Colour Palette

Colours CMYK(vector) RGB (for Photoshop) Pantone/ HEX

VW Blue C:100 M:87 Y:22 K:58 R: 02 G: 24 B: 70 #293150

VW Cyan C:100 M:0 Y:0 K:0 R: 0 G: 175 B: 239 #00AFEF
VW Black C:100 M:100 Y:100 K:100 R: 32 G: 31 B: 30 #000000
VW White C: 0 M:0 Y: 0 K: 0 R: 254 G: 254 B: 254 #ffffff
VW Grey C: 0 M:0 Y: 0 K: 15 R: 220 G: 221 B: 223 #DCDDDF
VW Gold C: 26 M:38 Y: 100 K: 3 R: 191 G: 152 B: 53 #BE983D

Color Tints

Use the tints, rather than the primary colors, in complex graphics or illustrations to give additional depth to designs.

VW’s Typeface, Typography & Fonts

Primary San Serif Font: Agus Sans

It can be used as typeface as well

Agus Sans is a minimal and elegant typography. Great work by Claudio Rodriguez on this modern
and minimalistic Agus Sans font!. Agus Sans is a free sans serif font with geometric style. It includes
uppercase and alternative lowercase letters, numbers and symbols, supports multilanguage. This
font is perfect for logotypes and movie titles, headlines, banners, branding and other creative
projects.

‘VW’ Mark from AGUS SANS used as typeface

The Secondary serif font should be used for body text when a more classic aesthetic is required or when there is large
amount of text (i.e. lengthy corporate documents and letters)
The font is elegant, legible, and yet in keeping with simple aesthetic of Vogue Wellness. The font should most
frequently be used in regular variation and semi bold can be used for headings and titles to differentiate hierarchy.

Secondary Fonts: NEO SANS

NewsSans Wide is part of a multi-tool typeface system. It works in all corporate, editorial analog, and digital settings.
NewsSans is optimized (hinted) for best screen performance.

It was designed to allow a maximum range of visual shades when creating a typo-graphic look, effortlessly ranging
from loud and expressive, to subtle and reserved. The large x-height combined with low as-cenders and descenders
allows for tight and efficient designs. All sharp corners were trimmed off to add character and a nuance of extra space.
NewsSans’ strokes link humanist curves with ‘American Grotesque’ details and solid square stems.

Web Fonts: Open sans & Google fonts

Logo Violations

The VOGUE WELLNESS logo artwork should not be altered in any way, or combined with any other object,
including, but not limited to, other logos, icons, words, graphics, photos, slogans, numbers, symbols, or
Web audio files. Special considerations may be given upon approval by the Marketing Team, but this is
extremely rare. The following are examples of the ways in which you should not use the VOGUE WELLNESS logo:

Orientation The logo should not be displayed in any orientation different from what is provided in the
artwork by VOGUE WELLNESS. Do not turn the logo on its side. The text should always read horizontally on the
medium it is being placed

Special Uses
On occasion, the logo may be integrated with other graphic elements for special uses such as VOGUE WELLNESS
sub-brands, buttons etc. Such special use versions of the logo incorporating creative license may only be
created by the VOGUE WELLNESS Marketing Team while carefully maintaining brand consistency. No third-party
may create a special use logo under any circumstances.