FACULTY OF CREATIVE INDUSTIRES

BACHELOR OF ART (HONS) GRAPHIC DESIGN

UJMD1103 VISUAL COMMUNICATION
_____________________________________________________________________________________

Student Name: RENEE YEE JYE YING Student ID: 2105559

Tutor’s Name: YANG SUK LAN Tutorial Group: 1

Visual Communication Journal (20%)

Unsatisfactor Satisfac Exemplar

Adequate tory y
y
JOURNAL
CONTENTS
(80%)

ELEMENTS OF
ART (40%)
Scoring: 1–5 6 – 10 11 – 15 16 – 20
APPROPRIATE € 65% or more of € 55-60% of the € 65-75% of the € 80% or more
Application & the images used images used images used of the images
Number of are are appropriate are appropriate used are
IMAGES inappropriate and suitable and suitable appropriate
and unsuitable visuals visuals and suitable
visuals visuals
€ The images € The images
€ The images marginally sufficiently € The images
vaguely illustrate the illustrate the distinctly
illustrate the Elements of Art Elements of Art illustrate the
Elements of Art Elements of
€ At least 48 € 48 images or
Art
€ Less than the images applied more applied
(requisite) 48 to illustrate the to illustrate the € 48 images or
applied to Elements of Art Elements of Art more applied
illustrate the to illustrate
Elements of Art the Elements
of Art
ACCURACY OF € 55% or more of € 55-60% of the € 65-70% of the € 75% or more
EXPLANATION/ the explanations explanations of the
explanations are accurate are accurate explanations
DEFINITION
are inaccurate are accurate
€ Text and image € Text and image
€ Text and image are marginally are sufficiently € Text and image
are poorly associated. It is well are well
associated. It is marginally clear associated. It is associated. It is
not clear which which moderately clear which
information information clear which information
explains which explains which information explains which
specific Element specific explains which specific
of Art Element of Art specific Element of Art
Element of Art

PRINCIPLES OF DESIGN (40%)

Scoring: 1–5 6 – 10 11 – 15 16 – 20
APPROPRIATE € 65% or more of € 55-60% of the € 65-75% of the € 80% or more
 FACULTY OF CREATIVE INDUSTIRES
BACHELOR OF ART (HONS) GRAPHIC DESIGN
UJMD1103 VISUAL COMMUNICATION
_____________________________________________________________________________________

Unsatisfactor Satisfac Exemplar

Adequate tory y
y
Application & the images used images used images used of the images
are are appropriate are appropriate used are
Number of
inappropriate and suitable and suitable appropriate
IMAGES and unsuitable visuals visuals and suitable
visuals visuals
€ Marginal variety € Moderate
€ Inappropriate of images to variety of € Optimum
variety of give emphasis images to give variety of
images to give to the Principles emphasis to the images to give
emphasis to the of Design Principles of emphasis to the
Principles of Design Principles of
€ At least 38
Design Design
images applied € 38 images or
€ Less than the to illustrate the more applied to € 38 images or
(requisite) 38 Principles of illustrate the more applied to
applied to Design Principles of illustrate the
illustrate the Design Principles of
Principles of Design
Design
ACCURACY OF € 55% or more of € 55-60% of the € 65-70% of the € 75% or more
EXPLANATION/ the explanations explanations of the
explanations are accurate are accurate explanations
DEFINITION &
are inaccurate are accurate
€ Visual devices & € Visual devices &
Appropriate
€ Very little or no indicators indicators € Visual devices &
Use of VISUAL visual devices & marginally sufficiently indicators
INDICATOR indicators used highlight the highlight the precisely
to highlight the Principles of Principles of highlight the
Principles of Design Design Principles of
Design Design

JOURNAL DESIGN (20%)

Scoring: 1–5 6 – 10 11 – 15 16 – 20
Design Layout € Grid is evident but € Marginally € Adequate to € Application of
does not follow application of moderate elements within
the grid systems elements within application of the grid systems is
the grid systems elements within clear and
€ Inconsistencies
the grid systems interesting
across the pages € The elements
applied are € The elements € Good
€ No consideration
somewhat applied are consideration and
of the colour consistent across moderately application of the
scheme across the pages consistent across colour scheme
pages the pages across pages
€ Marginal
€ Handwriting or € Sufficient € Handwriting or
consideration of
selected font is the colour consideration of selected font is
illegible and is scheme across the colour legible and/or
highly in pages scheme across appropriate
appropriate pages
€ Handwriting or
selected font is € Handwriting or
somewhat legible selected font is
and/or sufficiently legible
appropriate and/or
appropriate
 FACULTY OF CREATIVE INDUSTIRES
BACHELOR OF ART (HONS) GRAPHIC DESIGN
UJMD1103 VISUAL COMMUNICATION
_____________________________________________________________________________________

Unsatisfactor Satisfac Exemplar

Adequate tory y
y
TOTAL SCORE:
100%

20
Grade

PUNCTUALITY
(There will a penalty deduction of mark or a downgrade if you do not meet your deadline).
● 5% deduction – if you do not submit the work at the date/time specified by the tutor

● 5% deduction - for not adhering to the document formatting as specified in the brief

● 5% deduction – for every single day you are late in submitting your work.
E.g. If you have achieved 60% in your assignment but you submitted your work 2 days late, then there
will be 10% penalty deduction of mark. The marks that you would finally earn would be 50%.