Today, in a rapidly developing digital age, almost everyone has a smartphone,

computer or electronic device to access the internet. This creates opportunities

for businesses and brands to use advertising to promote their products and services
to attract consumers, boost brand awareness and persuade consumers to make
purchasing decisions. . And based on what I've learned, I can say that advertising
can get people to buy things they don't need.
Advertising often creates a desire and aspiration to own the product or to
experience the advertised service by presenting products and services in an
attractive and engaging manner. And with the strong development of digital
technology, advertising comes to life and stimulates the excitement and curiosity
of customers when viewing ads. Advertisers know how to exploit emotions and capture
consumer psychology and behavior, through which they create advertising that hits
the psychology of consumers' behavior, creating needs and wants. for their
products. For example, I have no need to travel, but when I watch my favorite show
on Youtube and an ad pops up introducing beautiful tourist destinations and their
services. It piqued my curiosity and I learned more about it. In the end, it made
me have a need to travel and experience their services. I have booked tickets and
reservations for this summer so I can satisfy my needs. Or a guest example is the
advertisement of a restaurant with quality food and hygienic food at a reasonable
price as well as very good service. People who do not have the need to eat at a
restaurant when they see it will have the need and desire to experience the food
and service there, they will find the address and go there to satisfy their needs.
Furthermore, advertising can create urgency and scarcity that prompts consumers to
buy quickly and impulsively. They advertise with offers, discount events for a
limited time to create a fear of missing out so that consumers will buy products
they don't need. For example, Shopee has successfully applied when creating
discount time frames, super special days for a certain period of time, making
consumers always afraid of missing a good deal, so they have decided to buy. goods
quickly. It can be seen that popular today are students. Or big holidays like Black
Friday when consumers are lured in by discounts and are enticed to buy even though
they don't need it right now.
In short, advertising influences consumer behavior and creates a need to make them
buy something they don't need. However, that argument is not entirely true because
consumers do not have the same mentality, can make purchase decisions immediately
through advertising. And advertising is a powerful tool that helps businesses and
brands build awareness, increase market share, increase sales and many other
positive benefits for businesses.