Where Art Meets Comfort in Tattooing

GROUP -3

AASTHA SHAH
AAYUSH ABBI
ASHIQ TN
DHRUV ARYA
MAHENDRA GAIKAR
RUSHA NAIK
SHRAVI KULSHRESTHA

 OVERVIEW
Tattooing has become a popular form of self-expression,

especially among the younger generation in India. However,

fear of pain, infection and safety concerns, and limited design

selection are significant pain points for customers in

traditional tattoo parlors. Therefore, there is a need for a

painless tattoo outlet that can address these concerns and tap

into the growing demand for tattoos in India.

This business idea presents an opportunity for a new player to

capture a growing market by offering a unique painless

tattooing experience, providing a wider range of designs and

styles, and following strict safety and hygiene protocols.

BUSINESS MODEL CANVAS
 PAIN POINTS

Limited design selection is another

Infection and safety concerns are also a
Fear of pain is a significant pain point

pain point for customers in India.

significant pain point for customers,
for customers when getting a tattoo,

Traditional tattoo outlets may offer a

especially in India, where hygiene and
and it is often the reason why some

limited range of designs and styles that

safety standards may not always be up to people choose not to get a tattoo. A

may not cater to the diverse customer

the mark. By following strict safety and
painless tattoo outlet can alleviate this

base. Using Artificial Intelligence

hygiene protocols and using state of the
pain point and attract customers who

platforms like Midjourney & Dall-E

art equipment and techniques. are looking for a less painful tattooing

can be used to create design at a very

experience.
fast pace.
 OPPORTUNITIES

There could be untapped market

Tattoos have become a popular form
AI algorithms can assist tattoo

segments, such as people who are

of self-expression in India, especially
interested in getting a tattoo but are artists in generating unique designs

among the younger generation. This

afraid of the pain associated with based on a client's preferences and

traditional tattooing. By offering previous work. This can save time,

growing demand presents an

painless tattooing experience, a painless reduce costs, and offer clients more

opportunity for a painless tattoo

tattoo outlet can attract these customers
personalized tattoo designs.
outlet to capture a growing market. and grow its customer base.
 TARGET MARKET

Age Life Style Income Level

Tattoos are often associated with Mumbai is a city bustling with an
Price would be a crucial element in

younger people, so the target market assortment of bold, non-conformist and

identifying the target market. People

would initially be Gen Z. However, expressive individuals, so we could

with higher incomes would be more

there is also a growing trend of older consider targeting people with from
likely to spend more for a premium

individuals getting tattoos, so when varied background, from artists,

pain-free tattoo experience whereas

musicians, fashion enthusiasts, and

people with tighter budget might still

further expanding the business we

professionals in creative fields and other
go for the conventional reasonable

can take millennials into the picture.

people who are more likely to get inked. option for the tattoo.
 TARGET MARKET

Design
Location Generally speaking,
Income Levelyoung

Preference to middle-aged people with

The target market's preference for The target market may be impacted by

a creative or artistic lifestyle,

designs is another aspect to take into the location of the painless tattoo shop.

The target market might be college

bold nature, expressive

account. Mumbai is a city with a personality and an interest

students, for instance, if the

diverse population, and individuals

establishment is close to a campus.
in tattoos, regardless of their

have distinct tastes in tattoo designs. Young professionals and fashion

economic level, could be the

The tattoo parlor should consider enthusiasts could be the goal if it is

use of AI tech to help customers

target market for a painless

situated in a popular location.

with endless design choices. tattoo company beginning

We intend to start operations in Bandra

in light of this. in Mumbai, India.

USER PERSONA
Name: Neha Bansal
Age: 28
Occupation: Marketing Executive
Location: Mumbai, India
Marital Status: Single

Background:

Neha has recently graduated from college and lives in Mumbai

for here job. Her interests lie in fashion and enjoys using her
clothes and accessories to express herself. She is highly
educated and spends her free time discovering new places and
exploring hobbies . She is single and lives by herself in an urban
apartment.

Motivation:

Neha's motivation is to get a tattoo that will represent her

personality, express her ideology and showcase her unique
style.
Challenges:

Neha is looking for a tattooing experience that is painless

since she is worried about the pain involved with the
conventional tattooing. She is also doing the tattoo for the
first time and is concerned with the safety and hygiene of the
tattoo studio.
Personality:

Neha is an imaginative, bold, and expressive individual. She is

also very thorough in everything she does and tends to do her
meticulous research before doing taking any decision
User Quote
I want a tattoo that can express who I am, which adds depth to
my personality. But I'm also concerned about the pain and
safety issues related to conventional tattoo parlors. So I'm
seeking is a painless tattooing experience that is safe,
professional, and offers a wide range of tattoo designs to select
from.
 COMPETITIVE ADVANTAGE
A painless tattoo parlour may have the following competitive benefits in the Indian market:

Painless Tattooing Experience: The capacity to provide a painless tattooing experience, as

opposed to the traditional tattooing technique provided by our competitors, would be the

outlet's main competitive edge. Offering a pain-free experience can be a significant draw for

clients in India since people's tolerance levels for pain may vary.

Unique tattoo designs: India is a multicultural nation with a long history and a variety of

tattoo designs and styles. We can draw in a wide spectrum of clients and distinguish

ourselves from rivals who might have a more constrained selection by providing a wider

variety of tattoo designs and styles, including traditional Indian designs and symbols.

Customized Tattoo Designs: By allowing consumers to make their own personalised tattoo

designs, we can respond to their individual preferences and set ourselves apart from our

rivals. Those who want to exhibit their personality may find this to be especially appealing.

Quality of Tattooing Equipment and Techniques: In India, where tattooing is still not very

common, using cutting-edge tools and sophisticated methods to produce tattoos of the

highest calibre can help us establish ourselves as a market leader and set ourselves apart

from rivals who might not make as much of an investment in tools and methods.
COMPETITIVE ADVANTAGE
Customer service: In India, where personal relationships and hospitality are

highly valued, excellent customer service allows us to provide our clients with a

memorable and enjoyable tattoo experience. This helps us build a loyal customer

base who come back again and recommend us.

Competitive price: India is a price sensitive market and offering competitive

prices and promotions can make painless tattoo outlets more attractive to

customers compared to their competitors.

Referral program: Word of mouth is very effective in India and offering a

referral program can encourage existing customers to refer new customers to us.

This allows you to grow your customer base and increase your sales.

Trademark: By creating a unique brand image that resonates with your target

audience, you can establish yourself as a leading tattoo outlet in the market and

differentiate yourself from your competitors. India's cultural elements and

values. A unified brand image is especially effective in the Indian market.

 IDENTIFYING THE OPPORTUNITIES
Our analysis reveals places where our painless tattoo parlor may set
itself apart from the competition.

For instance, if we discover that our competitors' tattooing

procedure is painful, we can emphasize the fact that our approach is
painless in our marketing campaigns.

To serve a wide spectrum of customers, we may offer a wider

selection of designs and styles.

In order to entice and keep clients, we may provide competitive

prices and top-notch customer service.

We can determine our advantages and disadvantages, as well as the

opportunities and dangers in the industry, by doing a competitive study.
This would enable us to strategically position our painless tattoo shop in
the Indian market and differentiate ourselves from the competition.
 MARKETING PLAN
TARGET MARKET

Our outlet will target individuals who are interested in getting tattoos but have
hesitation due to the pain associated with traditional tattooing.

The target market which we want to cater will include people of all ages,
genders, and professions who are looking for a painless alternative to traditional
tattooing.

UNIQUE SELLING PROPOSITION

Eliminate the pain associated with traditional tattooing.

Offer cutting-edge technology that creates tattoos that are painless, fast, and
require minimal healing time.
 MARKETING STRATEGIES
Social Media Marketing: We will use social media platforms like Instagram, Facebook, and Twitter to
post engaging content that showcases our painless tattooing process and highlights our unique selling
proposition.

Influencer Marketing: We will partner with influential people on social media platforms who have a large
following and a passion for tattoos. We will offer them free tattoos in exchange for them sharing their
painless tattoo experience on their social media platforms.

Local Advertising: We will place ads in local newspapers, magazines, and on local radio stations to target
individuals in the area who are interested in tattoos.

Special Promotions: We will offer special promotions and discounts to customers who refer their friends
and family to our painless tattoo outlet. We will also offer seasonal promotions like discounts during the
holiday season.

Website: We will have our own website where we promote our USP , show different offers, location of
the outlets, customer care contacts and feedback section
 MARKETING STRATEGIES
Pricing Strategy:
Our pricing strategy will be competitive, and we will offer a variety of pricing options to cater to different budgets.
We will also offer package deals for customers who want multiple tattoos.

Location:
Our painless tattoo outlet will be located in a trendy, easily accessible location with plenty of foot traffic.
We will start our outlet in Bandra and Juhu at beginning and then expand as per business growth.

Customer Service:
We will focus on providing excellent customer service to ensure great customer experience.
We will train our staff through proper training program to be well verse with technology which will be use in the
outlet, to be friendly, and attentive to customers' needs.
We will provide a section in our website for customer feedbacks.
We will also have a feedback wall in the outlet where customers can write their feedback on the experience they

had in the outlet.

Expansion:
In the future, we plan to expand our painless tattoo outlet to other locations in Mumbai.
We will use customer feedback and data to identify potential new locations and continue to grow our business.
 SALES PLAN
SALES OBJECTIVES:
·Our sales objectives are to achieve a minimum of 10 tattoos per day to all most
300-350 tattoos per month and increase revenue by 20% each quarter.

SALES STRATEGY:
·Our sales strategy will focus on providing unforgettable and painless tattoo
experience for our customers. We will train our tattoo artists in such a manner
that they will provide excellent customer service, be resourceful, answer any
questions, and can explain the painless tattooing process. In accordance to it, we
will also offer a range of tattoo designs and styles to cater to our customers'
preferences.
 SALES REFERRAL PROGRAM
We will offer a referral program to incentivize our customers to

TACTICS refer their friends and family to our painless tattoo outlet. For
each new customer referred, the existing customer will receive a
discount on their next tattoo.

UPSELLING
We will encourage our customers to add additional tattoos or
upgrade their existing tattoos by offering special promotions and
discounts.

BUNDLING
We will offer package deals for customers who want multiple
tattoos or want to bring in a group of friends for a tattoo session.

GIFT CARDS
We will offer gift cards that can be redeemed for tattoos to
encourage gift-giving during the holiday season.
 Sales Training
We will provide sales training to
our tattoo artists to help them
improve their customer service
skills and upselling techniques.
We will also provide them
training about how to explain our
painless tattooing process and also
provide knowledge transfer about
the product.
Sales Forecasting
We will use historical sales data
and customer feedback to
forecast our sales and adjust our
sales strategies accordingly. Also,
we will monitor market trends
and adjust our sales strategies
according to it to be competitive
with the peers.
Performance Metrics
We will track our sales
performance by measuring the
number of tattoos sold, revenue
generated, and customer
satisfaction. We will use this data
generated, to identify areas of
improvement and adjust our sales
strategies to meet our sales
objectives.
 OPERATIONS PLAN
The following components will be included in our operational plan for our painless
tattoo studio in India:

Location: We'll choose an area with a lot of foot traffic and easy access for
customers. Customers will easily be able to find the outlet because of its prominent
placement. We'll make sure there is plenty of parking and that getting to the store
is simple using the public transportation system.

Staffing: We will hire tattoo artists who are qualified, experienced, and taught to
use the cutting-edge tools and methods necessary for a pain-free tattooing
experience. We'll make sure the personnel are aware of the cultural connotations
associated with particular tattoos so they can assist customers appropriately.

Equipment: In order to provide a pain-free tattooing experience, we will invest in

top-notch tattooing equipment. We'll make sure the tools can produce the
elaborate designs that are typical of the country's traditional tattooing and are
suitable for all skin types.
OPERATIONS PLAN
Supplies: We'll make sure there is a sufficient supply of gloves, ink, and other

tattooing-related supplies. We will also ensure that the ink used is of good

quality and free of dangerous chemicals that could cause skin irritation or

allergies.

Safety and Hygiene: To make sure that the tattooing procedure is secure and

hygienic, we shall adhere to all safety and hygiene guidelines. We will verify

that the outlet follows local health and safety laws and that all equipment is

sanitized using certified techniques.

Appointment Scheduling: We'll put in place a system that enables clients to

make appointments ahead of time. This can cut down on wait times and

guarantee timely client service. When making appointments, we will also take

cultural customs and public holidays into account.

 OPERATIONS PLAN

Marketing and Promotion: We'll create a marketing and promotion plan that

uses online advertising, social media, and word-of-mouth recommendations.

We will also take into account conventional marketing strategies, such as

putting up leaflets and posters at neighbourhood stores and community centers

Financial Management: To keep track of costs, receipts, and earnings, we will

put in place a financial management system. To make business decisions based

on data, we will routinely analyze financial reports. We will also take into

account how seasonal changes affect income and spending in India.

Our overall goal in developing a painless tattoo studio in India is to give consumers

a secure, clean, and joyful tattooing experience while ensuring that the company is

successful and long-lasting. We may position our painless tattoo studio as a market

leader and draw in a sizable clientele by adhering to these principles.

 MEET OUR TEAM

FINANCIAL HEAD CREATIVE HEAD MARKETING HEAD OPERATIONS HEAD

CEO
 MEET OUR TEAM
Chief Executive Officer (CEO) : They will be in charge of the overall strategy of the firm, which includes formulating
business plans, creating strategic goals, and overseeing the day-to-day operations of the painless tattoo studio. They
will serve as the company's public face, representing it to investors, clients, and the media.

Marketing Head : They will be in charge of devising and implementing the marketing strategy, which will include
defining the company's target market, developing advertising campaigns, and raising brand awareness. They will
collaborate closely with the CEO to make sure that the marketing strategy is in line with the overall goals of the
company.

Operations Head : They will be in charge of managing the studio's daily operations, including personnel management,
facility upkeep, and making sure the tattooing procedure is effective and safe. They will collaborate closely with the
CEO and the Marketing Head to make sure the studio is achieving its operational goals.

Creative Head : They will be in charge of building the studio's creative vision, which will include coming up with
original tattoo ideas and establishing a warm and friendly environment for clients. They will collaborate closely with
the CEO and the Marketing Head to make sure that the creative vision complements the entire business strategy.

Financial Head : They will be in charge of overseeing the painless tattoo studio's financial activities, including
budgeting, accounting, and financial reporting. They will collaborate closely with the CEO and other department
heads to make sure that financial choices are in line with the overall business plan. In addition, They will be in charge
of forecasting and planning for future financial requirements, as well as putting into practise cost-cutting initiatives to
increase profitability.
FINANCIAL ANALYSIS
INCOME
STATEMENT
BALANCE
SHEET
THANK YOU