(2½ Hours) [Total Marks: 75

N. B.: (1) All questions are compulsory.

(2) Make suitable assumptions wherever necessary and state the assumptions made.
(3) Answers to the same question must be written together.
(4) Numbers to the right indicate marks.
(5) Draw neat labeled diagrams wherever necessary.
(6) Use of Non-programmable calculators is allowed.
Text book referred- Business Communication- Meenakshi Raman, Prakash Singh
1. Attempt any three of the following: 15
a. Explain the importance of completeness and correctness in effective communication.
Ans: Explanation of completeness with example-2.5 marks
Explanation of correctness with example-2.5 marks

b. What are the different roles of a Manager? Explain

Ans: Roles of a Manager are divided into Interpersonal, Informational and Decisional.
(Listing 1 mark)
Diagram -1 mark. Explanation-3 marks (Refer page 10,11)

c. What are the different forms of non-verbal communication? Explain with examples.
Ans: Explanation of Conscious and Subconscious non-verbal communication- 2 mark each.
Examples 1 mark. (Refer page 52)

d. Explain different types of spontaneous gestures.

Ans: Diagram or listing of different types of spontaneous gestures (1 mark)
Iconic, Metamorphic, Deictic and Beat gestures explanation 1 mark each
gesture.(page 64)

e. Discuss the cross-cultural communication strategies.

Ans: Any five strategies discussed 1 mark each.(page no 98,99)

f. What are the different criteria for selection of appropriate technology for business
communication? Explain.
Ans: Different criteria for selection of appropriate technology for business communication
are Purpose, Audience, Nature, Time, Cost and Presentation needs.(page 124, 125)

2. Attempt any three of the following: 15

a. Discuss the factors to be considered at the planning stage of business writing.
Ans: Prewriting is the planning stage in business writing.
The factors to be considered at the planning stage of business writing
Determine your purpose, know your readers, search and collect data for your message,
and organize and prepare an outline (Explanation) (page 139,140)

b. You are applying for admission to a management college. You are required to write a
composition of about 300 words stating your objective in seeking the admission. Draft
your objective.
Ans Subjective question .(Objective should be crisp and clear)

c. What is audience analysis? Why is it critical? How can it be effectively used by an

organization while issuing instructions?
Ans Audience analysis -1 mark
Lack of audience analysis and adaptation –root cause of problems found in
documents.Therefore,critical- 1 mark. Effectiveness- 3 marks (page 186,187)
d. What is listening? What are its different types? Explain.
Ans Defintion – 1 mark
Two types – 1 mark. Explanation of each- 1.5 marks each (page 262,263)

e. “Language plays an important part in ineffective presentation”. Agree or disagree?

Justify your view.
Ans Agree- Justification –Subjective answer.

f Explain the different non –verbal aspects in an interview.

Ans Non-verbal aspects- Eye contact, Facial expressions, Posture, Gestures, Space-1 mark
each (page 363,364)

3. Attempt any three of the following: 15

a. What is a conference? How it is planned and conducted? Explain.
Ans A conference is a gathering of a particular set of individuals invited to consult with,
discuss and/or present information on a particular topic ----information exchange(1
mark)
Planning and Conducting- Date,time, Attendees, Conference content, Venue/Facilties
( 2 mark each) (page 393,394)

b. List and explain different formats of group discussion.

Ans Listing and explanation of group discussion formats- Structured, Unstructured and
Specialized. (5 marks) (page 415)

c. What is briefing? What are its different types? Explain each in brief.
Ans Definition -1 mark . 3 Types(formats)-1 mark Explanation of each format- 1 mark
each.(page 440,441)

d. Discuss the preparatory steps involved in team presentations.

Ans (Refer page 423,424)

e. Explain direct and indirect selling.

Ans (Refer page 460-464) Brief explanation of direct and indirect selling .

f. Discuss the human resource communication in Indian Industries.

Ans (Refer page no 471,472)

4. Attempt any three of the following: 15

a State and explain the different traits to be embedded into the corporate communication
strategy.
Ans Different traits include:- Macro-level orientation, Goal setting, Anticipating other’s
reactions, Serving as a basis for action, Links to organizational goals, Legimitizing
some issues/de-legimitizing others, Shaping memory, Making sense out of the
confusing and ambiguous, Providing point of identity, Evolving. (page 500)

b Explain intercultural negotiation with an example.What are the five inter-cultural

negotiation skills?
Ans Intercultural negotiation -1 mark . Skills – 4 marks ( page 539,540,541)

c What are the basic principles of ethical communication followed by corporate houses?
Ans Any 5 principles -5 marks(page 551)

d Discuss the AIDA model for advertising.

Ans Acronym for Attention, Interest, Desire and Action (1 mark)
Explanation 1 mark each (4 marks) (page 519,520)
e How are effective paragraphs developed? Explain.
Ans Topic sentence, Unity, Coherence and adequate development. (page 597)

f What are the different referencing styles? Explain with examples.

Ans Modern Language Association, American Psychological Association and Chicago
Manual style ( Refer pg no 612,613)

5. Attempt any three of the following:(Refer vcskills pdf) 15

a. How is brainstorming done while planning the presentation? Explain.
b. What are the steps to be carried out during the ‘Plan’ stage of the presentation?
Explain.
c. Explain the ‘Execute’ stage of presentation.
d. What are the different types of graphics used in presentation? Explain.
e. What should be done to make a presentation impressive? Explain
f. Why should there be practice before presentation? Discuss.

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