BUSINESS DEVELOPMENT PLAN TO IMPROVE THE BUSINESS PERFORMANCE OF

ASIAN STUDY CENTER IN INDIA

INTRODUCTION
After Independence, the Indian Government had focused on investment in core industrial Sector
and infrastructure. The investment in these sectors attracted various construction and engineering
companies to explore the business opportunities and contribute their expertise in these sectors.
Domain experts were required who could provide their core skill and Competence in designing
and building the core industry, dams, roads, buildings etc. Over the years, as the Indian industry
started maturing, the Indian consulting industry also started expanding, not only in terms of size,
but also in terms of the service offerings. Over the period, specialist consulting advice was being
sought by clients in India and this opened the opportunity for a number of specialist
organizations to draw on their specialist knowledge base and resources to meet the demand for
specialist consulting services.[ CITATION Fis11 \l 1033 ]

Today education is precious asset for any person, Secondly, around 90% abroad students find out
their education destinations through agency, so study abroad agencies have very high market in
India, there is a main reason for that, students faces very difficulties for find out suitable
courses, universities and countries additionally the facing difficulties for visa processing and
admission processing, because each countries visa processing is entirely different from other
countries, if have any silly mistake visa or college admission will reject, that’s why students
approaches to agency for find out colleges and universities and bring advise for visa processing
and admission processing. Even though the internet has made direct bookings possible students
often prefer to deal face to face with a representative of an agency in their home country who
speaks their native language. When you have selected colleges with these establishments you
then get a commission payments, typically a rate of somewhere around ten and thirty percent of
the educational cost charges that, student has paid. So in this business profit also is very high.

Size of the Consultancy sector in India

The development of consultancy capabilities and business is directly proportional to growth in

economic and industrial development. Due to the nature of the industry, getting accurate
estimates of its size is difficult. It is estimated that the consultancy business in India engages
about 100,000 persons in about 5000 consulting firms. According to estimates, the current size of
the consulting industry in India is about Rs. 10,000 cores including exports and is expected to
grow at a CAGR of approximate 25% in the next few years.[ CITATION Nov15 \l 1033 ]
Sectoral Coverage / Services

The nature of consultancy services varies in its content and extent. The Reserve Bank of India
classified management and engineering services under other Business Services as per WTO
classification which is indicated in their publication ‘India’s invisibles’. Given the recent spurt in
contributions from the services sector, efforts are underway to provide accurate estimates of the
services industry size, however such efforts may not offer the expected results, since the
consulting industry by nature is very diverse and encompasses a wide array of services and
sectors. Many of the services and sectors overlap and it is not possible for accurate estimation.
Export Performance of the Indian Consulting Industry An analysis of the consultancy contracts
secured by Indian project overseas has been carried out by Exim Bank of India. As per the
analysis, the geographical dispersion of contracts secured during 1995 – 96 to 2000 – 01
indicates that consultancy contracts were secured largely in West Asia which accounted for 39%
number wise and 46% value wise followed by South East Asia and Pacific & South Asia. South
East Asia constituted 22% both by number and by value whereas South Asia was 18% number
wise and 16% value wise. According to the 2002 data of the Federation of Indian Export
Organizations (FIEO), India's share in global trade in services was about 1.3%. India’s share of
consultancy exports is about 0.5% of global trade in services.[ CITATION Nov15 \l 1033 ]

COMPANY BACKGROUND – ASIAN ACADEMIC EDUCCATION CONSULTANCY

SERVICE IN INDIA

Asian Academic Education Consultancy Service was created in 1992, as an independent

organization, for the promotion of international education with special emphasis on student
counselling and consultancy services. Its objective is to provide a formal and authorised link
between international education enterprises, national institutions and the students planning to
study abroad. In order to achieve their objective they operate as a full-time Education
Counselling Service. Our primary goal is to ensure that students planning to study abroad are
given professional advice and information on the various requirements and procedures in a
systematic manner and finally process their applications for admission.
To support and coordinate education promotions, they hold seminars and exhibitions whereby
needs and visions of our clients are assessed in a well-managed and quality assured manner for
realisation of full scope marketing objectives. Education worldwide faces the challenge of
changing demands and opportunities. The increasing movement of student mobility seeking
international qualifications of repute is being accepted in the global market. In the preceding
context, planning has become an important factor for education and career development at all
stages. Therefore, identifying long-term issues and assessing their impact on future goals are
essential for a dynamic and successful organization, 
Students must choose to have access to a professional channel of communications in order to
choose and plan their education and career needs wisely and implement decision about their
future in a well-planned manner to ensure value of their time and parents investment. 
It is this Asian Academic Education Consultancy Service which ensure that students are
equipped to cope with change to acquire the correct skills and knowledge so that they have
continued learning and observation skills throughout their lives and develop positive attitudes
leading to high standards of perfection and excellence.Students are strongly advised to consult
education reference material available, and through interaction with acknowledged resource
centers, and professionals, who have already studied or lived abroad.[ CITATION AAE15 \l 1033 ]

1.2 BUSINESS OPPORTUNITY

Asian Academic Education consultancy Service has started its business in 1992 and they are one
of the leading Consultancy service for providing opportunities for the students who wishes to
study in abroad. They are focusing to beat the competitors by providing advantages competitive
strategy. The major significance of the study is for finding the performance of Asian Academic
education consultant in their business and benefited for their customers.

1.3 PURPOSE AND RATIONALAE

The aim behind the research is to find the performance of their business in the industry of
consultancy services in India with the help of using the factors that in the current situation of the
industry. The rationale is to find the whether the business is profitable or not or whether it is
beneficial for the industry of consultancy services in the Indian market and also to find out
whether these services provided by educational consultancy is profitable for the market of India.
For identifying and doing this research lots of information collected through different sources
mainly from journals, periodicals and internet.
1.4 TERMS OF REFERENCE

1.4.1 RESEARCH QUESTIONS

1. How does marketing helps in the business performance of Asian Academic Education
Consultancy Service in India?
2. How does an operation affect the business performance of Asian Academic Education
Consultancy Service in India?
3. How does competition level affect the business performance Asian Academic Education
Consultancy Service in India?
4. How does technology influence the business performance of Asian Academic Education
Consultancy Service in India?

1.4.2 RESEARCH OBJECTIVES

1. To understand how marketing helps in the business performance of Asian Academic

Education Consultancy Service in India
2. To study how operations affect the business performance of Asian Academic Education
Consultancy Service in India
3. To find how competition level affects the business performance of Asian Academic
Education Consultancy Service in India
4. To understand how technology influence the business performance of Asian Academic
Education Consultancy Service in India

1.4.3 RESEARCH FRAMEWORK

2.0 BUSINESS REVIEW

2.1 MARKETING

Marketing is the backbone of each and every business and it helps people to understand about the
particular product and their ware about. It also helps the customers to gain a particular
knowledge and how they will be useful for the customers. From the structure of Asian academic
Education consultancy they play a major role in the marketing process and the strategy of their
business growth. The process of marketing helps them for ensuring the business efficiency with
best quality services for their customers. The main duty of Asian Academic Education
Consultancy is to attract their customers to their business at any point and the strategy followed
by them is to improve their business according to the trends of the market thereby they can focus
more opportunities for improving their business growth and to attract more customers to their
business. The major market strategy of Asian Academic Education consultancy Services is
improving the performance and opportunity of the business by providing proper attention to the
new market trends. They mainly focus in increasing the share market of the business. [ CITATION
Nov15 \l 1033 ]
They divided their business groups into three mainly Branches, Associates and E-Business. The
main marketing strategy is that they are providing IELTS training for the students who register
their consultancy for studying abroad. Well talented teachers are provided to students for
achieving a high score of 8.5 band and the materials provided for them are the latest version and
online training for IELTS is also provided for the students who is far from the place who register
for going abroad and this strategy helped them a lot for attracting more students for their
business and they are very expert in providing visa assistance to their customers. In their
marketing activities they are using high quality technologies services which include advanced
strategies for the students for fulfilling their dreams of studying abroad and thereby settle down
their future with high talented jobs.[ CITATION Nov15 \l 1033 ]
MARKETING ACTIVITIES OF ASIAN ACADEMIC EDUCATION CONSULTANCY
SERVICES
The main marketing activities that provided by Asian Academic Education Consultancy Services
are
 Promoting the studies abroad
 Attracting students through various advertisements provided by social Medias like Face
book, LinkedIn and websites.
 Promoting their business through campus ie introducing the students in colleges the
benefit of studying abroad and motivates them for submitting the application and
registering with them.
 Distributing the broachers in various campus
 SMS and Mail campaign[ CITATION AAE15 \l 1033 ]
MARKETING MIX OF ASIAN ACADEMIC EDUCATION CONSULTANCY SERVICES
Product: In case of Asian Academic Education Consultancy services the main products are the
student who wishes to settle down abroad with families. Their product category includes single
and married students who are interested to complete their higher education abroad. So their
valuable services that offered to the students are their product. Through their attractive service
they promote their services and help their organization for developing their brand value in the
competitive markets of consultancy services.
Price: The price is the service charge provided by the students for the services that offered for
them. The price of the product or service offered to them by determining or considering various
factors that include competitions, the quality of service, and the reputation of consultancy and the
price offered by Asian Academic Education consultancy services is cheaper while compared to
other consultancy.
Place: Place where the firm located plays a major role in the development of the business. They
are situated in a metro city and planning to expand their services to geographical areas like
Australia, Canada and other European countries.
Promotion: Promotional activities play a major role in the development and expansion of
business. Asian Academic Education Consultancy services promote their services through social
Medias like Face Book, LinkedIn and other promotional activities. They offer their students as
well as their customers a well quality oriented services and helps them to settle abroad with good
campus and thereby after completion of courses offers job opportunities. [ CITATION AAE15 \l 1033
]
2.2 HUMAN CAPITAL PLAN
Every business when it comes to the market faces a tight competition from all directions so they
companies should have the ability to overcome their competitors by applying attractive
competitive strategies. Competition plays a major role in the development of the business and it
helps them to apply various strategies for attracting the customers. In this tight competitive
situation of the market for the customers choosing a right career is very difficult and it will be
difficult for them choosing the right consultancy that provides them a better career opportunity.
Here Human Capital Plan plays the most important role in the development and growth of the
organization. Asian Academic Education consultancy Services human capital plan adds for the
organization the skills of managing and the knowledge and collaboration for the success of the
consultancy. They are processing and operating the needs that required for the growth and
development of the organization. AAECS provides human capital management service for
helping the organization for executing the plans for achieving the practices of people for
optimizing the model of HR delivery and using the data and plan for making

In this market there are large numbers of competitors who provide same service to their
customers. Human capital Plan of Asian Academic Education Consultancy Services providing
their customers a well advanced guidance for their career, development of personal achievements
and they had a good record of helping the students for getting the best suit career without
undergoing their academic conference and sessions without any gap. They had a good panel of
experts and promoters who provide guidance for choosing their career and provide the advisory
solutions for the students who planning to complete and develop their future in abroad. This are
all based on the qualifications of expert analysis their aptitudes, interests’ background of the
family and the overall personality and development of a particular student.[ CITATION Ind131 \l
1033 ]
The HCM services of AAECS offers the services of business advisory and the models of
execution for helping them to build and for delivering the strategic and transformational and the
solutions for their development of the business growth. They are providing AAECS good advices
and solutions for competing with their competitors. They challenge the company and to
capitalize the opportunities and the development and the functional requirements that to gather
and process the design. HCM of AAECS offers alignment of leadership, the management of
stakeholders, project management and to achieve various benefits for the realization of initiatives
which include HCM technology excellence and adoption, the optimization of business process,
the target model definition of operations. HCM services of Asian Academic Education
Consultancy Services while compared with their competitors provide each and every student in
development of their career with overseas education and placements in reputed industries. They
are providing help in admission and placements of students both India as well as abroad. For
competing with their competitors they are providing free IELTS training for the students who
register with them to continue their future growth and development of their abroad studies and
they are having better career opportunities for their students choosing according to their students
choice .They had contracts with well established universities in Australia,U.K.,Canada,South
America and Malaysia. Compared to their competitors they had good tie up with the well known
universities and they send a large number of students to these universities for their career
development.
In this tight competitive situation to attracting their customers the HCM applies various
competitive strategies and they had a tie up with well established colleges in India. In between
the course duration Asian Academic Education Consultancy Services HCM provide or conduct
seminars for understanding and promoting the activities of study abroad program in colleges for
motivating the students and this help the students the benefits they can obtain or achieve from
studying abroad. For this they collect email and mobile number of students for sending the mails
and sms for giving information regarding well reputed universities for choosing according to
their choice. They conduct activities as well as place banners inside the college that help them to
understand or establish their name in college as well as student mind. After this they are
distributing broachers to the student which help them in achieving more information and
knowledge regarding the universities that offer coursers to the students which is abroad. They
had well talented promoters for promoting their business worldwide and talented counselors for
counseling the students for choosing their career which will be helpful for their future success
and developing the opportunities of career. They had an Associate which helps the business for
establishing and they help them to generate the buyers through different franchises and agents.
And the most important competitive factor is that they had a E-Business it is one the process
which can used by the student and it is a website application and this will be helpful for the
student for registering their details for enquiring about their admission and they can download
the forms and it is time consuming process for the customers who stay faraway places from the
consultancy.[ CITATION New141 \l 1033 ]
Another competitive advantage while compared to their competitors HCM are providing online
training for IELTS coaching for the students who register with them and staying faraway places.
The competition becoming more hostile in the Indian market because the foreign universities are
allowed to open their centers of study in India. Asian Academic Education Consultancy services
had the ability and employability considered as their main concerns of high rate of return and it
also helps the students and their parents to get attracted with advertisements and ensuring their
satisfaction. They had a strong customer loyalty by offering a better satisfaction that compared to
their competitors and they had a well designed and structured marketing strategy of consultancy
in education for ensuring the proper success and survival in the market. AAECS having their
own key strategies in the competitive market that is Approachable, Applicable, Adaptable and
Appraisable and this help them in ensuring a good success rate in the market. HCM applies
competitive strategies are communication capability with students, employment guarantee,
delivering a good message in the mind of customers. In the present situation of competitive
market HCM are having a timely planning and preparation for their choice of choosing career.
They mainly focus the students need with experience, valuable research and information, and
advanced technologies as their key driver for enabling the customers for realizing about their
prospective and thereby helping them to make their dream real.[ CITATION New141 \l 1033 ]

2.3 TECHNOLOGY
Technology plays a major role in the development of the business. To overcome today’s tight
competitive structure there is need of advance technology and innovations in each and every
business. AAECS provides their modern advanced technological services to attract their
customers .To fulfil the need of their customers they uses technology based services to their
customers. For developing their innovative strategies and the process of sending aboard for
higher education they use various technologies for attracting the students. Asian Academic
Education Consultancy Services have the advanced technology of focusing on innovations to
provide a better environment of computing solutions of technology and support by providing a
good market research and development. They are having high performance environment of
computing with powerful capabilities of handling the process of data intensive. They also have
the technology for allowing a secure the cost effective success of computing the resources of
software that helps the researchers and students to find out the choice of their studies and they
also have the facility to help the student for enabling the patent information worldwide and the
literature of scientific identification of opportunity for promote collaboration and thereby protect
the innovations..[ CITATION New141 \l 1033 ]
Another technology used by AAES is the process of application this is that they can use by
students that are the customers in any place fill their application by downloading it or else they
can save their details online so that they can reach their customers and guide their customers to
reach their level. Online IELTS coaching is provided to the students who register with them for
the purpose of higher education abroad it is an added advantage because the customers from
faraway places can avail the facility and it is time consuming process of travelling from one
place to another.

THE TECHNOLOGIES THAT USED BY ASIAN ACADEMIC EDUCATION CONSULTANCY

SERVICES

In the service industry mainly in education consultancy services AAECS is a full time service
provider for the customers who likes to settle down or achieve a higher education from abroad.
They are having a good service of technology of services for their customers who wishes to fulfil
their dreams of settling abroad. They had a well talented team for attracting the customers to
their business and there by establish the business. Lots of agencies are providing same service
with advanced technologies apart from this AAECS is having the technology of online
information and data services to their customers and they are using the system of database and
visa assistance for families if they accompany with the student who choose higher education
after their marriage. They are providing a well talented advanced support for their customers by
providing the best quality services among the market and the service industry. The services
provided by them to their clients are affordable and are most welcomed among their competitors.
They are having a famous enterprises which are oriented technically and this help the student to
understand about the choice of the study which they want to choose and the course which id
having high popularity among the students from international who wishes to settle or higher
education in other countries.
They are having a good advanced supply chain management system of technology that plays a
significant role in the development of their business. They had good customer relationship
management technology that helps them for establishing their business.
MODERN TECHNOLOGIES USED BY ASIAN ACADEMIC EDUCATION
CONSULTANCY SERVICE
Online IELTS coaching: They provide a free online IELTS coaching for the customers who
register with them for going abroad to complete their higher studies.
Family Visa for Student: If the student is married they provide visa assistance help for their
customers for the family to accompany with them.
Seminars inside Campus: To attract and motivate more students for studying abroad they
conduct seminars with good presentation and for this they are having high tech data base system.
Online Data Access from any part of the world: They are having a well advanced technology
system that will help them to achieve the details of students or customers online from any part of
the world.
With the help of online data access and globalization they are having the power of attracting
customers to their business and provide assistance in funds as well as studies by choosing well
reputed colleges and universities. They maintain a good relationship with customers as well as
government for achieving a higher growth of their business.[ CITATION New141 \l 1033 ]

2.4 OPERATIONS
The growth and development of the business depend on the smooth operations of the business.
In case of Asian Academic Education Consultancy Services they always concentrate providing
well advanced operational facilities for their customers. The company had good tie up with all
major colleges for the growth of their business. They also work with all companies of all size for
creating and capturing the value that with regional and national governments for supporting their
growth on their service sectors. It also helps them in transferring the new ideas and approaches
developed by conducting a market research at the AAECS for providing the consultancy services
for studying abroad. The supply chain management system of AAECS help the operational
activities of the organization to run smoothly and also help them in providing well quality
services for their customers. The efficiency of the company in their operations helps them for
attaining a development in their business and also enables to maintain a good relationship with
their customers.[ CITATION Ind131 \l 1033 ]
Today education is precious asset for any person, Secondly, around 90% abroad students find out
their education destinations through agency, so study abroad agencies have very high market in
India, there is a main reason for that, students faces very difficulties for find out suitable
courses, universities and countries additionally the facing difficulties for visa processing and
admission processing, because each countries visa processing is entirely different from other
countries, if have any silly mistake visa or college admission will reject, that’s why students
approaches to agency for find out colleges and universities and bring advise for visa processing
and admission processing. Even though the internet has made direct bookings possible students
often prefer to deal face to face with a representative of an agency in their home country who
speaks their native language. When you have selected colleges with these establishments you
then get a commission payments, typically a rate of somewhere around ten and thirty percent of
the educational cost charges that, student has paid. So in this business profit also is very high.

AAECS is known as the leading developer of their business both international and domestic
market. The main service provides by them is assisting students in achieving their future goals
and achievements. They provide all kind of educational services. to the students assist them in
and visa assistance for the students who had a dream to fulfil their wishes to study abroad and
they also provide choice for their university based on their qualification and based on their funds.
They also provide solutions for the student who seeks help from them. The main idea behind
their business is to motivate the students for achieving high quality educational services from
well reputed universities in western countries. The operational activities of their business mainly
focus in European countries like Australia, Canada, U.K and Asian countries like Malaysia and
Singapore. They had a large number of talented work groups that help them to promote and
develop their business growth. The operations that held inside the business will help them to run
a smooth running of the organization and help them for overcoming any unwanted problems with
the help of a good research and developmental program.[ CITATION Ind131 \l 1033 ]

In other words, it is a communication tool used by Management across the departmental structure
of the business, to evaluate information and options, in order to make decisions and implement
business processes for the future. The Sales & Operations Planning process is designed to
overcome any lack of visibility and interaction between the departmental silos of the company.

As trusted and enthusiastic supply chain improvers, AAECS will support their customers through
every stage of the S&OP journey. This is not a project – it is a way of working. Their expert
consultants will help each and every customer to set up the process, improve it continuously,
ensuring that focus on business benefit is maintained at all times.

3.0 RESEARCH DESIGN

Research design is the process that helps a researcher for collecting information and designing
the data that collected from various sources and the collected data is analyzed for making a better
decision regarding the performance of the business based on the research. [ CITATION Som121 \l
1033 ]

3.1 DATA MATRIX

Quantitative Ranking Human Capital Plan

The satisfaction level of Stages of finance

customers
The position of market
Services provided to them
Competitors in the market
 Qualitative Name Market Growth

Age Analysis of Company

Respondents Pricing Strategy

3.2 RESEARCH METHODOLOGIES

It is one of the most important part of doing research for a particular study of the company or
organization and it helps to find a conclusion for taking a valuable decision and the variables are
collected from different sources for taking decisions from a clear and structured survey using
various techniques and methods. [ CITATION Som121 \l 1033 ]

3.2.1 RESEARCH METHODS

The types of research methods which are used for conducting research are

 Exploratory : It is the research used to collect information’s from the secondary sources
and it will be helpful for the researcher to analyze about any problems that occur.
Through this research it can be get a clear picture.
 Conclusive: It helps to take final decisions and conclusions based on the research
conducted. This research work can be divided into two
a. Descriptive Research: this research is based on the analyzation of particular subject with
the help of various techniques and tools. Recommendations and conclusions can be made
based on the information collected from the research.
b. Causal Research: This research will help the researcher to analyze the current situation of
the company and help to take remedial measures.

3.2.2. DATA COLLECTION

It is one of the most important part while conducting the research. The collection of data can be
made from two different sources that is
 Primary Sources: The data that are collected in the form of survey and the questions like
close and open ended.
  Secondary Sources: The data that collected for the requirement of research from various
sources like internet, journals and periodicals.

.3.2.3 SAMPLING METHOD

It is method used to measure the data from sample units with the help of selecting individuals
from a group or population. The studies are mainly conducted in a particular area. [ CITATION
Som121 \l 1033 ]

TECHNIQUES OF SAMPLING

a. Random sampling
b. Non-random sampling

NON RANDOM SAMPLING

It is the technique of selecting responds for the survey from individuals. Three methods of non
random sampling techniques is used. They are

 Convince Sampling: It is a method used to collect information of selecting people from

various units. [ CITATION SPK02 \l 1033 ]
 Judgment Sampling: It is a technique used by the researcher based on their research and
knowledge. [ CITATION SPK02 \l 1033 ]
 Quota Sampling: It is a technique used for choosing persons from a crowd [ CITATION
SPK02 \l 1033 ]

3.2.4 SAMPLE UNIT

Sample Unit is a selection of single person for conducting a research and gathering information
from an entire group. For instance from a group of respondents a single respondent will be a
sample unit.

3.2.5 SAMPLE SIZE

Sample size is the determination of choosing the required number of explanations or replicates
that include the sample. It is an important feature of an experiential study. The sample size of
this survey includes 100 numbers.
3.2.6 SURVEY LOCATION

The location that choose for conducting the survey - India

3.2.7COLLECTION METHOD

The techniques used and designed for collecting the data that helps in analysing the various
factors of the industry. Collection various information regarding the company helps to
understand the particular situation of the company and it is collected through well structured
questionnaire and data are collected from the people who choose the product.

3.2.7ETHICAL ISSUES

Ethical issues are mainly known as the issues that faced by the researcher while conducting the
research. It is one of the most important factors to consider while doing a research. Time factor is
one the problems within the limited time the data to be collected and analysed from different
sources. Always should give attention for the respondent whether he is interested to attend or fill
the survey. The details that collected from different sources should be kept secretly. Good
analyse should be done with a fair decision and the plagiarism is a fear factor because the data
and information collected from different sources can be matched especially from the internet and
other sources.

3.3 QUESTIONNAIRE DESIGN

A reasonable and organized survey must be utilized which incorporates open and close-ended
questions. Positioning on scale questions and so on keeping in mind the end goal to effectively
finish a study. The nearby finished inquiries are viewed as basic on the grounds that it includes
different decision .Several types of questions are used for designing the questionnaire. They are
rating type questions, Ranking scale questions and simple questions like yes or no questions.
4.0 DATA ANALYSIS

4.1 PRIMARY DATA ANALYSIS

For conducting the analysis of data the questionnaires are prepared on the basis of the customer
choice and their opinion regarding the suggestions about the Asian Study center .The opinion
that collected from the clients will help for identifying the solutions and to provide
recommendations based on their opinion.

1. Name ( Optional )

While conducting a survey with the help of the questionnaire name is not considered as an
important factor it is considered as optional.

2. Gender

While provide the gender preference it helps to understand how many male and female candidate
participated for the survey and from this graph it is clear that out of 100 respondent around 69%
of the respondent were the male participant and the rest 31% were the female respondent.

3. Age Group
The question age group in the questionnaire survey will help us to find out the number of
participant of various age groups and their opinions from the above graph it is clear that 64% of
the participant are in the age group of 20-25, 25% are in the age group of 26-30 years ,7% of
them are only in the age group of 31-35years and only 4% of the participant was above the age
group of 36 and above.

4. Qualification

The question that based on qualification will help to identify the people who wishes to go for
higher studies and their qualification for choosing the next step of their career and around 45% of
the participant holding a bachelor degree while compared with the master degree holders and
around 38% of the respondent were holding a diploma of higher secondary while compared to
others.

5. Are you satisfied with the marketing activities of Asian study Centre ?

The above graph shows that around 97% of the customers are satisfied with the marketing
activities provided by Asian Study Centre and out of 100 only 3% are not satisfied with the
marketing activities provided by them.
The above graph shows that around 97% of the customers are satisfied with the marketing
activities provided by Asian Study Centre and out of 100 only 3% are not satisfied with the
marketing activities provided by them.

The above graph shows that around 94% of the customers are satisfied with the services
provided by them and they wishes to get the services provided by Asian Study Centre and out of
100 only 6% are not satisfied with the services provided by them and they won’t like to get
services from them.

The above graph shows that around 98% of the customers are satisfied with the consulting
services provided by Asian Study Centre and they will prefer their friends for choosing the
services of Asian and out of 100 only 2% are not satisfied and they won’t prefer their friends
for choosing the services from Asian study Centre.
The above graph shows that around 47% of the customers choose their dream country as
Australia for the higher studies while compared with Singapore only 24% are interested to
choose Singapore for their higher studies. And there is an equal percentage of customers around
35% are interested to choose Canada as well as Malaysia as the country for choosing for their
higher studies.

The above graph shows that around 80% of the customers are choosing the services provided by
Asian study Centre for their higher studies in abroad countries while 27% of them choose for job
assistance and only 5% chose for relocation from one place to another.

The above graph shows the opinion of customers regarding the marketing activities of Asian
Study Centre 57% of them opinioned that the marketing activities are good only 1% are saying
that the activities are poor while compared with the opinion of average verses good 40% states
that the activities are good and only 2% states that the marketing activities of Asian Study Centre
was Average.
The above graph shows the opinion of customers regarding the satisfaction level of services
provided by Asian Study Centre 54% of them opinioned that the services offered by them are
very good while compared with very poor and while compared with poor 43%states that the
services provided by them are good and 3% states that the services provided by them are
average.

The above graph shows the rating level of customers regarding the operational activities of Asian
Study Centre 52% of them opinioned that the operational activities are Excellent only 1% are
saying that the activities are poor while compared with the opinion of average verses good 43%
states that the operational activities are good and only 0% states that the operational activities of
Asian Study Centre was Average.
The above graph shows the rating level of the quality of services provided to their customers by
Asian Study Centre 52% of them opinioned that the quality of services activities are Excellent
only 1% are saying that the services activities are poor while compared with the opinion of
average verses good 43% states that the quality of service activities are good and only 3% states
that the quality of service activities of Asian Study Centre was Average.

The above graph shows the comparison level of customers regarding the services provided by
Asian Study Centre 47% of them opinioned that the services provided by them are Excellent
only 2% are saying that the activities are poor while compared with the opinion of average verses
good 49% states that the while comparing the services provided by other agencies the services
provided by them are good and only 2% states that the services provided by Asian Study Centre
while compared with other consultancies was Average.
The above graph shows the satisfaction level for the services provided by Asian Study Centre
around 58% are very satisfied with the services provided by them while compared with the
dissatisfied customers and 39% are satisfied while compared with dissatisfied only 1% are
dissatisfied and 3% are neutral in their opinion.

4.2 BUSINESS IMPLICATIONS

Asian Study Centre is known firm and one of the major consultancies that provide solutions for
the students who seek higher studies abroad. They provide services to students both domestically
and international. The business provide by them for the students who wishes to complete their
studies abroad are counseling, coaching of IELTS because it is an unavoidable part of the
students who wishes to complete their studies abroad. They provide best services for their
students compared to their competitors and all most all customers are satisfied and attracted with
the services provided by them. This becomes a positive advantage for them for improving and
developing their growth of business. Customers of Asian Study Centre were highly satisfied with
the service quality and the selection of colleges and universities for the students who approaches
them. The customers are benefited maximum money value for the prices provided by them and
they are having an attractive competitive pricing strategy. They are giving good values for their
employees and they also benefited from the services of Asian Study Centre.

Asian Study Center is a consultancy which has various opportunities with advanced technology
and operations. They are focusing mainly for attracting the customers to their business with most
effective services. The priority customers of Asian Study Center was mainly the students
between t he age group of 18-40. They are providing the most reliable services for their
customers for attracting them for the business. In almost all cases mainly the customers focused
for less price service. So they focus in providing less price service for their customers. They
focus on providing scholarship for the student who looks for abroad studies. They are also
looking for both upper and middle level customers and the forthcoming customers.

Asian study centre’s main revenue streams are from counseling of students, IELTS coaching
from universities and colleges by enrolling the students to the college and universities. IELTS
coaching help them to gain good profit revenue per month and them also revenue from value
added sources like advertisements and other website offers. Asian study Centre is providing a
customer and employee oriented approach and this will help them for their better development of
their business and will help them to known in the market as a good service provider. By this
approach it will help them to improve their performance of business as well as the share market
of the business. They are also planning to develop plans for expanding their business structure in
India compared to their competitors with advanced strategies of business for performing very
well in the industry of services. Customers are well impressed with their performance of business
but they had to concentrate more in providing advanced technological services to their customers
and there by improve the performance of their business in the industry of service.
 I

D
5.0 BUSINESS MODEL
E

5.1 BUSINESS MODEL CANVAS N

T
NEW BUSINESS DRIVER I
ASIAN STUDY CENTER T

Y
PRIORITY SUPERIOR CHANNELS KEY VALUE CHAIN
CUSTOMER VALUE ACTIVITIES BASED
S PROPOSITION Department of RESOURCES
S Sales Marketing To become a
Forthcoming Good market
Customers Quality Services Department of Sales infrastructure leader in the
for customers Documentatio facilities service of
Both Upper n Admission Process
and middle IELTS education
Customers
level Coaching Department of Visa Process consultancy
customers Eligibility Well talented
Placement Payments from Staffs
Customers of Assistance for Courier students and
the age group students services universities Advanced
in between technologies
20-40 Assist them for Tax payment Tie up with college
getting and universities. Internet and
education loans telecommunication
and s
scholarships

KEY
COMPETITIVE RELATIONSHIPS PARTENERSHIPS
STRATEGY
Students Colleges
Minimum cost structure
Employee relations Universities
Mainly customer focused
Customer relations Agencies
Attractive strategy of
price Alumni of students Licenses Government

Cultural activities Department of

immigration

SAP
COST AND COST BUDGET

Office Rent REVENUE STREAMS AND CASHFLOW

In the Student Consulting
Salary

Bill of utilities IELTS coaching

Fees for registration Universities

Documentation Colleges
5.2 BUSINESS MODEL ELEMENTS
Stationeries
PRIORITY CUSTOMERS :
Miscellaneous

Asian Study Center is a consultancy which has various opportunities with advanced technology
and operations. They are focusing mainly for attracting the customers to their business with most
effective services. The priority customers of Asian Study Center was mainly the students
between t he age group of 18-40. They are providing the most reliable services for their
customers for attracting them for the business. In almost all cases mainly the customers focused
for less price service. So they focus in providing less price service for their customers. They
focus on providing scholarship for the student who looks for abroad studies. They are also
looking for both upper and middle level customers and the forthcoming customers.

Customers
Studnts from studnts from
Middile class Upper Class
students from
Lower class

Even though the age group is between 18-40 the most of the applicants are the female customers
compared to the male customers. So they give priority for the customers who in want.

SUPERIOR VALUE PREPOSITIONS

The most important and major target of each and every business is to provide maximum
satisfaction for their customers and thereby ensuring their business stability. Asian study Center
main superior value proposition is to ensure their customers the maximum quality services ,free
IELTS coaching for the students who registered with them and also provides placement
assistance for the students who had choose higher studies through their agency and also provides
full support for them in getting education loans and scholarships from the universities that will
help them for reducing the huge burden of fees.

CHANNELS

A channel is one of the most important ways of attracting the customers and thereby increases
the growth and development of the business .It plays a key role. Asian Study center’s one of the
most important segments is the Documentation department, services of courier for sending the
documents to different universities. The activities of the company are well occupied with
talented team members for increasing the units of business. Another important channel is the
marketing activities through different Medias, universities and other colleges.

KEY ACTIVITIES

In today competitive world competition is very tight for the industry of consultancy services
because people are focused to relocate from one place to another so it is very critical for
conducting a study in depth. For making crucial decisions it is important for conducting a deep
study about the market. The key activities of the business will help them for identifying the risk
and other problems. The key activities of Asian Study Center are Sales, the process of
admissions, processing of visa, payments from students and the universities and they are having
good tie-up with universities and colleges. The two main activities of Asian Study Centre was
enrollment of students and providing IELTS coaching for the students and they provide
marketing activities for introducing their products into the market.
VALUE CHAIN BASED RESOURCE

Customers give attention to an exact product if the company provides them maximum
satisfaction or value for the money provided by them. The main focus of Asian Study Center is
to provide maximum satisfaction for their customers. For this they maintained well structured
facilities of infrastructure. They have a group of customers who always prefer better results from
them. For their better development and growth they had well talented staffs and well advanced
technologies with high internet and telecommunication systems. This all system will help them
to obtain a value chain based resource for the organization.

COMPETITIVE STRATEGY

The main feature of Asian study center as their strategy for competition is the attractive cost
structure for their customers and it is one of the most advantages competitive strategy is their low
cost structure. This company mainly focused mainly their customers for their development of the
business. They had a good competitive strategy of their price and they play a major role in the
control of cost and the distribution. So they became a leader in the business of consultancy
services.

RELATIONSHIPS

The main success of Asian study Center depends on the relationships they maintained with their
customers especially students because students are their main customers. They valued their
relationship with customers, employers and alumni of students and the cultural activities
organized by the universities or colleges. The employers of the company are focused in maintain
the relationship and they achieved maximum satisfaction.

KEY PARTNERSHIPS

Asian Study Center is one of the famous consultancy services in India and they always
maintains the values for keeping partnership with other companies by providing better
benefits .They are having key partnerships with famous colleges and universities both
domestically and internationally and having partnership with other agencies who provide same
services. And for their continuous growth they have key partnership with government agencies
and the department of immigrations.

COST AND COST BUDGET

All companies have expenses same Asian Study Center is also having lots of expenses for
smooth running of their business and they can be expected expenses or other. This has to be
planned in an organized manner .For getting a good growth company has to spend more for
getting the output results. For starting their business they have to rent an office, utility bills and
salary for the staff. Their main cost budgets are the registration fees from the students,
documentation and other miscellaneous .They have to spend rather more their advanced
technological part.

IDENTITY
Asian Study Centre’s main identity is to become a market leader in the industry of education
consultancy services by providing maximum satisfaction and benefits for the customers by
fulfilling the student’s needs and wants for settling abroad.

REVENUE STREAMS & CASHFLOWS

Revenue Streams and cash flows are major source of a business. Asian study centre’s main
revenue streams are from counseling of students, IELTS coaching from universities and colleges
by enrolling the students to the college and universities. IELTS coaching help them to gain good
profit revenue per month and them also revenue from value added sources like advertisements
and other website offers
6.0 BUSINESS PLAN

Business plan plays a major or important role for the success of every business for attaining the
goals that required for their growth success. Business plan is a document that mainly focuses on
the plans like marketing or other activities like financial, or the activities of the operations that
lead to the development of the business whether it is inside or outside. When it comes to the case
of an existing business the plan of the business will shows the direction which is new for
expansion of the opportunities of the business which is new. While coming to the market of India
it is one of the fast and large markets which grows and develop the products or services as
developing country for starting any type of business whether it is new or existing. In case of
consultancy services mainly in case of educational consultancy India is developing and growing
fast because in the mind of customers of India they are motivated with a new trend of studying
abroad that will help them to settle abroad with new opportunities of job and life.

Educational consultancies are having a good market and trend in the market of India. The result
is that it is based on the lifestyle changing of the people. It is holding a good market share in the
market of India and there are huge numbers of educational consultancies which are offering
attractive and quality services for their customers. Asian Study centre is one of the well famous
and know consultancy service for education which helps the students for achieving good
opportunities of higher studies in well reputed colleges or universities and thereby they can settle
abroad in many places like Australia, Canada, Malaysia, Singapore and Dubai. Asian Study
centre is one of the most accepted and well reputed consultancy services for education for the
students of any age in the domestic and global market.

6.1 VISION AND MISSION

Vision

As an educational consultancy services the vision of the Asian Study Centre is to provide
maximum opportunity which helps them in growing the share of the markets with the help of
profit that owned from the business and for attracting more and more customers applying various
advanced strategies and going through their requirements and satisfying them according to that.

Mission
The mission of Asian Study Centre is to provide high and well talented quality services for the
customers in the services of education consultancy for achieving a well brand image for the
reputation of their business. The main mission behind their service is to earn a huge number of
loyal customers and their sincerity and respect.

6.2 OBJECTIVES

 For attaining a good brand reputation among their competitors

 To provide the services to the customers which is best in the industry
 In the consultancy service to become the top leader.
 To provide maximum benefits to customers and employees.

 For ensuring a good service quality after conducting a research of the market.
 To help the customers for choosing the best education career and the best suitable place.

THE MEDIA OF SOCIAL MARKETING STRATEGY

Asian Study Centre is one of the best and top consultancies for educational services and they are
the leader in providing the best and quality services to their customers. They are having around
20 centers for their consultancy services. They are very famous in the industry of consultancy
services and they are having a marketing strategy which is social that can be spread messages
through various ways with a moving forward attitude. While applying this it will for gaining a
profitable market.

THE STRATEGIC MARKETING OF ASIAN STUDY CENTRE

6.3 MARKETING PLAN

The success of the company depends on the plans of the marketing according to the company
organize it strategies and sources. The success story for the company starts with the marketing
plan which is structured in an innovative way. The marketing plan of the company depends on
the way which the success of the company develops. The marketing plan of the company mainly
deals with the three years plan that related with marketing activities and the solutions of the
business. It is a plan that focused mainly on the growth and development of the business for their
future growth. That mainly includes and depends on the present or current situation of the
market. Marketing plan mainly related with the 4p’s of the market. This 4p’s help the
organization for reaching its desired achievements and goals. In today’s present situation of the
market in India the competition becomes more tight and crucial for new or the business that
exists. If Asian study centre applies promotional strategies which is that can be more competitive
in the industry of educational consultancy services. Asian study centre should give more
attention for providing a well and better quality services for the customers by adopting various
remedies and suggestions.

STP PROCESS OF ASIAN STUDY CENTRE

Segmentation, Targeting and Positioning is considered as one of the main process of the
company for developing their growth of the business. It helps the business for achieving a good
market share and able to perform well in the industry of consultancy services.

SEGMENTATION
Asian Study Centre Groups segmented their markets mainly based on the levels of people who
require the higher studies for their educational activities. The main focus group of their business
is mainly students, professionals and settling people abroad. Their business is focused and the
growth of the business depend on the customers who chooses their services mainly for settling
abroad and other study purposes. The choosing of services based or depends on the customer’s
choice and preferences. The segmentation of Taj depends on the purpose of the journey or trip
whether it is for the purpose of business travel or enjoying the vacation. The price structure is not
segmentation of the business. They should segment individual and groups for improving their
business. The market segmentation of the business should help in identifying the following
trends that will help in the growth of the future business. They should focus in the number of
days the customer willing to choose the services for settling abroad and the other facilities the
total price structure of courses depend on the basis of the customers should be reduce while
cancelling the booking.

This 4p’s help the organization for reaching its desired achievements and goals. In today’s
present situation of the market in India the competition becomes more tight and crucial for new
or the business that exists. If Asian study centre applies promotional strategies which is that can
be more competitive in the industry of educational consultancy services. Asian study centre
should give more attention for providing a well and better quality services for the customers by
adopting various remedies and suggestions. Asian Study Centre Groups are one of the leading
consultancies in the manufacturing of service sector. They provide a service which includes the
loyalty and sincerity towards their services for their customers. Their main dealings are with the
universities, colleges and other class peoples. The products that offered by Asian Study Centre
Groups to their customers are especially, higher studies, family settlement and job opportunities
abroad. The products of Asian Study Centre Groups should have the capability of attracting more
and more customers to their business. They had a countless number of competitors and for avoid
the competitive situation of the market they can apply good marketing strategies that helps the
future growth of the business

Travelers for study purpose : The people who travel for their study purpose have various reasons
behind their travel may be attending the meeting, presentation or organizing different programs
or meeting in various locations. So Asian Study Centre should focus these groups by providing
the requirements that related to the facilities of the business. This will help them to achieve a
highest tenure during their business services.

Professionals Group: The group of travelers includes both study purposes and job purpose. So
Asian Study Centre should focus in providing packages that will help to attract more customers
to their educational service of consultancy.

Job Seekers : They are groups which include families and children and they need a safe and
secure place. They can focus these customers for segmenting their markets.

TARGET MARKET
Customers are the target for each business that helps their growth and success of the business.
For capturing the market in the hospitality sector they should focus more by giving attention to
the market by satisfying the needs and wants of the customers. It should be segmented on the
basis of the customer preferences. For targeting the customers they should provide best quality
services to their customers among the industry. They can divide the customers into 3 groups for
targeting them and satisfying their needs. They can target group students which include both
couples and people who enjoy their and had a plan for settling abroad with family. So they
always focus a safe and secure place for their accommodation. So the Asian Study Centre
Groups should target this people by providing special packages and discounts and for business
people they should make tie up with the companies for conducting their conference, meeting or
other functions in their study centre.

POSITIONING

They should target and segment their market considering the needs, wants and requirements of
their customers. They can provide their customers better quality services and offering various
faculties for their customers. They should use some different strategy that should be entirely
different from their competitors for positioning themselves in the market place. If business focus
minds Asian Study Centre Groups can offer special packages especially for families and couples
or the business people who wish to stay and settle abroad. Asian Study Centre Groups can offer
them golf packages or sometimes educational institutions are also interested in conducting
seminars or other programs they can use some promotional strategies for attracting these
customers which help to position themselves as a place for accommodation or other facilities. To
position them in the market they should analyze the current with future environment operations
system, the market current conditions, the customers and the travel trends as well as the current
competitive strategy of their competitors. Asian Study Centre Groups s can achieve the success
through a long term view about their business structure by establishing a good marketing plan
which should be thoroughly reviewed and updated for the coming years.

6.3.4 MARKETING MIX OF ASIAN STUDY CENTRE GROUPS

PRODUCT: Asian Study Centre Groups are one of the leading consultancies in the
manufacturing of service sector. They provide a service which includes the loyalty and sincerity
towards their services for their customers. Their main dealings are with the universities, colleges
and other class peoples. The products that offered by Asian Study Centre Groups to their
customers are especially, higher studies, family settlement and job opportunities abroad. The
products of Asian Study Centre Groups should have the capability of attracting more and more
customers to their business. They had a countless number of competitors and for avoid the
competitive situation of the market they can apply good marketing strategies that helps the future
growth of the business

PLACE: Asian Study Centre Groups have good growth in their industry of hospitality and their
main focus is to achieve a fast growth of their business through internationalization. In India they
had around 12 consultancy services. To attract more customers they can offer the discounts
through \.

PRICE: The pricing strategy of Asian Study Centre Groups comparatively different from their
competitors in the industry of services Indian market. They can use an equal price strategy
structure for their services. This value proposition of the rates will help in making the decisions
of their customers. They can sell their products or services at rates which is comparable.

.PROMOTION: Asian Study Centre Groups can focus in providing good promotional strategies
for their customers which will result in increase of their business and helps in maintain a good
relationship with the customers. They can offer their customers if they are with family special
free services for kids. This will help them to improve their reputation and brand name among the
customers. They can offer special packages for couples as the promotional strategies and for the
students with limited and affordable prices and this will all help them for maintain a good
relationship with the customers and thereby improving the profit growth of their business. They
can provide online booking facility for their customers and can reduce little charges at the time
of cancellation of booking.

6.3.5 GROWTH STRATEGY OF TAJ HOTEL AND GROUPS USING ANSOFF MATRIX

The important and major aim of each and every business is to make a brand image and good
name in the industry by the process of increasing the market share and position of the business.
The competitive situation is very tight and very difficult for every business without advanced
marketing strategies and solutions for the issues occurring in the industry. Taj hotel groups and
resorts have many competitors in the hospitality industry especially in the Indian market. The
main competitors of Asian Study Centre Groups are International academy, meridian and Santa
Maria. Even though they are having good number of competitors they had good image in the
industry of service sector.. They can start their business by expanding to more countries.
ANSOFF MATRIX is a growth strategy for the business which helps them to identify the
strategy they can use for the development of their business and to which area by concentrating
can help in improving the growth rate and the strategies to be used. This strategy of business
will help Asian Study Centre Groups to give more attention for the direction of the business in
which they need to improve their performance and market share.

If they use the strategy of penetration will help them to add more business to their existing
business. A large number of consultancy service groups were added under the brand name of
Asian Study Centre Groups from past long years. Penetration of market is one of the easiest
ways for them because they are well known for their services in the industry of hospitality sector
and this will result in the less risks factor. But still the competition risk will be high because
Indian market is well known for their competitors and their competitive strategies. Competition
is an avoidable factor if good marketing, promotional strategies provided for the customers.
Market development of the company will be risky even though they are well known for their
services and products. The development of services will also be risky for them because for
developing products and services required a good research and development program that will
cost high charges also. They can try the diversification strategy method because they already
diversified their products and services to catering services ,flight services and this will result
them in achieving a good profit and position in the industry and this will be less risky while
compared to other strategies.

6.4ORGANIZATIONAL PLAN

An organizational plan is made mainly focusing for the future success growth and development
of a firm or a company. The organizational plan of the company will help in identifying the
people who worked together for the success and development of a firm. This can be either
sharing the works in a group or individual but altogether will work for contributing a good result
for the organization or achieving a desired goals or objectives for the company. This will also
result in running the smooth process of the company by identifying the good investors and the
operators who works together for the future growth of the company. For achieving a good and
well-structured organizational plan company can focus all levels of departments whether it is
inside or outside the firm. Asian Study Centre Groups focusing to achieve a good market share
and good profit by defeating the competitors by adding advanced marketing strategies. They
should give more attention to all activities that take place inside or outside the organization and
also should include the operational and other activities of the firm.

6.4.1 ORGANIZATIONAL STRUCTURE OF ASIAN STUDY CENTRE GROUPS

The chart that represents the company structure is very important it plays a major responsibility
in the expansion of their industry. The structure of the production helps to maintain good
relationship with the employees. Employees should be considered as the future of the
organization because they play a major role in developing the growth of business strategies and
the growth of the business. The Audit committee of Asian Study Centre Groups includes 3
directors who are independent and they had a good experience in the sector of finance, banking
and accounting. For reviewing the statement of finance and results the committee meets with
board of directors at the end of every quarter year. They had a good tracker for their performance
and had good remuneration policy system based on each criteria.

6.4.2 HUMAN CAPITAL PLAN

Human Resource or Human Capital plan of company should maintain a good balance between
the workers and the company who provide their skills and knowledge for the development of the
company. Asian Study Centre Groups should well understand with HR strategies of the firm.
Since they plays a major role in developing of the future growth of the business. HR department
of an organization should always focus for the benefits of the employees who use the skills and
knowledge for the welfare of the organization. Asian Study Centre Groups should focus in
appointing the right talented people for their HR department and this people should focus the
entire activities that take place inside the organization and they should give more importance for
the benefits of the employees and they should have the capability of going through the problem
of the employees and make sure that they can find solutions for their problems. They are the
people who have creative ideas and solutions that help in the future growth of the business.
Asian Study Centre Groups should consider the well talented Human capital team as their asset
of their business with Innovations and agility. They have the ability of contributing effectively
for the building strategy for the future challenges of the business.

6.4.3 TRAINING AND DEVELOPMENT

Asian Study Centre Groups focused in creating a better value and better services for their
customers who trusted them. The HR policies mainly focus in providing training and
development for the employees in the Asian Study Centre Groups from top to bottom and
focused in maintain a well talented group for their future success of the business. They should
give more attention to the weak people and provide them better training and development that
helps them to perform well in the industry Asian Study Centre Groups having 16 international
branches across the world so they should provide training for the employees for improving their
communication skills and knowledge and this will result in making a good interaction with the
customers whether he is a foreigner or local. They should focus in providing international
training for their employees which will help them to understand about the various countries
culture and other standards and it will benefit for them in improving the business skills and the
success growth of the organization.

6.4.4 .BUSINESS PROCESS ASIAN STUDY CENTRE GROUPS USING

VALUE CHAIN ANALYSIS

The process of value chain is a organized for examining the competitive advantage development
of the company. The value chain activity consists of a series of various activities. They
altogether deliver the total value for the organization. The process of business in Asian Study
Centre Groups can be identified with the help of value chain analysis.Two activities in the chain
analysis that helps company for performing well in the industry. The primary and support
activities of Asian Study Centre Groups helped them for performing very well in the business
front.

Source – M.E.Porter 1980

The technological development of the company focus in providing all facilities for their
customers which is technologically advanced. They are using advanced technology for attracting
their customers to their hotels by providing accommodations with internet facilities. For
marketing and sales of their services they are providing the pick and drop facility for their
customers which is available in all their branches and this will helpful for the customers who
coming for a first visit and will be attractive for their customers. The outbound logistics of the
company mainly depend on the transportation and distribution of the services and products. The
operations of the company depend on the activities which are conducted inside and outside the
for their customers. Human Resource of Asian Study Centre Groups plays an important role in
the development of their growth of their business. They are applying a good marketing strategy
that will be helpful for the company for their better development. They should more focus in
providing all healthy and safety measures for their customers and for motivating them they
should provide attractive benefits and remuneration for their customers.

.6.5 FINANCIAL PLAN

CONSOLIDATED INCOME STATEMET OF ASIAN STUDY CENTRE GROUPS

       
Revenue 2018 2017 2016
       

Service Income 18,075,000.00 17,516,000.00 17,214,000.00

Consultancy Income 15,045,000.00 14,860,000.00 14,512,000.00

Income of selecting
universities 3,585,000.00 3,368,000.00 3,185,000.00

Telephone Income 240,000.00 222,400.00 220,800.00

SPA 3,865,000.00 3,685,500.00 3,458,500.00

Other Income 6,678,000.00 6,587,000.00 6,477,800.00

       

Gross Profit 47,488,000.00 46,238,900.00 45,068,100.00

       
Expenses      
       

Service Income 14,040,000.00 14,360,050.00 14,063,500.00

Consultancy Income 13,365,500.00 13,267,000.00 13,167,400.00

 Income of selecting
universities 2,858,000.00 2,795,000.00 2,659,000.00

Telephone Exp 180,500.00 178,500.00 177,500.00

SPA Exp 2,748,000.00 2,577,000.00 2,468,000.00

Other Exp 6,065,000.00 5,756,600.00 5,548,500.00

Finance Charge 520,000.00 495,000.00 494,800.00

  39,777,000.00 39,429,150.00 38,578,700.00
       

Income before taxation 7,711,000.00 6,809,750.00 6,489,400.00

       

Taxation 771,100.00 680,975.00 648,940.00

Net Profit 6,939,900.00 6,128,775.00 5,840,460.00

       

BALANCE SHEET OF ASIAN STUDY CENTRE GROUPS

       
Asset 2018 2017 2016
Fixed Assets    

Plant and Equipment 3,544,560.00 3,324,650.00 3,121,240.00

Car (Vehicles) 3,588,680.00 3,450,400.00 3,244,560.00

Property 52,540,000.00 50,524,000.00 49,055,000.00

Accumulated Depreciation 354,000.00 332,000.00 312,000.00

Total Fixed Assets 60,027,240.00 57,631,050.00 55,732,800.00

     
Current Assets    
     

Accounts Receivable 51,267,500.00 50,948,650.00 50,522,364.00

Stock (Inventory) 22,148,540.00 22,015,678.00 21,998,650.00

Bank & Cash balance 2,847,350.00 2,749,650.00 2,654,800.00

 Other Short Term Assets 1,245,000.00 1,165,000.00 1,085,000.00

  77,508,390.00 76,878,978.00 76,260,814.00

Total Assets 137,535,630.00 134,510,028.00 131,993,614.00

Liabilities    
Current Liabilities    
Accounts Payables 47,965,000.00 47,654,200.00 46,865,800.00

Other Payables 6,012,560.00 5,548,750.00 5,345,660.00

Short term Liabilities 8,654,000.00 8,546,000.00 8,495,000.00

Total Current Liabilities 62,631,560.00 61,748,950.00 60,706,460.00

     

Long Term Liabilities 69,048,560.00 68,235,867.00 67,165,400.00

Hire Purchase Payables 2,999,965.00 2,856,000.00 3,201,879.00

Return Earnings 2,595,950.00 1,517,465.00 836,250.00

Tax 259,595.00 151,746.00 83,625.00

Total Liabilities 137,535,630.00 134,510,028.00 131,993,614.00

The on top of financial statement of Asian study Centre groups helps to stumble on their position
in the market for the years coming. There are huge choices of the decision that related to the
Asian study Centre groups. This will help them to decide about the future plans and growth of
the company. This will reflect in the report of company’s position of finance of long and short
terms. The three years of shows that they are having enough funds for the future development
and growth for the coming years. They are strong enough for the market of hospitality to have a
great competition with their competitors. The visitors of the Asian study Centre groups are
increasing day by day because of their services for the customers and a good reputation in the
market of India. The turnover and sales of the company expected to grow high for the
forthcoming years. The Asian study Centre groups have the ability for preserve a high-quality
connection with their clients and it reflected of capital structure in company and capability of
maintain their business growth.
The GP and profit that related to will help them for leading a growth which reflects in the income
statement of the Asian study Centre groups’ .They also have the ability of producer turn for their
consultancy services of education but they should have a control over their expenses or operating
profit.

6.6 IMPLEMENTATION AND GANTT CHART

SPECIFICATIONS 2016 2017 2018

QUARTERLY Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
INDUSTRY
ANALYSIS
RESEARCH ON
CONSUMERS’
MARKET
TARGET MARKET
AND CUSTOMERS

COMPETITIVE
STRATEGY

DEVELOPMENT
OF
FRESHMARKETIN
G APPROACH
VALUE
CHAINFUNCTIONI
NG
DEVELOPMENT
OF PROMOTION
STRATEGY
INDUSTRY
PREPARATION
AND MARKETING
PLAN

6.7 CRITICAL SUCCESS FACTORS

Location: The location of the Education service sector where it is situated is considered as one of
the critical success factors. Location plays an important role in attracting the customers for
choosing their higher studies where they decided to stay and achieve their growth and success.
The changes in the company still give importance for the location. The consultancy service
chosen by a customer mainly focused on the location and the site view of the place. The location
where Asian Study Centre is located is in a very attractive place where the customers can view
the sight at first view and easy for reaching the place and it is located in the centre point..

Universal Outlook: The international outlook of the company is also considered as one of critical
success factors. Small or locally owned consultancy services of education should have the
capability of competing with an international basis will lead them to success growth. Asian
Study centre groups have the universal outlooks which lead them to success growth of their
business. Students.or professionals always gave the preference of choosing the second time from
any side of the world. It shows their capability of attracting customers to their business.

Quality Management: Quality management of an organization is very much complicated and that
goes beyond the services that offered to the customers which include the factors like satisfaction
and involvement of the employees. Asian Study Centre group has a good quality management
system that helps them to grow their business successfully and it is one of their main critical
success factors.

Flexibility: Flexibility is considered as one of the critical success factor for the industry of
hospitality sector. The customers have various expectations about their accommodation facility
so they should focus for making the decisions regarding the accommodations of the customers
when needed. So the Asian study centre should focus in providing the solutions for the customers
for achieving their loyalty by arranging the accommodations facilities abroad while choosing the
universities for their higher studies.. As a education consultancy Asian Study centre has the
capability of arranging accommodations facilities that brings flexible with their customers.

6.8 RISKS MITIGATION/CONTINGENCY PLAN

 Risk related to new advanced technologies for choosing the higher studies: This risk can
be avoided for choosing advanced studies in abroad can be avoided by providing
advanced technological facilities to the students who wishes to choose their career
 abroad. They can provide online registration facilities for the students who wish to
choose their career abroad.
 The risks that related with financial backgrounds: Risks related with financial problems
may occur while they had a plan of expanding their business related activities to new
locations or introducing new methods of marketing activities for attracting customers.
This kind of risk can be avoided by finding proper sources of funds or properly invest
some sort of money for starting new business or venture.
 The risk that related with Competitive market: If it is a business while introducing to the
market it has to tight competition because in the present situation the market is becoming
very competitive with advanced technologies and plans. To become competitive Asian
study centre should have the capability of competing with their competitors. There lots of
educational consultancy in the market who hire students for choosing their higher studies
abroad so they have more concentrates over their customers and competitors for
achieving a market share. They should done a good market research for finding their
competitors strategies and plans.
 Risks that associated with management of services for the customers: This risk is the risk
which related to the services activities provided to the customers. Because the success of
the business mainly based on the customers satisfaction. This risk can be taken into
consideration or can be avoided by understanding the needs of the customers and satisfy
them based on their satisfaction,
 Risks that related with customer service management: The success of business depends
on the satisfaction of the customers. This type of risk can be avoided by providing good
satisfaction for their customers by focusing to make good interaction with them. They
should more on satisfying the needs and wants of the customers by providing good
accommodations facility. This will result in increasing the excellent services for the
customers and can gain a good reputation and brand image in the hospitality industry.
 I confirm that I have read and understand the information sheet for the above
study. I have had the opportunity to consider the information, ask questions
and have had these answered satisfactorily.

I understand that my participation is voluntary and that I am free to withdraw at

any time, without giving any reason.

I agree to take part in the above study.

Dear Respondent,

I am a Student of Cardiff Metropolitan University, UK. As a part of my course. I am doing my

research on the topic “Business Development Plan to improve the business performance of
ASIAN ACADEMIC EDUCATIONAL CONSULTANCY SERVICES in India”. For the
relevant data collection and the study a questionnaire survey is being carried out. I request all of
your response and wishes to my research studies through your genuine opinion all questions are
mandatory.

Thank you

QUESTIONNAIRE

Name (Optional)

Gender : Male Female

Age group : 20 - 25 Years 26 – 30 Years

31– 35 Years 36 Years and above

Qualification : Higher Secondary/Diploma

Bachelors Degree

Masters Degree

Others

Are you satisfied with the marketing activities of Asian Academic Consultancy Services?

Yes No

Are you satisfied with the services provided by Asian Academic Consultancy Services?

Yes No

Would you like to get the services again from Asian Academic Consultancy Services?

Yes No

Would you prefer your friends for choosing to go abroad for higher studies Asian
Academic Consultancy Services?
 Yes No

Which country you will choose for your higher studies with the help of Asian Academic
Consultancy Services?

Australia Canada Malaysia

What is the reason for choosing the services of Asian Academic Consultancy Services?

Higher studies Job Assistance Relocation

What is opinion about the marketing activities of Asian Academic Consultancy Services?

Very Good Good Average Poor Very Poor

Are you satisfied with the service offered for higher studies?

Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied

How would you rate the level of operational activities of Asian Academic Consultancy
Services?

Excellent Good Average Poor Very Poor

How you rate the quality of services Asian Academic Consultancy Services ?

Excellent Good Average Poor Very Poor

How do you compare the services of Asian Academic Consultancy Services with others?

Excellent Good Average Poor Very Poor

Asian Study Centre