Group #4

Site Analysis

Site Description
The location of the business is in 184 Rizal St. Poblacion
West, Umingan, Pangasinan. It is along the highway near the
Umingan Town Proper and INC church. The rental of the business is
Php.3,600 per month.

Location Map
 Site Evaluation
The location of the business is along the highway in
Poblacion West, Umingan, Pangasinan. It is one of the best places
to establish a business because it is in a part of a high
populated town and is nearby the park, other businesses and
community building such as the medicare, church, schools,
municipal hall, public market, pharmacy, canteens, etc. This
place is where people usually gather and hang out.

Market Analysis
To know more about market analysis, it covers the Source of
Demand, Market Segment, Marketing Strategy, Market Needs, Target
Market and Implementation.

A market analysis is a study of the dynamism of the market. It

is the attractiveness of a special market in a specific industry.
Market analysis is basically business plan that presents
information regarding the market in which you are operating in. It
deals with various factors. It is done so that you can formulate a
strategy on how to run your business. By taking into consideration
certain factors, you will know how to operate your business. The
most common factors are the SWOT which is an acronym for;
Strengths, Weaknesses, Opportunities, and Threats.
 Source of Demand
The enterprise will be a big help for the local residents of
the town because instead of going to far places to eat, they can
eat in the business. The sources of demand of the enterprise are
the students, Workers/professionals, vendors, and others. 184
Rizal St. Poblacion West, Umingan, Pangasinan is the option or
the choice for establishing your business because first of all
it’s in the center of the town and lots of people.

Customer Analysis
The students, teachers, workers, vendors, tourists and other
professionals and local residents are the target market of the
business. In the customer analysis, the feedback of the customers
is needed. Customers can be given good services in the enterprise,
they can good quality food. We must give these good services and
products to the customers so we can receive or have good feedback
coming from them and it will be a good image for the business.
 Supplies and Demand Analysis

Suppliers
We directly go to Hi-Chi Echo farm to buy the products they
are selling and after buying, we personally sell it in Our
enterprise in Umingan.

Competitors
The business’ compertitor in the area are the Buko Juice and
street food vendor and other businesses which is the Farmville
Hardware and Matima Hardware only, but could still increase in
the future.

Market Segment
The products in our business are for people who likes eating
spicy foods, middle aged, citizen, or who have either low or high
income are the target market.

Products: Chicken feet buffalo, Chicken wings buffalo

Geographical Location: 184 Rizal St. Poblacion West, Umingan,

Pangasinan

Age: 14 and above

Customers: Students, Tourists and Civilians

Gender: Male and Female

Nationality: Filipino and Foreigners

184 Rizal St. Poblacion West, Umingan, Pangasian