GOA BUSINESS SCHOOL-GOA UNIVERSITY-TALEIGAO

GOA

MBA PART I
BATCH 2022-2024
SEMESTER II
Subject: Strategic Management
Topic: Report on Chanekar’s Classic

S Joshua Richin (22P080057)

Rukmisha Verlekar (22P080056)
Vikash Gupta (22P080024)
Deborah Rodrigues (22P080054)
Shriya Sawant (22P080060)
Nikhil Nagvekar (22P080037)
Ashton Fernandes(22P080007)
 CHANEKAR CLASSICS

Date:23rd February 2023

Speaker: Mr. Rajaram Chanekar

Vision:

To make the Chanekar Classics brand equity prominently visible.

Mission:

To tying up with the marts and selling the Goan snacks

Chanekar classics is a traditional sweets and snacks company which manufactures

Goan khaje, and sweets it was started in 1980 by his father and then taken over by
him in 2014 by Rajram chanekar it is a family business which was started by his
father with the khaje and masalas and whenever there is feast and jatras the
chanekar classics stall be there in that area.

Mr. Rajaram chanekar is a corporate worker he even worked in Malaysia and

Singapore etc. after his father’s death he took over the business which was started
and he used to help from 8years turned into full-fledged businessman from the year
2014 as when he was roaming the countries, he gave a thought that our Goan khaje
and chuvda as snacks after seeing rice cracker. He used his knowledge and skills to
build the brand of his khaje as chanekar classics first he started with the masalas
business which was started by his father and then started with laddos, khaje and
shev. For this he went to the old aged people who knew to make the proper Goan
sweets and snacks, went took recipes from them with a lot of try and error they
found the proper formula to make all the sweets and snacks.

 Chanekar classics Team:

 Relatives and the workers working there
 2 outsiders
 3 local people

 Portfolio

o Chakri, Shev, Farsan, Khaje, Laddu.

o Churma, Fenori, Nevri/Modak, Poha, Barfi
o Two types of masalas
 Red chilli powder
 Turmeric Powder

 Problems faced:
 Demand supply Gap/ seasonal
 Raw materials
 Khajekars around them were using colors in the khaje and not tying
up with him.
 Health conscious
 Solutions:
 To make they are entering in the market with packed chevda
and khaje etc products and tieing up with the marts.
  The raw materials he uses are organic and from pune
maharastra
 Theres an act passed for the association of khajekar in Goa in
2022 where the khajekar benefits for them.
 Now after the covid the people have become health conscious
and they want the khaje in pure ghee

USP:
The uniqueness of the business is that it’s of Goan origin and secondly its much
healthier than fast food and main is the Geographical Indications (GI) is a sign
used on products that have a specific geographical origin and possess qualities or a
reputation that are due to that origin. Khaje Association where 38 members have
joined the association and have still been growing
Customized orders from their customers and to the companies tying up through
them and gifting them for their employees during the festivals like Ganesh
Chaturthi and Diwali time.

Competition with players:

The competition with the existing players like haldirams etc who has a brand with
packed chevda and other things where we are doing it and started to tie-up with the
marts and shops so that the products get recognized and be proud that it’s a goan
chevda a Goan snacks
Conclusions:

Chanekar classics uses authentic organic snacks of Goa their concepts of

traditional, modern techniques. It’s good to have our own Goan brand for Khaje
and it’s a proud moment for the Goans so that we can also say it’s from Goa.

Learnings:

On this talk which was conducted we learnt from Mr. Rajaram Chanekar that how
he created a brand for the “Goan Khaje” like from a feast and seasonal snacks and
sweets he brought it on a platform where he can package it and sell to his
customers and even online, he is trying to get it on that platform. The main
learning is about how a person took the Goan khaje like which is only a seasonal
time bringing to full time business and selling it and we also learnt about the the
Goencho sambar masala which was a traditional and different masala to produce
them naturely and packed and sell them. We also learnt about the geographical
indication (GI) is a sign used on products that have a specific geographical origin
and possess qualities or a reputation that are due to that origin.