Pleasant Hill Steering Committee Kick-Off Meeting (6-2-2023)

Pleasant Hill
Comprehensive Plan
Steering Committee
Kick-Off Meeting
June 1, 2023
Meeting Agenda
01. Meet Our Team
02. Ice Breaker
03. Project Scope + Schedule Overview
04. Comprehensive Planning 101
05. Existing Comprehensive Plan Overview
06. Community Snapshot

07. Visioning Exercises
08. What’s Next?
01. Meet Our Team
02. Ice Breaker

08. What’s Next?
01 Meet Our Team

Meet Our Team
Meet Our Team - Confluence
« Midwest + Denver based landscape architecture, urban design and
planning firm
« Experts in community engagement, comprehensive plans, and land
use planning
« Client focused and stakeholder driven
Meet Our Team – Leland Consulting Group
« National advisors in real estate, housing, and mixed-use development
« Economic forecasting
« Public-private partnerships
Meet Our Team – Snyder & Associates
« Multi-disciplinary planning and engineering firm
« Over 40 years serving clients throughout the Midwest and nation
« Problem solvers that pioneer sustainable, efficient solutions that help our
clients achieve growth and resilience.
Transportation Municipal Water

Services
Public Spaces Land Structural

Development
01. Meet Our Team
02. Ice Breaker

08. What’s Next?
02 Ice Breaker
Icebreaker
«What is your name?
«What is your role in the community?
«What is your favorite dessert?
01. Meet Our Team
02. Ice Breaker

08. What’s Next?
03 Project Scope & Schedule

Project Scope
« Four phase process
Phase One Phase Two Phase Three Phase Four

PROJECT KICK- VISION, INPUT DRAFT PLAN + FINAL PLAN +
OFF, RESEARCH & DIRECTION EVALUATION ADOPTION
& ANALYSIS
Project Scope
Phase One – Project Kick-Off, Research + Analysis
« Pre-Kick-Off Meeting with City Staff / May 4, 2023
« Communication Plan
« Kick-Off Meeting with Steering Committee / June 1, 2023
« Project Branding
« Sub-Area Plan Site Selection
« Economic Development Analysis
« Analysis Review Meeting with Steering Committee / July 20, 2023
« Analysis Review Joint Workshop with Planning Commission + City Council /

August 1, 2023
Project Scope
Phase One – Project Kick-Off, Research + Analysis
« Project Branding
Project Scope
Phase One – Project Kick-Off, Research + Analysis «INITIAL IDEAS
2A
1A 1B
3A
1C 1D
3B
Project Scope
Phase Two – Vision, Input + Direction
« Online Engagement Website
« Stakeholder Interviews / Focus Group
Meetings
« Public Visioning Workshop
« Youth Workshop
« Box City Event
« Special Event Booth(s)
« Stakeholder and Public Input Review
Meeting with Steering Committee
Project Scope
Project Scope
Project Scope
« Youth Workshop, Box City Event, and Special Event Booth(s)
Project Scope
Phase Three – Draft Plan + Evaluation
« Draft Plan
« Economic Development Strategy
« Sub-Area Plan Draft Concepts
« Draft Plan Review Sessions with Steering Committee (3 planned)
« Draft Plan Public Open House
« Draft Plan Joint Workshop with Planning Commission and City Council
Project Scope
Phase Four – Final Plan + Adoption
« Final Draft Plan
« Sub-Area Plan Final Draft Concepts
« Final Draft Plan Review Session with

Steering Committee
« Planning Commission Public Hearing
« City Council Public Hearing

Project Schedule
Big Picture Schedule
01. Meet Our Team
02. Ice Breaker

08. What’s Next?
04 Comprehensive Planning 101

Comprehensive Planning 101
Comprehensive Plan Defined
“ The comprehensive plan, also known as a general plan,

master plan or land use plan; is a document designed to
guide the future actions of a community. It presents a
vision for the future; with long-range goals and objectives
for all activities that affects the local government.
”
- Gary D. Taylor, Iowa State University
Comprehensive Plan Components
1 Focus Future Development & Public Investment
2 Encourage Strong Economic Base
3 Serve as Information Management Tool
4 Analyze Existing Conditions
5 Evolve as Community Changes
6 Establish Goals
7 Guide and Recommend
8 Encourage Community Engagement
9 Identify and Build upon Community Character

What is typically included in a Comprehensive Plan?
« Mapping (existing conditions, Future Land Use Plan, sub-area plans)
« Economic/Market Analysis
« Inventory of existing conditions:
« Natural resources / open space / conservation

« Historical / cultural identification and protection
« Housing
« Economic development
« Transportation and mobility
« Services and facilities
« Goals, policies and action items

Market Analysis
« Detailed market analysis to identify realistic opportunities for future market-driven
growth
« Appropriate mix of single-family and multi-family residential uses and commercial

and other supporting uses
« Economic development strategy that addresses:
« Changes to retail economy due to e-commerce, shifting consumer preferences, and

other trends
« Impact of retail changes on strip commercial and industrial/business park development
« Missing middle housing opportunities
« Infographic, chart and map heavy results
« Projections on property tax revenues and operational costs by land use category to
assist with future land use scenarios
Comprehensive Plan Relationship
to Zoning
Secure safety
from fire,
plan, other
dangers
Avoid
concentration Lessen
of population Congestion
Adequate
provision of
Zoning Preserve
features of
historical
public
services Intent significance
Promote
Prevent health and
overcrowding general
of land welfare
Provide for Lessen

adequate Congestion
light and air
What is the role of the Future Land
Use Plan?
« Guides decision making related to
rezonings and development proposals
as they are brought to the Planning
Commission and City Council
« Designed to create ideal land use

schemes for the future of the city
« May require modifications over time to

adapt to the ever-changing economic
environment
What is the role of the Zoning map?
« Adopted as part of the City’s Zoning
Code
« Applies specific zoning designations and

regulations within the City
Implementation Measures Fall Into Three Broad Categories:
Development regulations that control the location, form and character of

1 private projects
2 Capital projects which are financed, designed, built and maintained by

governments
3 Programs that in some cases involve active government participation and

in other cases simply mean endorsement or coordination of voluntary
private efforts
Effective implementation is the difference between having a good plan

on paper and having a great community on the ground.
Steering Committee Roles + Responsibilities
Be an advocate for the plan
Represent Pleasant Hill and the community’s input
Provide feedback to the consultant team on opportunities,

challenges, and goals
Review draft materials and presentations and provide

feedback
Engage in the discussion of ideas and visions for Pleasant

Hill’s future
Attend 7 committee meetings over the next 12-months

01. Meet Our Team
02. Ice Breaker

08. What’s Next?
05 Existing Comprehensive Plan Review

Existing Comprehensive Plan Review
« Adopted November 2015
« Contents:
« Introduction
« Community Profile
« Community Outreach
« Vision, Goals & Objectives
« Land Use Plan
« Subarea Plans
« Transportation & Mobility
« Community Facilities
« Parks, Open Space &
Environmental Features
« Implementation
Vision & Goals
« Growth & Annexation
Manage growth and annexation in a manner that maintains quality municipal
services, the fiscal and environmental health of the community, and local
character through collaboration with the Polk County, the City of Altoona, and
residents.
« Housing & Neighborhoods

Provide quality neighborhoods with a range of housing choices through the
preservation and enhancement of existing residential areas, and the
development of new subdivisions that reflect the character of Pleasant Hill and
the needs of a range of potential users
« Commercial & Industrial Areas

Expand Pleasant Hill’s economic health through the development of industry and
commerce, and establish distinctive commercial areas throughout the
community that are local and regional destinations.
Vision & Goals
« Parks & Open Space
Create a comprehensive parks, recreation, trails and open space system that
addresses the needs of all Pleasant Hill residents, builds upon local partnerships,
strengthens Pleasant Hill as a destination from surrounding communities, and
supports citizen health and identity.
« Community Sustainability & Environment

Create a healthier and more sustainable local and regional environment through
policies, collaboration, and actions focused on the preservation and
enhancement of key waterways, sensitive terrain, continuous floodways and
interconnected wetlands, and forestry resources.
« Transportation & Mobility

Foster a transportation network that safely and efficiently accommodates all
transportation modes to enable economic growth, regional competitiveness, and
active lifestyles throughout Pleasant Hill
Vision & Goals
« Community Facilities & Infrastructure
Ensure quality and well-maintained community facilities and services that
accommodate the existing population and future growth through collaboration,
key partnerships, and strategic infrastructure planning.
« Image Identity
Establish a distinct identity for Pleasant Hill that is exemplified through its natural
areas, the built environment, and community events.
« Implementation
Maximize the effectiveness of local government in achieving local and regional
objectives.
Land Use Plan
Development
Preservation
Estate
Redevelopment
Revitalization
Priorities:
« Neighborhood Revitalization
« Priority Development Areas
« Long-Term Estate Redevelopment
Objectives:
« Strategic Growth
« Housing Diversity
« Conservation Design
Residential Areas Plan

Priorities:
« Copper Creek
« 12th Avenue Commercial/Industrial Flex
« North Industrial Triangle
« Town Center
« Interstate Commercial
« Lifestyle & Entertainment District
« Eastside Business Park
« Future Neighborhood Commercial
« Southern Interchange
Commercial &
Industrial Areas Plan
Subarea Plans
« University Avenue-West
« University Avenue-East
Existing Comprehensive Plan Review 1.
2.
Underutilized parcels
Underutilized retail
buildings
3. Hy-Vee and parking lot
University Avenue – West 4. Vacant Site
5. Infill Lot
« Key Opportunity Sites 6. Vacant Lot
7. Auto Service Uses +
Partially Vacant Shopping
Center
8. Underutilized parcel
9. Undeveloped parcel
10. Developing parcels
11. Undeveloped street
frontage
13. Partially developed
15. Underutilized parcel
1. Hotel, office, and gas station
University Avenue – East 2. Undeveloped parcel
3. Public Safety Building + Multi-
family
« Key Catalyst Sites 4. Commerce Park (certified site)
Office / Light
Manufacturing Campus
Lifestyle Center
Big Box Retail Entertainment
Complex
Transportation & Mobility
« Transportation Plan
« Bicycle, Pedestrian & Transit Plan
Parks & Open Space Plan
« Future 76-acre park
Future 76-acre park

Implementation
01. Meet Our Team
02. Ice Breaker

08. What’s Next?
06 Community Snapshot
Community Snapshot
Base Map
« 10.85 square miles Altoona
« Incorporated in 1956
« Closest suburb to
Highway 163
Downtown Des Moines Des
(approximately 15 Moines
minutes or 6 miles)
Community Snapshot
Population Change Over Time
« 2022 population estimate: 11,186 residents
« Over 200% growth since 1990
1960 397 11,186

12,000
1970 1,535
10,000
1980 3,493
8,000
1990 3,671
6,000
2000 5,070
3,671
2010 8,785 4,000
2020 10,147
2,000
2022 11,186
0
0 5,000 10,000 15,000
Population Change Over Time, Pleasant Hill, Iowa – U.S. Census Bureau
Community Snapshot
Age Breakdown
« Median Age: 39.0 years
« Up from 34.1 years in 2010
« Higher % of children (0-14 years),

“middle age” (40 to 44 years) and
seniors (60+ years) compared to
Polk County
« Below Polk County % in younger

adults (age 20 to 39 years)
Age Pyramid (2021): Polk County + Pleasant Hill, Iowa – U.S. Census Bureau ACS
Community Snapshot
Housing Tenure + Household Size
« Majority owner-occupied housing with fairly even average household sizes
2.77 2.37
persons persons
Owner-Occupied Renter-Occupied
75.5% 24.5%
Housing Tenure + Average Household Size (2021) – U.S. Census Bureau ACS
Community Snapshot
Commuting Characteristics
« Some meaningful in-commute population, but majority out-commute
(bedroom community)
3,266 4,935
Live elsewhere
Work in
Pleasant Hill
Live in Pleasant Hill
Work elsewhere
184
Live + Work in
Pleasant Hill
Inflow/Outflow – Pleasant Hill 2020 – U.S. Census Bureau Center for Economic Studies, LEHD
01. Meet Our Team
02. Ice Breaker

08. What’s Next?
07 Visioning Exercises
Visioning Exercises
«What do you think is Pleasant Hill’s

BIGGEST ADVANTAGE?
Visioning Exercises
«What will be the MOST CHALLENGING
aspect of updating this plan?
Visioning Exercises
«What are some HOUSING issues

and opportunities in Pleasant Hill?
Visioning Exercises
«What are some ECONOMIC

DEVELOPMENT issues and
opportunities in Pleasant Hill?
Visioning Exercises
«What is the next BIG THING for

Pleasant Hill?
Visioning Exercises
«What are the NEIGHBORHOODS

AND RETAIL CENTERS in other
communities that you like and
would like to see in Pleasant Hill?
Visioning Exercises
« Prior Plan Subareas
Visioning Exercises
«Are there other areas that you think

warrant being a subarea?
Visioning Exercises
«Who are KEY STAKEHOLDERS we

should interview for this plan?
01. Meet Our Team
02. Ice Breaker

08. What’s Next?
07 What’s Next?
What’s Next?
Near-Term
« Existing Conditions Analysis
« Economic Development Analysis
« Sub-Area Plan Site Selection
« Project Branding – Be on the lookout for a survey soon!
« Project Website Launch
« Analysis Review Meeting – July 20, 2023, at 3:00 PM
« Analysis Review Joint Workshop – August 15, 2023
Mid-Term
« Stakeholder Interviews + Focus Group Meetings
« Special Event Activities (Late August / Early September)
« Public Visioning Workshop – September 28, 2023
« Stakeholder + Public Input Review Meeting – November 9, 2023, at 3:00 PM

Pleasant Hill Steering Committee Kick-Off Meeting (6-2-2023)

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Pleasant Hill

06. Community Snapshot

06. Community Snapshot

01 Meet Our Team

Transportation Municipal Water

Public Spaces Land Structural

06. Community Snapshot

06. Community Snapshot

03 Project Scope & Schedule

Phase One Phase Two Phase Three Phase Four

« Kick-Off Meeting with Steering Committee / June 1, 2023

« Sub-Area Plan Site Selection

« Economic Development Analysis

« Analysis Review Meeting with Steering Committee / July 20, 2023

« Analysis Review Joint Workshop with Planning Commission + City Council /

« Economic Development Strategy

« Sub-Area Plan Draft Concepts

« Draft Plan Review Sessions with Steering Committee (3 planned)

« Draft Plan Public Open House

« Sub-Area Plan Final Draft Concepts

« Final Draft Plan Review Session with

« Planning Commission Public Hearing

« City Council Public Hearing

06. Community Snapshot

04 Comprehensive Planning 101

“ The comprehensive plan, also known as a general plan,

1 Focus Future Development & Public Investment

2 Encourage Strong Economic Base

3 Serve as Information Management Tool

4 Analyze Existing Conditions

5 Evolve as Community Changes

7 Guide and Recommend

8 Encourage Community Engagement

9 Identify and Build upon Community Character

« Inventory of existing conditions:

« Natural resources / open space / conservation

« Goals, policies and action items

« Appropriate mix of single-family and multi-family residential uses and commercial

« Economic development strategy that addresses:

« Changes to retail economy due to e-commerce, shifting consumer preferences, and

« Impact of retail changes on strip commercial and industrial/business park development

« Missing middle housing opportunities

« Infographic, chart and map heavy results

Provide for Lessen

« Designed to create ideal land use

« May require modifications over time to

« Applies specific zoning designations and

Development regulations that control the location, form and character of

2 Capital projects which are financed, designed, built and maintained by

3 Programs that in some cases involve active government participation and

Effective implementation is the difference between having a good plan

Be an advocate for the plan

Represent Pleasant Hill and the community’s input

Provide feedback to the consultant team on opportunities,

Review draft materials and presentations and provide

Engage in the discussion of ideas and visions for Pleasant

Attend 7 committee meetings over the next 12-months

06. Community Snapshot

05 Existing Comprehensive Plan Review

« Housing & Neighborhoods

« Commercial & Industrial Areas

« Community Sustainability & Environment

« Transportation & Mobility

Residential Areas Plan