8/15/19

CHALLENGE FUNNELS
The Ultimate Customer/Tribe
Generating Machine

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© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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© 2019. Fast Forward Marketing LLC. All Rights Reserved.

My Super Power…
Tribe Building

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

RESULTS ARE NOT TYPICAL…

I’ll walk you through the strategies that have helped our
clients create EPIC Challenge Funnels. Our results are
certainly not typical & the average person who attends
trainings like this won’t take action on what they learn
and therefore get no results

You’ll need to work to create results.

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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Pre-Challenge Webinar Stats

●  18% Show Up Rate :-(
●  4% Close Rate on $997 Offer (vs. 25-35% close at Live Events)

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

Challenge Webinar Stats

●  2/3 of Challengers Register for the Webinar
●  50%+ Show Up Rate J
●  20-25% Webinar Close Rate on $997 Offer
●  Double the total purchases on the replay

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

Fast Challenge Funnel Facts

●  1st Challenge 82% of people who completed Challenge
Assignments purchased $997
●  Over $105,000 in revenue on our FIRST Challenge!
●  Average of 10% of all of our $47 Challengers Buy Our $997
Offer
●  60% of our audience at our Annual Live Event and
attendees at our Post-Event Webinar were our $997
clients- leading to $400K+ in High Ticket Sales….

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•  Sales Page Conversion: 4.7% (cold)

•  Average Cost to Acquire: $65-$68
•  Average Cart Value: $68
•  Order Bump Conversion: 30%
•  LTV of Challenger $400+

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

PLUS…
All of these people are super pumped
for our annual Unstoppable Influence Summit

For $13k+ Year Long Program

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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© 2019. Fast Forward Marketing LLC. All Rights Reserved.

Challenge Stats

$118,000 in
Ad Spend
© 2019. Fast Forward Marketing LLC. All Rights Reserved.

Case Study: Heather

•  Niche: Personal Development Coaching/Direct Sales
•  Challenge Topic: Learn To Set Goals
•  Time: 14-Days
•  Price: $47
•  Offer at End of the Challenge : $997

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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Challenge Stats
•  $36K in Ad Spend
•  $113K in Front-End Revenue ($77K in profit)
•  $42K in Sales At The End of The Challenge
•  $155K Total Revenue (Approximately $120K in PROFIT!)
•  One Year Stats: 12% of all challengers buy $997 Offer
•  Lifetime Value of a Challenger: $180 (w/o HT back-end)

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

The Hazlett Challenge Funnel

Is Best For…

Those who want to grow a TRIBE of

Loyal Followers who want EVERYTHING you
have to offer because you provide
A REAL TRANSFORMATION!

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How?!?

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TIMING
14 to 30 Days

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Pricing

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Challenge Topic

Keep It SIMPLE.

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© 2019. Fast Forward Marketing LLC. All Rights Reserved.

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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What’s The ONE Thing

They Will Accomplish?

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Components
ü Daily Training (Live vs. Pre-Recorded)
ü Assignments
ü Workbook
ü Recordings
ü Facebook Group
ü Members Area (Lifetime Access or Not?)
© 2019. Fast Forward Marketing LLC. All Rights Reserved.

How We Got HUNDREDS of

FREE Customers

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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Refer 3, Get Yours Free!

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Perfect Place For

Perfect Webinar With
50%+ Show Up Rate!

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Prizes
Seed Your Offer & Value

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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Tribe Building Components

ü Facebook Community
ü Introduce Themselves (on video)
ü Don’t Be Afraid to be VULNERABLE
ü Manifesto on Day 1 or Day 2
ü Public Declaration on Day 1 or Day 2
ü Completion Gift
ü SWAG!!!

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

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© 2019. Fast Forward Marketing LLC. All Rights Reserved.

CHALLENGE them.
like really…

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Assignments

Completion typically correlates to # of
$997 Sales!



To Encourage: Backstage Pass

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Demonstrate Your
Super Powers with
Ask Me Anything!

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

Completion Gift

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

Alumni Deals
(a/k/a The Invisible Continuity Funnel)

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Highest Results

ENGAGE with the group
(you or assistant)

© 2019. Fast Forward Marketing LLC. All Rights Reserved.

How Often Should You Run

Your Challenge?

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