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Types of observations
Controlled: in a lab setting
Limitations: data may lack depth and richness e.g. motivation, feelings, emotional state of PPs.
Observational design
Measurement and recording of behaviour must be planned to ensure validity and observer
bias
This is achieved by using coding systems to ensure observations are systematic and objective
Researchers need to be clear about what the target behviour will look like
To achieve this, they draw up a list of all possibilities, which creates the behavioural
categories .
Time sampling: records behaviour at standardised intervals. This should be used if the order of
behaviours is important.