Copy Brief

About the Brand

If the copy brief is going out to creatives outside your organization, provide context about
your brand, the industry you belong to, and the products or services you offer. Remove this
section if it is meant to be an internal document.

Overview
Write a brief description of the project. Share why you're doing it, the goals you're aiming to
achieve, and the overarching sentiment you want to deliver.

Key Message
Identify the overarching sentiment you want to communicate to your target audience that
ties this project's different copy requirements together.

Target Audience
 Demographics Include their age range, gender, income, and occupation.

Interests Talk about their lifestyle, preferences, and hobbies.

Challenges Describe their pain points and the problems they face.

Deliverables
Quantity Format Word Count

1 Blog Article 500 words

Guidelines
General

Themes and Topics

Prompts

Tone and Voice

Project-Specific

Content Resources
Reference 1
 Describe the reference you're providing
Ensure expectations are clear by including what you like about it and how it fits your
project's requirements.

Reference 2

Add more inspiration as needed

Ensure expectations are clear by including what you like about it and how it fits your
project's requirements.

Documents
List project documents, such as decks and spreadsheets.
Add other links that could be helpful, such as writing criteria, brand guidelines, and
content glossary.

Timeline
Initial Submission Revision Final Submission

 Jan 17, 2030   Jan 24, 2030   Jan 31, 2030 

Submissions
Describe how they will submit their work. Include your details if they need to contact you
with questions.

Email: hello@reallygreatsite.com

Phone Number: 123-456-7890

Thank you!