ik'Ji $ h k NIRAJ KUMAR

CHIEF POSTMASTER GENERAL

'SPTTcT
41'b fTFFT (TNk ■q^loi^')
C* Department of Posts
j\ r" (Ministry of Communications)
^pmF WtgvT Gujarat Circle
Ft KT^ zt *m P & T Admin. Building

TSFTJt. 3TFFZMZ - 380 001 Khanpur, Ahmedabad - 380 001

DO No.: SB/IPPB/ASSY/2023-24 July 17, 2023

1w PM/*
On 8(h July, 2023, the Antyodaya Shram ik Suraksha Yojaya pilot w as launched
at Nadiad. The Circle has been asked to ensure m inim um 1.5 lakh Shram iks in
Kheda District and total about 3 lakh minimum from other parts o f the Circle. Letter
N 0.PB-06/3/2022-PBI-DOP dated 14.07.2023 is enclosed herewith.

10 days have passed and now is the time to make a quick review of our
perform ance. W e have to achieve the target by 31.08.2023. The present rate of
achievem ent has to be increased many times. Therefore, following tim elines m ust be
adhered to :

SI No. Task Tim e line

1 IPPB and Divisional Head coordination m eeting 18.07.2023
2 Preparation o f Groups and making of m aterials for m arketing 18.07.2023
3 Identification o f Target groups 18.07.2023
4 M eeting w ith Collector and other State Authorities 20.07.2023
5 M eeting with Prominent local personality (like MP, MLA, 21.07.2023
Panchayat Pram ukh, NGOs, Labour Contractors, Builder
Association, Labour market, Factories/Com panies
association e t c .)
6 Planning o f M anpower, Hardware equipm ents, Publicity etc 21.07.2023
7 O rganization of Camps for eShram Registration 21.07.2023
8 Start organising various Camps for A ccount O pening and 21.07.2023
procurem ent o f insurance (M inim um 2 Cam ps at each Sub
1 Division)

It m ust be kept in mind that the Circle should be able to garner atleast 1.5 to 2
lakh policies by 15th August, 2023 and the rest in next 15 days tim e. T h is w ill require
quick action and w ide ranging involvem ent of our em ployees. Let us w ork tow ards
fulfilling the targets set for the Circle by the H on’ble MOSC.

Enel: A s above

(Niraj Kumar)

To

1. The Postm aster General, NG Region , SG Region & S&K Region

2. The A G M /Branch M anagers, IPPB, Gujarat.
3. The DHs in Gujarat Circle.

F F F / P h : 079 2550 3133 / E -m a il :

c P m 8 _ g u j@ in d ia p o s t.g o v .ir
 PB-06/3/2022-PBI-DOP

I/76118/2023

No. PB-06/3/2022-PBI-DOP
Government of India
Ministry of Communications
Department of Posts
(PBI Division)
Dak Bhawan, New Delhi
Dated 14 July 2023
To,
The CPMG
Gujarat Circle

Subject: Launch of "Antyodaya Shramik Suraksha- Gujarat Pilot Campaign

(8th July to 31 August 2023)"

Sir,

I am directed to state that IPPB has launched "Antyodaya Shramik Suraksha

Campaign for the duration 08th July to 31st August 2023 to provide Accidental
Insurance to Shramiks of Gujarat.

2. IPPB has set a target to source 3 lakh policies with expected premium login of
^15 Crore and expected revenue of ^1.5- 2 Crore during this period by activating
50000+ end users.

3. Details of campaign and rewards for all stakeholders and targets are given in
Annexure-I and II respectively.

4. Therefore, it is requested to disseminate information across all the field offices

and instruct all concerned for successful execution of the campaign.

Yours faithfully
Encl. As above Signed by Mithilesh Kumar
Mandal
Date: 14-07-2023 17:29:04
Reason: Approved
(Mithilesh Kumar Mandal)
Assistant Director General (PBI-II)
T el .23096208/23044794
Copy to. CSMO, IPPB for information.
 Annexure-I

'ANTYODAYA SHRAMIK SURAKSHA CAMPAIGN'

Contest Duration:

• 8th July to 31st August, 2023

Contest Target/expected Outcome:

• Expected NOP: 3 Lakh

• Expected Premium Login: ?15 Crore
• Expected Revenue: ? 1.5 - 2 Crore
• Activation of 5,000+ end-users.

Campaign Impact:

• Bank would be having recurring revenue of ~1.5 - 2 Crore year-on-year

basis as policies to be renewed every year and this will create strong premium
books in G.I. fo r continued income to bank and thereby enhances the CASA
income and custom er stickiness.
• Successful pilot launch of Antyodaya Shram ik Suraksha Yojana will lead to
Pan - India launch of the scheme under guidance of Department/MoLE.

Campaign Details:

The campaign will have performance tracking and recognition at the following
levels:

> CPMsG & PMsG

> Circle/Regions - IPPB
> Divisional Heads/ IPPB Branches
> End users

Eligibility for Qualification:

The details of the construct are as below:

Category Criteria Reward

CPMG/PMsG/IPPB • CPMG/IPPB Circle DOP:
Circle Head/IPPB Head achieving 100% The w inner would be given
Regional Heads of target in GI certificate by Ministry.
campaign IPPB:
(IPPB Circle head will be given
Certificate by MD & CEO and
CSMO)
• All PMsG/ IPPB DOP:
Regional Heads The w inner would be given
achieving 100% of certificate by Ministry.
Target. IPPB:
(IPPB Regional heads will be
given Certificate by MD & CEO
Category Criteria Reward
and CSMO, IPPB)
Divisional • Top 5 Divisional DOP:
Heads/IPPB Branch heads and Top 5 The w inner would be given
Heads Branch Heads on certificate by Ministry.
percentage IPPB:
achievem ent basis The w inner would be given
subject to minim um certificate by the CSMO, IPPB
100% of target
achievement. (Rs. 5
lakhs premium
minimum
benchmark).
End users • Top 5 End users The w inner would be given
• I t will be certificate by MOSC.
considered as Individual
performance only.

End User Level Contest for premium during contest period (on net
premium):

Slabs Category Commission

No. of Policies - 15 to 29 Gold 1.5 tim es of normal incentive
No. of Policies > 30 Platinum 2 tim es of normal incentive

Mail Overseer Felicitation:

Certificate from Divisional Head on 50 GDS Activation (based on circle/ region

nomination & tracking). This award will be recommended by G ujarat Circle
Office.

Incentive Calculation Illustration for Endusers (L0):

End User Incentive calculations shown fo r Own Damage, Health and Group
Accidental policies w ith average ticket size during the contest.

Accidental Accidental
Insurance @ Insurance
499 (per @ 289
policy) (per policy)
TICKET SIZE ? 499 ? 289
*BANK EARNING IN CASE OF OD POLICY ? 63 ? 37
NORMAL COMMISSION (L0) ? 17 ? 10
GOLD (1.5X OF INCENTIVE FOR L0) ? 25 ? 14
PLATANIUM (DOUBLE COMMISSION FOR L0) ? 33 ? 19
 ANTYODAYA SHRAMIK SURAKSHA YOJANA
Circle Name Agents Targets
GUJARAT 8,527 300,000
Total 8,527 300,000
 ANTYODAYA SHRAMIK SURAKSHA YOJANA
Circle Name Region Name Agents Targets
GUJARAT VADODARA 3,223 170,143
GUJARAT RAJKOT 2,933 71,808
GUJARAT AHMEDABAD 2,371 58,049
Grand Total - 8,527 300,000
 ANTYODAYA SHRAMIK SURAKSHA YOJANA
Circle Name Region Name Division Name Agents Targets
GUJARAT VADODARA KHEDA 358 100,000
GUJARAT VADODARA BARDOLI 222 5,435
GUJARAT RAJKOT JAMNAGAR 391 9,573
GUJARAT RAJKOT RAJKOT 321 7,859
GUJARAT AHMEDABAD AHMEDABAD CITY 439 10,748
GUJARAT AHMEDABAD AHMEDABAD GPO 50 1,224
GUJARAT RAJKOT AMRELI 307 7,516
GUJARAT VADODARA ANAND 262 6,414
GUJARAT AHMEDABAD BANASANKTHA 437 10,699
GUJARAT VADODARA BHARUCH 451 11,042
GUJARAT RAJKOT BHAVNAGAR 372 9,108
GUJARAT AHMEDABAD GANDHINAGAR 481 11,776
GUJARAT RAJKOT GONDAL 250 6,121
GUJARAT RAJKOT JUNAGADH 407 9,964
GUJARAT RAJKOT KUTCH 454 11,115
GUJARAT AHMEDABAD MAHESANA 336 8,226
GUJARAT VADODARA NAVSARI 310 7,590
GUJARAT VADODARA PANCHMAHALS 416 10,185
GUJARAT AHMEDABAD PATAN 185 4,529
GUJARAT RAJKOT PORBANDAR 135 3,305
GUJARAT AHMEDABAD SABARKANTHA 446 10,919
GUJARAT VADODARA SURAT 327 8,006
GUJARAT RAJKOT SURENDRANAGAR 296 7,247
GUJARAT VADODARA VADODARA EAST 361 8,838
GUJARAT VADODARA VADODARA WEST 305 7,467
GUJARAT VADODARA VALSAD 208 5,092
Grand Total - 8,527 300,000
 ANTYODAYA SHRAMIK SURAKSHA YOJANA
Circle Region Branch Name Sol ID Agents Targets
Gujarat VADODARA NADIAD BRANCH 151 358 100,000
Gujarat RAJKOT JAMNAGAR BRANCH 146 255 6,243
Gujarat VADODARA AHWADANGS BRANCH 133 5 122
Gujarat AHMEDABAD AHMEDABAD BRANCH 132 738 18,068
Gujarat VADODARA SURAT BRANCH 158 327 8,006
Gujarat AHMEDABAD MAHESANA BRANCH 148 333 8,153
Gujarat RAJKOT RAJKOT BRANCH 156 444 10,870
Gujarat AHMEDABAD PALANPUR BRANCH 153 437 10,699
Gujarat AHMEDABAD GANDHINAGAR BRANCH 143 232 5,680
Gujarat VADODARA VADODARA BRANCH 160 666 16,306
Gujarat VADODARA BHARUCH BRANCH 137 336 8,226
Gujarat RAJKOT BHAVNAGAR BRANCH 138 319 7,810
Gujarat RAJKOT AMRELI BRANCH 134 307 7,516
Gujarat VADODARA VALSAD BRANCH 161 183 4,480
Gujarat AHMEDABAD HIMATNAGAR BRANCH 145 270 6,610
Gujarat VADODARA NAVSARI BRANCH 152 313 7,663
Gujarat RAJKOT SURENDRANAGAR BRANCH 159 296 7,247
Gujarat VADODARA GODHRA BRANCH 144 204 4,994
Gujarat VADODARA DAHOD BRANCH 141 212 5,190
Gujarat AHMEDABAD MODASA BRANCH 149 176 4,309
Gujarat RAJKOT BHUJBRANCH 139 454 11,115
Gujarat VADODARA BARDOLI BRANCH 136 217 5,313
Gujarat RAJKOT VERAVAL BRANCH 162 197 4,823
Gujarat VADODARA ANAND BRANCH 135 262 6,414
Gujarat AHMEDABAD PATAN BRANCH 154 185 4,529
Gujarat RAJKOT PORBANDAR BRANCH 155 135 3,305
Gujarat RAJKOT MORBI BRANCH 150 127 3,109
Gujarat RAJKOT BOTAD BRANCH 140 53 1,298
Gujarat RAJKOT JUNAGADH BRANCH 147 210 5,141
Gujarat VADODARA RAJPIPLA BRANCH 157 115 2,816
Gujarat VADODARA SILVASSA BRANCH 129 25 612
Gujarat RAJKOT DWARKA BRANCH 142 136 3,330
Grand Total 8,527 300,000