defining their long-term goals, it is
critical to set a bigger and further target in a vision statement that communicates a
company‟s aspirations and motivates the audience. Below are the main elements of
an effective vision statement:
 MISSION STATEMNET

What Is a Mission Statement

A mission statement is used by a company to explain, in simple and concise terms, its purpose(s)
for being. The statement is generally short, either a single sentence or a short paragraph.

KEY TAKEAWAYS

● A mission statement is used by a company to explain, in simple and concise terms,

its purpose(s) for being.

● It is usually one sentence or a short paragraph, explaining a company's culture, values,

and ethics.

● Mission statements serve several purposes, including motivating employees and

reassuring investors of the company's future.
 CORPORATE SOCIAL RESPONSIBILITY

It is our endeavor to work with all stakeholders to effectively improve the quality of life of our
work force, the local communities around us and the people of Pakistan in general, through
honest and meaningful contributions. We are committed towards the improvement of social
welfare, the development of human capital and the uplifting of socio-economic condition of the
people.

The Company’s CSR program encompasses initiatives such as healthcare, education,

environmental protection and preservation, development of infrastructure and various other
social welfare activities.

To achieve these objectives the Company has established a primary school in Shaidu Valley,
„Khyber Pakhtunkhwa‟ (formerly NWFP), in collaboration with the Citizens Foundation to
provide free education to the local children.

The Company has also made generous contributions to such noble causes as the Aga Khan
University Hospital (AKUH), Institute of Behavioral Psychology (IBP) and the World Wild
Fund (WWF). We are proud to be associated with these organizations in providing better
educational and healthcare facilities for all.

Reaching out to those in need has always been part of our collective conscience. COMPUTER
EQUIPMENT, in 2005 stepped up to lend its assistance to „Khyber Pakhtunkhwa‟
(formerly NWFP), earthquake and flood victims, and recently Cherat once again augmented the
national effort by financially helping the victims of flood by providing them 150 tents for their
shelter.

In addition to monetary contributions, the management of the Company also extended its full
administrative support in carrying various relief activities in the camps.
ORGANIZATIONAL STRUCTURE
 DEPARTMENTALIZATION OF AN ORGANIZATION

Executive Director
Marketing

Marketing Accounts
Department Department

General Manager Manager

Marketing Accounts
 PRODUCT

OUR PRODUCTS

COMPUTER EQUIPMENT

INFO TECH PRIVATE LTD is recognized as one of Pakistan’s leading COMPUTER

EQUIPMENT producers. We provide our customers with high quality COMPUTER
EQUIPMENT for use in general construction and in niche projects where stringent quality
requirements may apply. The Company is proud to have an extensive client base in both local
and export markets.
INFO TECH PRIVATE LTD produces clinker using a mix of both local and imported inputs.
With the successful launch of Line III for clinker production, which boasts a total production
capacity of more than 14,700 tons per day, the Company has significantly enhanced its
production capacity to more than 4.5 million tons per annum.
ANALYSIS OF FINANCIAL STATEMENTS

“Financial statement analysis is defined as the process of identifying financial strengths

and weaknesses of the firm by properly establishing relationship between the item of the
balance sheet and profit and loss account.”

OR

“Financial statement analysis is the process of understanding the risk and

profitability of the firm through analysis of reported financial infromation by

using different accounting tools and techniques.‟‟

Financial Statements are prepared to meet external reporting obligations and also for
decision making purposes.They play a dominant role in setting the framework of managerial
decisions. But the information provided in Financial Statements is not an end in itself as no
meaningful conclusion can be drawn from these statements alone. However, the information
provided in the financial statements is of immense use in making decisions through analysis
and interpretation of financial statements.

Tools of Financial Statement Analysis:

Following are the most important tools of financial statement analysis.

1. Horizontal and vertical analysis.

2. Ratio analysis.

1) Horizontal and Vertical Analysis:

Horizontal Analysis or Trend Analysis:

Comparison of two or more year's financial data is known as horizontal analysis, or trend
analysis. Horizontal analysis is facilitated by showing changes between years in both Rupees
and %age form.

Trend Percentage:

Horizontal analysis of financial statements can also be carried out by computing trend
percentages. Trend percentage states several years' financial data in terms of a base year.The
base year equals 100%, with all other years stated in some percentage of this base.

Vertical Analysis:

Vertical Analysis is the procedure of preparing and presenting common size statements. Common
size statement is one that shows the items appearing on it in percentage form as well as in Rupees
form. Each item is stated as a percentage of some total of which that item is a part. Key financial
changes and trends can be highlighted by use of common size statements.

2) Ratios Analysis:

The ratio analysis is the most important tool of financial statement analysis. Ratios simply
means one number expressed in term of another. A ratio is statistical yardstick by means of
which relationships between two or various figures can be compared or measured. Ratios show
how one number is related to another.
Advantages of Ratios Analysis:

1. Simplifies financial statements.

2. Facilitates inter-firm comparison.
3. Helps in planning.
4. Makes inter-firm comparison possible.
5. Help in investment decisions.

There are various ratios which can analyze any particular financial statement of any firm.
 CURRENT RATIO

Current ratio may be defined as the relationship between current assets and current liabilities.
This ratio is also known as "working capital ratio". It is a measure of general liquidity and is most
widely used to make the analysis for short term financial position or liquidity of a firm. It is
calculated by dividing the total of the current assets by total of the current liabilities.

Formula:

Current Ratio = Current Assets / Current liabilities

Table

Year 2020 2019

Current Assets 6,684,679,000 8,093,339,000
Current Liabilities 5,888,431,000 6,196,128,000

Current Ratio 1.14 1.31

Diagram

Current Ratio
1.4
1.31
1.3

1.21.14
1.1

1
20202019

Interpretation

In 2020 Current Ratio decrease that show the current ratio is effected due to stock in trade are
not sale properly and it may caused the covid situation but its not a problem for company
because its collection is effectively work and current ratio is on standard.
 NET PROFIT AFTER TAX

Net income after taxes (NIAT) is a financial term used to describe a company's profit after all
taxes have been paid. Net income after taxes is an accounting term and is most often found in a
company's quarterly and annual financial reports. Net income after taxes represent the profit or
earnings after all expense have been deducted from revenue. Net income after taxes calculation
can be shown as both a total dollar amount and a per-share calculation.

Formula

Net Profit After Tax = Net Profit After Tax / Net Sale*100

Table

Year 2020 2019

Net Income After Tax (1,893,108,000) 1,762,763,000
Net Sale 17,090,155,000 15,862,647,000

Net Profit After Tax (11.08%) 11.11%

Interpretation
 NET PROFIT BEFORE TAX

Net Profit Before Tax means the operating profit of a Measured Entity before tax. It incorporates both
the equity/loss figures and abnormal items but excludes extraordinary items as determined by
Generally Accepted Accounting Practices (GAAP).

Formula

Net Profit Before Tax = Net Profit Before Tax / Net Sale*100

Table

Year 2020 2019

Net Income Before Tax (2,722,727,000) 1,047,768,000
Net Sale 17,090,155,000 15,862,647,000

Net Profit Before Tax (15.93%) 6.61%

Interpretation

Profit Ratio is also decrease due to sale and increase in expanse. It may cause Covid.
 TOTAL ASSETS TURNOVER RATIO

The asset turnover ratio measures the efficiency of a company's assets in generating revenue or
sales. It compares the dollar amount of sales (revenues) to its total assets as an annualized
percentage. Thus, to calculate the asset turnover ratio, divide net sales or revenue by the
average total assets

Formula

Total Assets Turnover Ratio = Net Sale / Total Assets

Table

Year 2020 2019

Net Sale 17,090,155,000 15,862,647,000
Total Assets 32,921,845,000 35,279,827,000

Total Assets Turnover 0.52 0.45

Ratio
 Diagram

Total Assets Turover Ratio

0.54 0.52
0.52
0.5
0.48
0.46 0.45
0.44
0.42
0.4
20202019

Interpretation

Assets Turnover is increase in 2020, due to increase but decrease in asset.

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 SOWT ANALYSIS

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 INFO TECH PRIVATE LTD Company Limited has been continoulsy growing with utmost
satisfaction of all its stakeholders. The Company seizes every potential opportunities from its
core strengths, overcome its weaknesses to prevent possible threats. Keeping this in perspective,
our pursuits consist of diverse strategies having external and internal origins. The Board of
Directors aims to minimize all possible risks by adopting a Risk Management Framework, as
fully covered in an other section of this report.
Furthermore, the BOD takes advantage of potential opportunities with the objective of improving the
value of the Company for all stakeholders.

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 STRENGTHS

✔ The Company utilises modern and efficient state-of-the art machinery, which
includes WHR and gensets.

✔ Our plant is at an ideal location, close to Afghanistan border, which makes our
COMPUTER EQUIPMENT exports and coal imports cheaper in relation to freight
costs.

✔ The Company employs a skilled workforce having very low employee turnover, which
makes our production process efficient.

✔ INFO TECH PRIVATE LTD along with its group companies is well diversified in
various sectors, i.e. Packaging, Sugar, Ethanol, Airconditioning and Generators, thus
making a strong and well established portfolio of the group.

✔ Our Company is rich in High quality natural reserves which are easily available at our
Plant location.

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 ✔ Our well-established relations and trust levels with customers, vendors, banks,
financial institutions and transporters is reflected in the form of enhanced Sales and
strong operating performance throughout the years.

✔ The Company is pioneer in establishing world's renowned SAP system in the

COMPUTER EQUIPMENT industry, which makes our systems, process and controls
highly efficient and readily available.

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 WEAKNESSES

The Company have not fully explored the international market yet. However, with the recent
announCOMPUTER EQUIPMENT of new Greenfield production line (Line IV), the Company
plans to target new markets to achieve its optimum level.

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 OPPORTUNITIES

✔ The China–Pakistan Economic Corridor initiative remains a great opportunity for long-
term growth of the industry.

✔ With the focus of government on the revival and improvement of COMPUTER

EQUIPMENT Industry in the form of several tax relief, the company expects further
improvement in profit margins in the future.

✔ Government's recent initiative regarding construction activities, including Dams and

NAYA Pakistan Housing scheme are key potentials for the Company's future growth

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 THREATS

✔ Growing pressure on prices due to rising input costs on account of increase in gas, coal
and other fuel prices coupled with devaluation of PKR versus other foreign currencies
will continue to put pressure on the growth of local sales volumes in the short-term.
However, growing export demand on the back of favorable market dynamics and PKR
devaluation is expected to substitute such slow-down in growth of local sales with
growing export volumes, thereby mitigating such risk.

✔ The COVID-19 has significantly affected the macro economic conditions globally which
put immense pressure on the local and export sales. While the pandemic has receded
significantly in the country, any resurgence of it within the country or globally will further
hamper the COMPUTER EQUIPMENT demand.

✔ Recent events in Afghanistan has led to political instability which may affect our export
sales.

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 RECOMMENDATIONS & SUGGESTION

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 After analyzing full report I want to give some recommendation suggestions to the firm

1. The web site of the company should be updated, existing site is not attractive and have
lack of comprehensive information about the company.
2. If any dealer has complaint towards the INFO TECH PRIVATE LTD, there is not any
complaints cell for solving the dealer‟s problem. So there should complaints cell in all
offices.

3. There is no visiting room in the INFO TECH PRIVATE LTD, SOL that need to be developed.
4. The place of Finance department is not sufficient and need to be established more.
Because it covers very small area and sitting arrangement is also very pitiable. The
company should expand the area of Finance department and decorate it.

INFO TECH PRIVATE LTD should establish adequate internship programs for their internees
because there is no fastidious facilities for the internees

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CONCLUSION
As a diligent member of the corporate community, the company generously contributed to
various social and charitable causes most notably to help the internally displaced people of Swat
and recent floods in Sindh, Swat, Nowshera etc. Besides the monetary contribution, the
management also extended its full administrative support in carrying out various relief activities
in the campus set up for the affecters. The employees of the company also contributed their one
day salary to the cause. Apart from the above, the company continued to contribute regularly in
other social sectors like health and education

In order to improve business processes by bringing them in line with internationally followed
practices and further sharpen its decision making capacity, the company put into operation SAP,
an Enterprise Resource Planning System. An agreement to this effect was signed with M/s. SAP
Pakistan and M/s. IBM Pakistan has been engaged as the implementation partner. The use of
SAP allowed the company to further leverage its capabilities and enhance its efficiencies.Energy
cost constitutes a major portion of the cost of production for COMPUTER EQUIPMENT plants.
In order to address the issue of rising production costs, the company has installed Waste Heat
Recovery System. The installation of WHR plant not only brings in substantial savings but also
entitle the company to carbon credits, which was a major consideration for investment in this
project.

INFO TECH PRIVATE LTD focus would be to constantly seek out growth opportunities
through increased quality assets and by offering a wider range of products and services to their
esteemed dealers or direct buyers. There are significant growth opportunities for INFO TECH
PRIVATE LTD, and they are confident in their ability to grasp them. They are committed to
enhancing the shareholder‟s value and look forward with greater optimism to a prosperous
future for INFO TECH PRIVATE LTD.
 REFERENCES

1. Mr. Ahmed Shoaib Khan (Director of Marketing)

2. Mr. Nadeem Ahmed Khan (AGM of Marketing And Sale)
3. Mr. Hamid Shahzad (Assistant General Manager Finance And
Administration)
4. Mr. Fida Muhammad Khan (Manager Accounts)
5. Mr. Awais Nasir (Manager Accounts)
6. Mr. Shoukat Mehmood Bhatti (Senior Manager of Planning)
7. Mr. Haseeb Shafqat (Deputy Manger Marketing)
8. Mr. Ahsan Amir (Senior Planning Officer)
9. Miss. Ayesha Asghar (Accounts Officer)
10. Mr. Sanaullah (Accounts Officer)
11. Mr. Salman Zia (Internship Reports Coordinator)
12. Financial Report of INFO TECH PRIVATE LTD
13. www.Google.com

I shall be very thankful to the all said references; they help me in all spears of all this
report related & other activities.
I collect the data on two ways that are as under:-
● I collect the data through a website named
● I got some report related data of previous internship reports INFO TECH
PRIVATE LTD. (INFO TECH PRIVATE LTD).