Professional Documents
Culture Documents
Overview
Write a brief description of the project. Share why you're doing it, the goals you're aiming to
achieve, and the overarching sentiment you want to deliver.
Target Audience
Include their age range, gender, income, and
Demographics
occupation.
Challenges Describe their pain points and the problems they face.
Deliverables
Quantity Format Dimension and Specification
Layout
Photo
Animation
Content
Project-Specific
Styles
Style 1
Write an overview of
the style you want the
designers working on
this project to observe.
Style 2
Add more styles as
needed.
Documents
Link project documents, such as decks and spreadsheets.
Add other links that could be helpful, too, such as brand assets, fonts, and illustration
kits.
Timeline
Initial Submission Revision Final Submission
MM/DD/YYYY MM/DD/YYYY MM/DD/YYYY
Submissions
Describe how they will submit their work. Include your details if they need to contact you
with questions.
hello@reallygreatsite.com 123-456-7890
Thank you!