 Thursday, 13th Juy – Place last orders of Pineapple Cookie

 Saturday, 15th July – Provide Feedback on Alshaya Food Safetry Week 2023
 Thursday, 20th July – New Core Merchandise Launch

Exciting news! We are just 2 weeks away from the launch of our Summer 3 Campaign!

1. Campaign Workbook – attached. Printed copies have started to arrive in stores.

In Summer 3 we are launching two campaigns. Frappuccino (800 stores) & Affogato (400 stores).
Check the allocation file to know which campaign you are launching.
There is a specific workbook for Frappucucino campaign stores.
Read below for Frappuccino Beat the Heat campaign .

FIRST TIME IN MENA

• Chocolatey Coconut Frappuccino Blended Beverage – made with our premium core ingredients
• Mango Dragonfruit Starbucks Refresha Drink – Our famous refresha with a NEW flavour
• New West Java Priangan 250g Blonde Roast. – arriving late
The bright colours of summer continue with Smiley Cookie and Cookies & Creme Cake Pop. Summer merchandise already in store.

Ops Excellence
1. Station Set-ups
• Store team should follow the station set-up for better and consistent service and beverage quality.
• SM/shift leaders to brief the team on the new station set-up and the new smallware/s.
2. Store Insights Assessment Questions has been added again for partners to upskill and increase their knowledge about the
SEA assessments and audits.

2. Allocations – attached

3. New Core Range Allocation

Stores will start to receive an allocation of new core range starting from 15th July.

• Keep safe until launch date on Thursday, 20th July.

• Pricing file will be shared separately
• Refer to the display guidelines in Summer 3 workbook

Let's get ready to make this campaign a huge success!

Mohammad Samarneh, on behalf of Campaign Team

If you are here reading, congratulations you have been selected to launch Affogato family in Summer 3.

Your store will launching, the Affogato Family as primary beverage and Mango Dragonfruit Refresha as secondary beverage.
Exclusive to selected stores in your market.
Note: launch date for Affogato beverages is TBC. Spanish Latte family will be primary beverage on 24th July

What’s launching with the Affogato Campaign?

Nitro Cold Brew Float

Classic Non-Nitro Stores to inform Customers that nitro Cold Brew
Affogato beverages are not served in their store. Float

You will be receiving New serveware, smallwares and FOH freezer – Allocation Grid
• Serveware – delivery starts from 23rd July
• Smallwares – allocations started
• Freezer for FOH to store icecream – delivered by ice cream supplier – date TBC
• Ice cream for training – before 16th July

When can I Start training the beverages?

• Stores will receive 2 case of ice cream for training. Keep in the BOH freezer.
• Beverage Training will start when your store receives necessary equipment.
• We will communicate the start of the training date later in comms.
•
Important Workbook Content - Attached
• Ice Cream is a high risk product due to ingredients.
• Careful attention to be given in training for product handling, temperature control, recipe preparation and serving
standards

Mohammad Samarneh, on behalf of Campaign Team

From the launch of summer 3 a change to the standard for allergens in UAE

Reminder:
Any customers who requests a beverage made from dairy alternatives or requests dairy alternative as an add on, must be asked if
they have a food allergy.

This includes, Oleato beverages, Iced Oat espresso and any request for soy, almond, coconut, or Oat.

This has been introduced due to incidents where customers have suffered allergic reactions due to being served dairy when
requesting non dairy. Shoppie will be used to assess how well the new standard has been adopted and support the change in partner
behavior

Claire Robinson,
Head of Operations Services

Delisting (LTO) Pineapple Cookie

Once stock is finished, make items “unavailable”4 in your delivery menu

Last Ordering Date Last Delivery Date Product Delisting Date

Thursday, 13th July Friday, 14th July Sunday, 16th July

Keeno Mangulabnan,
Food Development Manager

Oleato Allocation – Oleato Stores Only

An allocation has been made to Oleato stores for 4 Cases of Oatley Oat drink and 1 case of Partanna Olive Oil.
Oleato stores continue to use Oatley for Oat espresso drinks and as milk alternative when requested by customers.
Oat drink will continue as core after the end of summer 2 campaign.

Claire Robinson,
Head of Operations Services

Whole Bean Coffee Allocations

Stores will be receiving an allocation of below Whole Bean Coffee starting from today, 12th July
✓ Blonde 250g - 2 case each store
✓ Reserve WBC – remaining stock from DC

Yasmeen Abdul Khalique,

Category Coordinator
Delivery Menu Updates / Changes
There are increasing incidents of wrong menus in the delivery platforms due to
direct communication between stores and delivery aggregators.

All communication regarding issues on menu updates and changes must be directed to the delivery team and not direct to the
aggregator.

Email: michael.mendoza1@alshaya.com and CC: ravi.kareddy@alshaya.com

Sanya Singh,
Online Trading Specialist

Provide Feedback on Alshaya Food Safety Week 2023 Partner Survey

A reminder that FSQA’ Alshaya Food Safety Week 2023 Partner Survey is still open.
Scan below to share your feedback. What you love about it and how we can improve it for next year.

Action Required:
• All stores must complete the survey by Thursday, 15th July
• Click here to access the printout version of the 'QR Code'.
• Store managers to make QR code below available to all partners

Michelle Ferrao,
Quality Assurance Manager