Kalpesh Gavit 084 Maketing

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Kalpesh Gavit 084 Maketing
MBA Credit Pattern (Savitribai Phule Pune University)
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A SUMMER INTERNSHIP PROJECT

ON
“A STUDY TO IDENTIFY MARKET POTENTIAL
FOR PROPINN PROPERTIES IN WEST REGION OF PUNE”
AT
“Propinn Properties Pvt. Ltd.”
SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY
Kalpesh Kantilal Gavit
UNDER THE GUIDANCE OF

Prof. Charulata Bhaisare
ALL INDIA SHRI SHIVAJI MEMORIAL SOCIETY’S

INSTITUTE OF MANAGEMENT
2021-22

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ACKNOWLEDGEMENT
This Summer Internship Project of "A Study to identify Market Potential for Propinn Properties
Private Limited in West region of Pune” is a research project conceived and executed only through
the help and guidance of various individuals. Firstly I would like to express my sincere gratitude
towards Dr. Abhijit Mancharkar, Director of AISSMS Institute of Management for providing me
with the opportunity to embark on this project.
I am glad to acknowledge the numerous personalities involved in leading their help to make my
summer internship project a successful one. I would like to thank "Proppinn Properties Pvt. ltd" For
providing me the opportunity to work on this project. I would like to thank my corporate guide Mr.
Hemanth Takhre, and all other staff of Proppinn Properties Pvt. ltd. for helping the lessons of
professional management. His guidance and valuable inputs have helped me a lot in successfully
completing this project.
I express my sincere gratitude to my internal guide Prof. Charulata Bhaisare who took personal
interest in supervising this project and guiding me. She has been a great source of inspiration in the
task of completion of this project. Her profound advice, timely guidance has been of immense value
to me.
This acknowledgement would not be completed without extending thanks to my parents and my
friends, who helped me during my internship and for extending their support to me during my period
of internship.
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INDEX
Chapter No. CONTENT Page No.
01 EXECUTIVE SUMMARY 1-2
02 INTRODUCTION 3-11
03 COMPANY PROFILE 12-14
04 INDUSTRY PROFILE 15-17
05 OBJECTIVE & SCOPE OF THE STUDY 18-19
06 RESEARCH METHODOLOGY 20-23
07 LIMITATIONS 24-25
08 DATA ANALYSIS AND INTERPRETATION 26-44
09 FINDING & CONCLUSION 45-47
10 RECOMMENDATION 48-49
11 BIBLIOGRAPHY 50
12 ANNEXURE 51-55
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LIST OF TABLES
Table No TITLE Page No

3.1 Company Profile 12
8.1 Source of Information 27
8.2 Current Occupation 28
8.3 Annual Income 29
8.4 No of Family Members 30
8.5 Time Period of Searching Property 31
8.6 Current House Status 32
8.7 Purchasing Property for First Time 33
8.8 Purpose of searching Property 34
8.9 Type of Residential Property 35
8.10 Estimated Budget 36
8.11 Location Preference 37
8.12 Attractive Factors 38
8.13 Possession Requirement 39
8.14 Projects seen before 40
8.15 Service Satisfaction 41
8.16 Type of Development 42
8.17 Bank Preference 43
8.18 Suggestion 44
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LIST OF FIGURES
Fig No TITLE Page No

Table of Company Profile
8.1 Bar Graph of Source of Information 27
8.2 Pie Chart of Current Occupation 28
8.3 Bar Graph of Annual Income 29
8.4 Pie Chart of No of Family Members 30
8.5 Bar Graph of Time Period of Searching Property 31

8.6 Pie Chart of Current House Status 32
8.7 Pie Chart of Purchasing Property for First Time 33
8.8 Pie Chart of Purpose of searching Property 34
8.9 Bar Graph of Type of Residential Property 35
8.10 Bar Graph of Estimated Budget 36
8.11 Bar Graph of Location Preference 37
8.12 Bar Graph of Attractive Factors 38
8.13 Pie Chart of Possession Requirement 39
8.14 Pie Chart of Projects seen before 40
8.15 Bar Graph of Service Satisfaction 41
8.16 Bar Graph of Type of Development 42
8.17 Bar Graph of Bank Preference 43
8.18 Bar Graph of Suggestion 44
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CHAPTER-1
EXECUTIVE SUMMARY

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EXECUTIVE SUMMARY
The real estate sector has been the backbone of the Indian economy and has been a major contributor in
the economic growth. It is evident from the very fact that the Real Estate Sector contributes 8.53% of
the total GDP and also witnessed growth rate to the tune of 30%. It is also pertinent to note that this
sector has emerged as the fifth largest destination of foreign investment.
Real estate sector in India is expected to reach US$ 1 trillion in market size by 2030, up from US$ 200
billion in 2021 and contribute 13% to the country's GDP by 2025. The real estate sector in India
assumed greater prominence with the liberalization of the economy, as the consequent increase in
business opportunities and labor migration led to rising demand for commercial and housing space. The
real estate sector in India is presently worth USD15 billion and it is growing at a phenomenal rate of
30% per year. This sector is the second largest employer in India, after the agricultural sector.
Having attained maturity, the real estate sector is attracting huge investments, especially (Foreign
Direct Investment) FDI. Today, real estate in India addresses the demand for built-up space, from a
variety of property segments such as offices, residential units, shopping malls, hospitality industry,
manufacturing sector and logistics parks, to name a few.
The project involves covering Western line of Pune and understanding the Market Potential, Market
Size, and Market Growth, of a real estate firm.

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CHAPTER-2
INTRODUCTION

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INTRODUCTION
Real estate is property comprised of land and the buildings on it as well as the natural
resources of the land including uncultivated flora and fauna, farmed crops and livestock,
water and minerals. Although everyone often refers to the "real estate market from the
perspective of residential living, real estate can be grouped into three broad categories
based on its use: residential, commercial and industrial. Examples of residential real
estate include undeveloped land, houses, condominiums, and townhomes; examples of
commercial real estate are office buildings, warehouses, and retail store buildings, and
examples of industrial real estate are factories, mines, and farms.
There are four types of real estate:
1. Residential real estate includes both new construction and resale homes. The most
common category is single-family homes. There are also condominiums, co-ops,
townhouses, duplexes, triple-deckers, quad lexes, high-value homes and vacation homes.
2. Commercial real estate includes shopping centers and strip malls, medical and
educational buildings, hotels and offices. Apartment buildings are often considered
commercial, even though they are used for residences. That's because they are owned to
produce income.
3. Industrial real estate includes manufacturing buildings and property, as well as
warehouses. The buildings can be used for research, production, storage and distribution
of goods. Some buildings that distribute goods are considered commercial real estate.
The classification is important because the zoning. Construction and sales are handled
differently
4. Land includes vacant land, working farms and ranches. The subcategories within
vacant land include undeveloped, early development or reuse, subdivision and site
assembly. Here's more at Land Broker Transactions.

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Indian real estate scenario:
The real estate sector in India has assumed growing importance with the liberalization of the
economy. In Indian real estate cycle, the boom period lasted for a period of six years from
1990 to 1996 followed by the bust from 1996 until 1999. The prices began to level off from
1999 onwards. The residential property prices in some markets have recorded agrowth of
approximately 15 to 20 per cent in the last four years. The last decade witnessed a frenzied
boom in the residential property prices. Rising income level due to information technology
(IT), IT enabled Services, lowering of interest rates, increased Foreign Direct Investment
(FDI) inflow in real estate sector after 2005, has caused real estate prices to increase backed
by strong demand. The consequent increase in business opportunities and migration of people
has increased the demand for commercial and housing properties.
RERA
Real Estate Regulatory Authority, well known by the name of RERA came into corporeality
under the RERA Act 2016 (Real Estate Regulation & Development Act). The RERA Act was
put forward with the central aim of protecting property buyers from lopsided and at the same
time boosting up the real estate transactions. The official bill associated with the Act was
passed in 2016 on 10th March. Although it came into effect from 1st May 2016.The five
major benefits of the RERA Act for home buyers are;
1. Right to Information about the Property

This is one main advantage of the RERA act in favor of the home buyer. This information
can help you on multiple fronts. The developer is entitled to share all the details regarding the
project such as plan layout, plan of execution, completion stages, the status of competition,
etc.
2. Standardized Carpet Area

Each builder had his own formula to calculate the carpet area of a property. But RERA has a
standardized version of how to calculate the carpet area. RERA defines carpet area as,
‘the net usable floor area of an apartment, excluding the area covered by the external walls,

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areas under services shafts, exclusive balcony or verandah area and exclusive open terrace
area, but includes the area covered by the internal partition walls of the apartment’.
With this definition, the builders need to clarify how much carpet area they are offering as the
price of a property in real estate in India is dependent on the carpet area.
3. Builders Will Be Held Responsible for Any Defect/Fault in the Construction

Under the RERA act if there is any defect or fault in the construction of your apartment then
the repairing has to be done by the real estate developer. This is for the structural defect in the
property for up to 5 years from the date of possession. The repairing has to be done within 30
days once the fault is detected.
4. Grievances Will Be Addressed and Solved Quickly

In case you are dissatisfied with the construction or if there is any other issue with your
commercial property or residential property in Mumbai, then you can approach the Appellate
Tribunal. This tribunal will address your case within 60 days.
5. Builders Won’t Be Able to Delay the Projects

Under the RERA act, each real estate developer needs to give a delivery date for the
handover of the possession of the apartments. If the builder is not able to complete the project
until the delivery date, then they will have to face penalties.
Pune City Demographics:
Pune city, the second largest metropolitan city in Maharashtra and sixth largest in India is fast
changing its character from pensioner’s city to educational, administrative center and to
industrial hub with reference to the IT sector. Population of the city has increased from 4.8
lakhs in 1951 to over 39 lakhs in 2010. City has large number of talented young population
with literacy rate of about 81%. Pune gives easy connectivity by various means to major
cities in India. The city offers ample job opportunities in various sectors like education,
industry, software, production and the service sector.

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Key Drivers for Real Estate Growth in Pune:
The growth in residential real estate market has been largely driven by rising disposable
incomes, a rapidly growing middle class, and fiscal incentive on both interest and principal
payments for housing loans, demanding expectations of aware customers as well as
increasing city limits and increasing number of nuclear families.
Growth of any area leads to improvement in infrastructure which in turn fetches higher
demand for real estate in that area Overview of real estate sector in Pune shows that
industries like IT, automobile, retail, food processing, hospitality, education can be
considered as the key drivers for real estate growth. Reasons these industries affect the real
estate areas given below:
 Information Technology:
Pune is fast emerging as an InfoTech hub. The availability of land in prime locations, coupled
with a favorable climate have encouraged the continuous growth of IT park projects. There
are about 110 companies registered with the Software Technology Park of India (STPI) and
Pune houses all the major ones. The IT industry employs a high number of qualified people
increasing the overall demand for housing.
 Automobile:
The automotive sector, comprising of the automobile and auto component sub sectors, is one
of the key segments of the economy. Pune is defined as the ‘Detroit of India’ due to presence
of automobile industry units housing the labors and professionals.
 Retail:
With the influx of professionals entering the city to meet the demands of the ever growing IT
industry, the city has been witnessing a fast changing consumer spending pattern. As a result,
retail companies are finding it a potential market for high end lifestyle products resulting into
better and quality shopping complexes.
 Food Processing Industry:

Food and food processing industries are one of the fastest growing clusters contributing to the
prosperity of the city. It has been identified as one of the major fruit and vegetable cluster and

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is planning a mega food park.
 Tourism:
Pune being cultural capital of India invites large number of tourists per year. The city is
considered visitor friendly and safe. Growth in tourism sector has increased the occupancy
rate around 50% increasing the demand for hospitality industry. The clearance for the
proposed project for an international airport the vicinity of Pune will directly connect it with
the rest of the world increasing the inflow and outflow.
 Hospitality:
According to a survey by Federation of Hotel & Restaurant Association of India, a large
number of new national and international hotels are coming up in Pune city. This being a
service oriented industry; staff requirement is very high creating demand for properties.
 Education:
Pune has been established as an academic hub and popularly known as ‘Oxford of the east’.
Education sector of Pune has witnessed a massive influx of students coming in from all over
the country and the world. Out of the total annual influx into the city, 30% is the percentage
of students.
Above identified drivers are responsible for growth of various areas of Pune in varying
proportions. Study of the variation in rates of the properties over a period of time in Pune is
carried out as a part of this study.
Real estate potential in west Pune:

The cosmopolitan city of Pune has transformed itself as an emerging economic hub and a
lucrative destination for investing in the city’s residential real estate. And for every city that
witnesses economic growth, there are certain pockets which become the buzzing hub of the
city.
One such upcoming destination in Pune is Hinjewadi that has not only seen growth in terms
of commercial establishments but also massive residential interest from investors and end-
users alike. Here’s a list of factors that have led to the growth of Hinjewadi and West Pune’s
residential & commercial sector.

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North West Pune:

Avg. value of units sold January-July 2021 was 61 lakhs. Sale value of units priced above Rs.
1 Cr. saw a staggering 70% growth from Rs.885 Cr. in Jan-July 2019 to Rs 1506 Cr. during
the period Jan-July 2021. Key localities Hinjewadi, Wakad, Mahalunge, Tathawade, Baner,
Sus, Balewadi etc.
South West Pune:

Avg. value of units sold Jan-July 2021 was 56 lakhs. An outlier, the region saw a drop of
22% in units sold, however, recorded a growth of 17% in value of units sold, indicating
higher realization in sale prices. Key Localities:- Bavdhan, Dhayari, Kothrud, Ambegaon
Budruk, Nanded etc.
Connectivity:
West Pune boasts excellent connectivity as it is well-connected to the Mumbai-Pune-

Bangalore Highway which passes through this region and connects the other two metro cities
along with the rest of Maharashtra. The Mumbai-Pune expressway spans over 94.5 km,
reducing the travel time between these cities to a little over 2 hours. The area also offers easy
connectivity to the suburbs of Wakad, Pimpri-Chinchwad, Baner and Balewadi.
Transformation:
The city has also witnessed a tremendous rise in potential from being an educational hub to a
thriving commercial town with abundant employment opportunities as global IT companies
have started operating at a large scale in West Pune. With limited options for quality housing
on the east side of the city, several gated communities and housing complexes have started
developing in the western localities in response to the growing demand for a better lifestyle.
Hinjewadi-the highlight:
Hinjewadi came into the limelight when the Rajiv Gandhi Info tech Park was established,
making it a flourishing IT hub of the country. With many reputed international companies
setting up their operations here, it has led to the need for quality housing and infrastructure
development in the area. Being one of the fastest-growing areas of Pune, it has attracted

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people to settle down in Hinjewadi’s meticulously planned and well-developed residential

complexes.
Upcoming infrastructure:
The upcoming Pune Metro line 3 is poised to improve the lives of Punekars by providing
better connectivity and transits. Conceived as an elevated stretch, this 23.3 km line will start
at the Hinjewadi Rajiv Gandhi Info tech Park and traverse through Balewadi before merging
with Line 1 and 2 at ShivajiNagar and Civil Court, respectively. This will decongest the
traffic on the main highway and also reduce the travel time for the commuters.
REASON FOR SELECTING TOPIC:
Pune has always been a lucrative destination for the real estate sector. Realtors from across
the country are attracted to this metropolitan city due to its value-oriented return of
investments and remarkable livability quotient. While the global COVID-19 pandemic did
delay launches and related revenue opportunities, Pune proved to be a resilient market that
bounced back with a rapid recovery.
A recent report by CBRE stated that there was over 75 percent growth in housing sales across
the top seven cities in India in H1 2021, with Pune being at the forefront with an approximate
26 percent share in sales. This showcases the potential of the city’s residential market.
As the city’s realty sector gradually levitates back on its growth trajectory, the following are a
few key reasons for this outcome and why Pune is poised to be a thriving realty destination in
the near future:
As the city’s realty sector gradually levitates back on its growth trajectory, the following are a
few key reasons for this outcome and why Pune is poised to be a thriving realty destination in
the near future:
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CHAPTER-3
ORGANIZATION PROFILE
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PROP.INN PROPERTIES PVT.LTD.
COMPANY PROFILE
Website http://www.propinnproperties.com/
Industries Leasing Real Estate
Company size 51-200 employees
Headquarters Pimple Nilakh, Pune, Maharashtra
Type Privately Held
Founded 2014
Specialties Apartments, Houses, Trusted Properties

&Commercials.
Table No.3.1 Company Profile
ABOUT US:
Prop.inn Properties Private Limited is a Real Estate Activities company based in Pimple
Nilakh, Pune. The founder of this company is Mr. Roop Khare and Mr. Nitesh Narayan
Khare.
Prop.inn Properties Private Limited is a Private incorporated on 09 October 2017. It is

classified as Non-government Company and is registered at Registrar of Companies, Pune. Its
authorized share capital is Rs.100,000 and its paid up capital is Rs 100,000. It is involved in
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Real estate activities with own or leased property. This class includes buying, selling, renting
and operating of self-owned or leased real estate such as apartment building and dwellings,
non-residential buildings, developing and subdividing real estate into lots etc. Also included
are development and sale of land and cemetery lots, operating of apartment hotels and
residential mobile home sites. Prop.inn prides itself as having the highest performance level
in our industry.
Our pioneering initiative has set standards and has leads the way for many to follow. A
combination of our experience dedication to out craft, professionalism and reliability makes
us the most dominating Real Estate broker in India today. We are registered and certified by
the India land department professionally acclaimed nationalized. With our second to none
approach, taking pride in our professional attitude, cutting edge marketing tools, our
unparalleled team of qualified agents and the ability to provide exceptional service to our
clients. We are Number One in the Business of Real Estate. We set standards. Prop. Inn
prides itself on the fact that our properties are at competitive market prices, which attract both
buyers and sellers to our fair representation policies.
With gratification we continue to gain Exclusive listing contracts and boast one of the largest
active databases in the Pune. Our multicultural team is an integral part of the way we succeed
as one of the leading real estate companies in the Pune. We are dedicated, diverse and highly
qualified. We are committed to meet each client’s specific.
Propinn Properties currently operating from their two offices;
I. Pimple Nilakh, Pune

II. Vimanagar, Pune
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CHAPTER-4
INDUSTRIAL PROFILE
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INDUSTRAIL PROFILE
The real estate sector is one of the most globally recognized sectors. In India, real estate is the
second largest employer after agriculture and is slated to grow at 30 per cent over the next
decade. The Indian real estate market has become one of the most preferred destinations in
the Asia Pacific as overseas funds accounted for more than 50 per cent of all investment
activity in India in 2016, compared with just 26 per cent in 2015.
The real estate sector comprises four sub sectors - housing retail, hospitality, and commercial.
The growth of this sector is well complemented by the growth of the corporate environment
and the demand for office space as well as urban and semi-urban accommodations. The
construction industry ranks third among the14 major sectors in terms of direct, indirect and
induced effects in all sectors of the economy.
It is also expected that this sector will incur more non-resident Indian (NRI) investments in
both the short term and the long term. Bengaluru is expected to be the most favored property
investment destination for non-resident Indian (NRI), followed by Ahmedabad, Pune,
Chennai, Goa, Delhi and Dehradun. Present Scenario of Real Estate: The housing sector
contributes more than 5% of the country's Gross Domestic Product (GDP). The housing
sector ranks fourth overall in terms of the multiplier effect on the economy which helps our
nation grow.
• The residential segment attracts the highest investment, followed by the commercial realty
retail segment and the premium commercial retail segment.FDI in real estate will grow from
$4 billion currently to over $25 billion in the present or next decade.
Real estate sector is one of the most globally recognized sectors. It comprises of four sub
sectors - housing, retail, hospitality, and commercial. The growth of this sector is well
complemented by the growth in the corporate environment and the demand for office space
as well as urban and semi-urban accommodations. The construction industry ranks third
among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the
economy.
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In India, the real estate sector is the second-highest employment generator, after the
agriculture sector. It is also expected that this sector will incur more non-resident Indian
(NRI) investment, both in the short term and the long term.
Market Size:
By 2040, real estate market will grow to Rs. 65,000 crore (US$ 9.30 billion) from Rs. 12,000
corer (US$ 1.72 billion) in 2019. Real estate sector in India is expected to reach US$ 1
trillion in market size by 2030, up from US$ 200 billion in 2021 and contribute 13% to the
country’s GDP by 2025. Retail, hospitality, and commercial real estate are also growing
significantly, providing the much-needed infrastructure for India's growing needs.
Investments:
Indian real estate sector has witnessed high growth in the recent times with rise in demand for
office as well as residential spaces. According to Colliers India, a property consultant,
institutional investments in the Indian real estate sector are expected to increase by 4% to
reach Rs. 36,500 corer (US$ 5 billion) in 2021, driven by rising interest of investors towards
capturing attractive valuations amid the pandemic.
According to a recent report by Colliers India, private equity investments in Indian real
estate reached US$ 2.9 billion in the first half of 2021, which was a >2x increase from the
first half in 2020.
Exports from SEZs reached Rs. 7.96 lakh corer (US$ 113.0 billion) in FY20 and grew
~13.6% from Rs. 7.1 lakh crore (US$ 100.3 billion) in FY19.
In July 2021, the Securities and Exchange Board of India lowered the minimum application
value for Real Estate Investment Trusts from Rs. 50,000 (US$ 685.28) to Rs. 10,000-15,000
(US$ 137.06 - US$ 205.59) to make the market more accessible to small and retail investors.
According to the data released by Department for Promotion of Industry and Internal Trade
Policy (DPIIT), construction is the third-largest sector in terms of FDI inflow. Construction is
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the third-largest sector in terms of FDI inflow. FDI in the sector (including construction
development & activities) stood at US$ 51.5 billion between April 2000 and June 2021.
Government Initiatives:
Government of India along with the governments of respective States has taken several
initiatives to encourage development in the sector. The Smart City Project, with a plan to
build 100 smart cities, is a prime opportunity for real estate companies. Below are some of
the other major Government initiatives:
 In October 2021, the RBI announced to keep benchmark interest rate unchanged at
4%, giving a major boost to the real estate sector in the country. The low home loan
interest rates regime is expected to drive the housing demand and increase sales by
35-40% in the festive season in 2021.
 Under Union Budget 2021-22, tax deduction up to Rs. 1.5 lakh (US$ 2069.89) on
interest on housing loan, and tax holiday for affordable housing projects have been
extended until the end of fiscal 2021-22.
 The Atmanirbhar Bharat 3.0 package announced by Finance Minister Mrs. Nirmala
Sitharaman in November 2020 included income tax relief measures for real estate
developers and homebuyers for primary purchase/sale of residential units of value (up
to Rs. 2 crore (US$ 271,450.60) from November 12, 2020 to June 30, 2021).
 Government has created an Affordable Housing Fund (AHF) in the National Housing
Bank (NHB) with an initial corpus of Rs. 10,000 crore (US$ 1.43 billion) using
priority sector lending short fall of banks/financial institutions for micro financing of
the HFCs.
 As of January 31, 2021, India formally approved 425 SEZs, of which 265 were
already operational. Most special economic zones (SEZs) are in the IT/ BPM sector.
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CHAPTER-5
OBJECTIVES AND SCOPE OF RESEARCH
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OBJECTIVES
Primary Objectives:
 To identify Market Potential for Propinn Properties in West region of Pune.

 To understand the customer Preference.
Secondary Objectives:
 To understand Proinn Properties Pvt. ltd and its location preference.

 To understand Infrastructure and other facilities.
SCOPE:
 Scope of Real estate market.

 It focuses on the market dynamics, insights in the residential & commercial real estate
sector.
 It involves overall study of real estate market of West region of Pune.
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CHAPTER-6
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methodology is done to solve the research problems involving a study of various
steps that are adopted by the researcher in studying problems.
The descriptive study is a fact finding investigation with adequate interpretation. The
descriptive study aims at identifying the various characteristics of a problem under study. It
reveals potential relationship between variables and also setting the stage for further
investigation later. The results of such research are not usually useful for decision making by
them, but they can provide significant insight into a given situation. Although the results of
qualitative research can give some indication as to the ‘why’, ‘how’ and ‘when’ something
occurs, it cannot tell us ‘how often’ or ‘how many’.
Methodology of Research
We have used a Descriptive type of research methodology as a part of research design. We

have investigated particular aspects or dimension of research problem which is a descriptive
type.
1. Research Design
The project is more of a qualitative than quantitative study. The project aims to study the
market potential and, Analyze market size, competition, consumer and product type for real
estate in west Pune.
Descriptive Research Design:

This study used descriptive research. Descriptive research involves gathering data that
describe events and then organizes, tabulates, depicts, and describes the data collection. It
often uses visual aids such as graphs and charts to aid the reader in understanding the data
distribution.
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2. Collection of Data
Information obtained from the following sources;
I. Primary sources
II. Secondary sources
Primary Data
Primary data was collected to provide information regarding two specific ways;
 The primary source of data collection was through questionnaire and through cold calling.
The survey of questionnaire and cold calling done on 100 people and the data is
recommended and used in analyzing the secondary data sources.
 The data was collected from the respondents at the time of Site Visit, and Face-to-Face
meeting.
Secondary Data
Secondary data has been collected through already existing sources in various organization
brochures and records, website and other previous studies.
 Secondary source include online sites.
 Secondary data was collected through company records.
Tools for collection of data:

 Research questionnaire
 Brochures & pre-existing records
3. Sample Designing
 Target Population:
The target populations under this survey are collected by cold calling & from site visits.
Targeted population is limited to west Pune only.
 Sample size:
The sample size included 100 people of various different locations of west Pune. The
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process was done by interacting with number of customers during the activities performed,
sample design consist of CONVENIENCE SAMPLING.
 Sampling method used
CONVENIENCE SAMPLING METHOD
Convenience sampling (also known as availability sampling) is a specific type of non-

probability sampling method that relies on data collection from population members who are
conveniently available to participate in study.
Convenience sampling is a type of sampling where the first available primary data source
will be used for the research without additional requirements. In other words, this sampling
method involves getting participants whenever you can find them and typically whenever is
convenient. In convenience sampling no inclusion criteria identified prior to the selection of
subjects. All subjects are invited to participate. In business studies this method can be
applied in order to gain initial primary data regarding specific topics such as perception of
image of a particular project or collecting opinions of perceptive customers in relation to a
new design or improvement of project.
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CHAPTER-7
LIMITATIONS
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LIMITATIONS:
1. The survey was restricted to selected area in Pune city only.

2. The time duration for the survey was 60 days only.
3. The project was only restricted to the residential properties and commercial property.
4. The response from respondent was fair enough but not up to the mark or good
enough.
5. The survey area were too far as the city is big enough which cost more.
6. Transportation Problem.
7. Lack of previous studies in the research area.
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CHAPTER-8
DATA ANALYSIS AND INTERPRETATIONS
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DATA ANALYSIS
1. From which source did you come to know about Propinn Properties?
Particular Respondent Res %
Internet 25 31.25
Outdoor Advertisement 10 12.5
Personal Reference 7 8.75
Channel Partner 23 28.75
Print Media 15 18.75
Total 80 100
Table No.8.1 Source of information
Source of Information
19%
Internet
31% Outdoor Advertisement Personal Reference C
Print Media
29%
12%
9%
Fig.8.1 Pie chart of Source of Information
Interpretation:
From the above chart it is interpreted that, about most of respondents have come to known
about Propinn Properties through internet and Channel Partner, while the rest 40%
respondents have come to known through outdoor advertisement, personal reference and print
media.
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2. What is your current occupation?
Business 26 32.5
Salaried 31 38.75
Student 1 1.25
Other 22 27.5
Total 80 100
Table No.8.2 Current Occupation
Current Ocupation
28% 32% Business Salaried Student

Other
1%
39%
Fig.8.2 Pie chart of Current Occupation
Interpretation:
From the above chart it is interpreted that, 39% respondents are salaried, as West Pune region
consists of IT sector working professionals, followed by business profession of 32%, and
least no of respondents are students with only 2%.
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3. What is your annual income?
1-5 L 23 28.75
5-10L 25 31.25
10-15L 32 40
Total 80 100
Table No.8.3 Annual Income
Annual Income
29%
40% 1-5 L
5-10L
10-15L
31%
Fig.8.3 Pie chart of Annual Income
Interpretation
From the above chart it is interpreted that, 29% respondents have annual income from 1 to
5lakh, 31% respondents have 5 to 10lakhs, 40 % respondents have 10 to 15lakh income.
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4. Number of family members?
Particulars Respondent Res %
2 to 4 40 40
4 to 6 35 35
More than 6 25 25
Total 80 100
Table No.8.4 Family Members
No of Family Members
25%
40% 2 to 4
4 to 6
More than 6
35%
Fig.8.4 Pie chart of no of Family Members
Interpretation:
From the above chart it is interpreted that, 40% respondents have annual income from 2 to 4
lakhs, 35% respondents have 4 to 6 lakhs, 25 % respondents have more than 6 lakhs income.
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5. Time period since you are searching property?
Particulars Respondent Res %
1 month 29 36.25
2-3 months 34 42.5
More than 3 months 17 21.25
Total 80 100
Table No.8.5 Time period of searching property
Time period since searching property
21%
36% 1 month
2-3 months
More than 3 months
43%
Fig.8.5 Pie chart of Searching Property
Interpretation:
From the above chart it is interpreted that, around 36% respondents were looking for
property since one month, 43% respondents were looking for property for around 3 months,
and 21 % respondents look for property for more than 3 months.
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6. Do you rent or own, your current house?

Rent 52 65
Own 28 35
Total 80 100
Table No.8.6 Current House Possession
Current House Possession
35%
Rent
Own
65%
Fig.8.6 Pie chart of Current House Possession
Interpretation:
From the above graph it is interpreted that, around 35% respondents were looking for
property who already own house, 65% respondents were looking for property who stay on
rent basis.
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7. Are you purchasing property for first time?
Yes 60 70
No 20 30
Total 80 100
Table No.8.7 Property
Purchasing propertie for fist time
30%
Yes
No
70%
Fig.8.7 Pie chart of Purchasing Property
Interpretation:
From the above chart it is interpreted that, around 30% respondents are not looking for first
time, this type respondents are mostly investors, 70% respondents were looking for property
for first time.
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8. For what purpose are you searching property?
Residential 55 68.75
Commercial 20 25
Investment 5 6.5
Total 80 100
Table No.8.8 Purpose of searching property
Purpose of purchasing property
6%
25% Residential
Commercial Investment
69%
Fig.8.8 Pie chart of Purpose Purchasing Property
Interpretation:
From the above graph it is interpreted that 69% respondents are searching property for
residential purpose, while 25% respondents were searching property for commercial purpose,
while the least number of respondents have searched for investment purpose.
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9. What type of residential property you would like to purchase?
1BHK 20 25
2BHK 30 37.5
3BHK 20 25
4BHK 10 12.5
Total 80 100
Table No.8.9 Type of residential property
Flat Configuration
13%
25%
1BHK
2BHK
25% 3BHK
4BHK
37%
Fig.8.9 Pie chart of type of Residential Property
Interpretation:
From the above chart it is interpreted that, around 25% respondents are searching for 1BHK,
37% respondents searching for 2BHK, 25% respondents searched for 3BHK the least number
of respondents have searched for 4BHK.
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10. What is your estimated budget?
Less than 45lacs 15 18.75
45 – 70lacs 35 43.75
70 – 1cr 21 26.25
More than 1cr 9 11.25
Total 80 100
Table No.8.10 Estimated budget
Estimated Budget
11%
19%
Less than 45lacs
45 – 70lacs
26% 70 – 1cr More than 1cr
44%
Fig.8.10 Pie chart of Estimated Budget
Interpretation:
From the above graph it is interpreted that, around 19% respondents budget is less than
45lacs, 44% respondents budget is 45 – 70lacs, 26%respondents budget is 70 – 1cr and the
least number of 9 respondents have budget of more than 1cr.
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11. Which location you want to prefer in West Pune?

Baner 14 17.5
Hinjewadi 13 16.25
Wakad 10 12.5
Pimple Nilakh 8 10
Bavdhan 15 18.75
Balewadi 11 13.75
Other 9 11.25
Total 80 100
Table No.8.11 Location preference
Location Preference
11%
17% Baner Hinjewadi Wakad Pimple Nil
Other
14%
16%
19%
13%
10%
Fig.8.11 Pie chart of Location preference
Interpretation:
From the above graph it is interpreted that, Baner, Hinjewadi, Bavdhan and Wakad are most
preferred locations in West Pune, followed by Pimple Nilakh, Balewadi and Ravet.
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12. Which factors attracts you while purchasing the properties?

Locality 22 27.5
Connectivity 21 26.25
Price 25 31.25
Amenities 5 6.25
Brand Image 4 8.75
Other 3 3.75
Total 80 100
Table No.8.12 Attractive factors
Attractive factors
4%
8%
Locality Connectivity Price Am
6% 27%
Other
30%
25%
Fig.8.12 Pie chart of Attractive Factors
Interpretation:
From the above graph it is interpreted that, the most attractive factors while purchasing house
are locality, price connectivity followed by the amenities and the brand image of developers
and other factors.
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13. What is your possession requirement?

Ready to move 11 13.75
Early Possession 20 25
Under Construction 49 61.25
Total 80 100
Table No.8.13 Possession requirement
Possession
14%
Ready to move Early Possession

Under Construction
25%
61%
Fig.8.13 Pie chart of Possession Requirement
Interpretation:
From the above graph it is interpreted that, 61% of respondents are going for under
construction possession, 25% for early possession, and 14% are for Ready to move.
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14. Have you seen other projects before?
Yes 20 40
No 40 60
Total 80 100
Table No.8.14 Projects seen before
Projects seen before
40%
Yes
No
60%
Fig.8.14 Pie chart of projects seen before
Interpretation:
From the above graph it is interpreted that, the 60% of respondents have not seen other
projects, meanwhile the 40% respondents have visited the other project, prior to Propinn
Properties.
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15. Are you satisfied with the services provided by the Propinn Properties?
Particular Respondents Res %
Highly Satisfied 10 12.5
Satisfied 25 31.25
Neutral 25 31.25
Dissatisfied 10 12.5
Highly Dissatisfied 10 12.5
Total 80 100
Table No.8.15 Satisfaction for the services
Satisfaction
13% 12%
Highly Satisfied Satisfied Neutral Dis
Highly Dissatisfied
13%
31%
31%
Fig.8.15 Pie chart of Satisfaction for Services
Interpretation:
From the above graph it is interpreted that, 12% respondents are highly satisfied, 31%
satisfied, 31% neutral, 13% dissatisfied, and 13% highly dissatisfied.
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16. What type of future development you except near to your selected
property location?
IT Park 05 6.25
Mall 10 12.5
School 20 25
Hospital 10 12.5
All of the above 30 37.5
Other 5 6.25
Total 80 100
Table No.8.16 Future development
Future Development
6% 6%
IT Park Mall School Hospital
12% All of the above
Other
38%
25%
13%
Fig.8.16 Pie chart of Expected Future Development
Interpretation:
From the above graph it is interpreted that, for future development 6% expect IT Park, 12 %
respondents expect mall, 25% respondents Schools, 13% respondents expect Hospital, while
38% respondents expect all other developments.
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17. Which bank would you prefer?
Bank Respondent Res %
Nationalized 35 43.75
Private 26 32.5
Co-operative 19 23.75
Total 80 100
Table No.8.17 Bank preferences
Bank Preference
24%
44% Nationalized Private

Co-operative
32%
Fig.8.17 Pie chart of Bank Preference
Interpretation:
From the above graph it is interpreted that, 44% respondents prefer nationalized banks, and
the other 32% prefer private and 32% Co-operative banks.
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18. Any suggestions?
Particulars Suggestions Respondents
1 Improvement in 25
infrastructure
2 Safety features 25
3 Convenience 15
4 Lower Cost 15
Table No.8.18 Suggestion
Suggestion
Improvement in infrastructure
20% Safety features
30%
Convenience
20%
Lower Cost
30%
Fig.8.18 Pie chart of Suggestions
Interpretation:
From the above graph it is interpreted that, 25% respondents have suggested for improvement
in infrastructure. 25% safety features, 20% of respondents have suggested for convenience
property, and 20% respondents have suggested for budget friendly property.
44

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CHAPTER-9
FINDINGS AND CONCLUSION
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lOMoARcPSD|25641164
FINDINGS
 It was found that most of customers in the survey are positively looking for property
for residential and investment purpose.
 It was discovered that 30% respondent looking for property for than 3 months, 60%
respondent from 2-3 months, and 10 respondents from one month.
 During the survey, it was furnished that most of the respondents, were staying on rent
basis.
 In the process it was also learnt that most of the respondents were purchasing for first
time, and respondents that had already purchased before purchase for investment
purpose.
 The information collected through the survey stated that out of 37% respondents
looking for 2BHK, 25% were looking 1BHK, 25% were looking for 3BHK, and 13%
were looking 4BHK.
 It was also discovered that out of 44% respondents were having budget 45 to 70lacs,
26% were having budget 70 to 1cr, and 11% having budget more than 1cr.
 Survey also revealed that out of 17% respondents preferred property in Baner
location, 16% in Hinjewadi, 13% in Wakad, 10% in Pimple Nilakh, 14% in
Balewadi, 19% for Bavdhan, and 11% in other locations of west region of Pune.
 During the survey it was noticed that respondents were more attracted by the location
connectivity, price and followed amenities, brand image of the developers.
.
 It was explored that most of respondents were looking for under construction
property, followed by early possession, and ready to move.
 From the survey it was figured that out of 60% respondents had not seen other
projects before, and 40% have seen other projects before.
 Around 31% respondents came to know about Propinn properties internet, 29%
through Channel partner, 19% through print media, 12% through outdoor
advertisement and 9% through person reference.
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 According to research customers expect IT Park, Shopping Malls, School, Hospital,

development in near future.
 It was found that out 31% respondents are satisfied, 12% highly satisfied, 31%
neutral, 13% dissatisfied, and 13% highly dissatisfied.
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CONCLUSION
It can be concluded that most of the customers purchase house for residence purpose. Some
also purchase for investment purpose. They prefer taking loans from public sector banks.
After they realize the need for house, information is collected, internet and real estate
consultancy firm being the main source of information. The parameter which is considered
most important is the carpet area of the house. While short listing the location, proximity to
work is the main reason considered followed by connectivity and rates.
Customers expect various amenities like Club house and yoga gymnasium, some of the
respondents look for shopping malls followed by IT Park. Some customers don't expect
amenities as they purchase flats or investment purpose.
The factors which is affecting while purchasing property are builder’s background, the
locality, connectivity, future development, appreciation of property after few years and the
different financials scheme offered by developers and banks.
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CHAPTER-10
RECOMMENDATIONS
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lOMoARcPSD|25641164
RECOMMENDATION
1. Propinn Properties Pvt. ltd should actively participate and organize property
exhibition trade shows hoarding etc. to create awareness in the local market.
2. Propinn Properties Pvt. ltd should try to tap other market potential such as Mumbai,
Bangalore.
3. Propinn Properties Pvt. ltd should try to cut down the rates according to amenities to
attract the middle class customer.
4. Propinn Properties Pvt. ltd should build up stronger team for some concern
department.
5. Propinn Properties Pvt. ltd should hire more trained manpower.
6. Propinn Properties Pvt. ltd should invest in some more branches throughout the city.
50

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CHAPTER-11
BIBLIOGRAPHY
http://www.propinnproperties.com/
https://www.maharera.com
https://www.onlinecoursereport.com
https://www.corporatefinanceinstitute.com
https://www.search.yahoo.com
https://www.google.com
https://www.99acres.com
https://www.housing.com
https://www.magicbricks.com
https://en.wikipedia.org
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ANNEXURE
1. From which source did you come to know about Propinn Properties?
 Internet
 Outdoor
 Advertisement
 Personal Reference
 Channel Partner
 Print Media
2. What is your current occupation?
 Business
 Salaried
 Student
 Other
3. What is your annual income?
 1-5L
 5 - 10L
 10 -15L
4. Number of family members?
 2 to 4
 4 to 6
 More than 6
5. Time period since you are searching property?
 1 month
 2-3 months
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lOMoARcPSD|25641164
 More than 3 months
6. Do you rent or own, your current house?

 Rent
 Own
7. Are you purchasing property for first time?
 Yes
 No
8. For what purpose are you searching property?
 Residential
 Commercial
 Investment
9. What type of residential property you would like to purchase?
 1BHK
 2BHK
 3BHK
 4BHK
10. What is your estimated budget?

 Less than 45lacs
 45 – 70lacs
 70 – 1cr
 70 – 1cr
11. Which location you want to prefer in West Pune?
 Baner
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 Hinjewadi
 Wakad
 Pimple Nilakh
 Balewadi
12. Which factors attracts you while purchasing the properties?
 Locality
 Connectivity
 Price
 Amenities
 Brand Image
13. What is your possession requirement?
 Ready to move
 Early Possession
 Under Construction
14. Have you seen other projects before?

 Yes
 No
15. Are you satisfied with the services provided by the Propinn Properties?
 Highly Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly Dissatisfied
16. What type of future development you except near to your selected
property location?
 IT Park
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lOMoARcPSD|25641164
 Mall
 School
 Hospital
 Other
 All of the above
17. Which bank would you prefer?

 Nationalized
 Private
 Co-operative
18. Any suggestions?

 Improvement in infrastructure
 Safety features
 Convenience
 Lower Cost
55

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MBA Credit Pattern (Savitribai Phule Pune University)

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Studocu is not sponsored or endorsed by any college or university

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A SUMMER INTERNSHIP PROJECT

UNDER THE GUIDANCE OF

ALL INDIA SHRI SHIVAJI MEMORIAL SOCIETY’S

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Chapter No. CONTENT Page No.

01 EXECUTIVE SUMMARY 1-2

03 COMPANY PROFILE 12-14

04 INDUSTRY PROFILE 15-17

05 OBJECTIVE & SCOPE OF THE STUDY 18-19

06 RESEARCH METHODOLOGY 20-23

08 DATA ANALYSIS AND INTERPRETATION 26-44

09 FINDING & CONCLUSION 45-47

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Table No TITLE Page No

8.1 Source of Information 27

8.2 Current Occupation 28

8.3 Annual Income 29

8.4 No of Family Members 30

8.5 Time Period of Searching Property 31

8.6 Current House Status 32

8.7 Purchasing Property for First Time 33

8.8 Purpose of searching Property 34

8.9 Type of Residential Property 35

8.10 Estimated Budget 36

8.11 Location Preference 37

8.12 Attractive Factors 38

8.13 Possession Requirement 39

8.14 Projects seen before 40

8.15 Service Satisfaction 41

8.16 Type of Development 42

8.17 Bank Preference 43

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Fig No TITLE Page No

8.2 Pie Chart of Current Occupation 28

8.3 Bar Graph of Annual Income 29

8.4 Pie Chart of No of Family Members 30

8.5 Bar Graph of Time Period of Searching Property 31

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There are four types of real estate:

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Indian real estate scenario:

1. Right to Information about the Property

2. Standardized Carpet Area

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3. Builders Will Be Held Responsible for Any Defect/Fault in the Construction

4. Grievances Will Be Addressed and Solved Quickly

5. Builders Won’t Be Able to Delay the Projects

Pune City Demographics:

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Key Drivers for Real Estate Growth in Pune:

 Food Processing Industry:

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