AMANPREET KAUR

202203816

Phillip Hawkins

SOCIAL MEDIA ASSIGNMENT

DUE DATE: 04/07/2023
Campaign for organic maple syrup From July 1 to September 30, the promotion
will last three months.
Key Message:
 Fresh & Natural: Enjoy the genuine flavour of organic Canadian maple syrup.
 Effective cultivation: Promoting environmentally friendly agricultural methods.
 Finest Quality: Indulge in maple syrup that has been lovingly produced and is organic
and harvested directly from maple trees.
Promotional Plan for the Campaign:
On the following social media networks, the campaign will be advertised:

a. Instagram: A large number of people use Instagram, including foodies and people who care
about their health.
b. Facebook: Facebook has a large user base with users of all ages and allows for customised
advertising.

Target Audience:
1. Age Group: Adults between the ages of 25 and 45 are the
campaign's main target audience since they are more likely to
be health-conscious and interested in organic food items.

2. Values and Preferences: Individuals that value healthy living,

the environment, sustainability, and eco-friendly goods.

3. Regional Focus: Because Ontario and Quebec have greater

levels of maple syrup consumption, the campaign will first
concentrate on Canadian consumers there. It can later spread
to other parts of North America.

Budget Allocation:
1. For sponsored Instagram posts, stories, and influencer collaborations, there is a $1,000 cap.

2. Facebook: $1,500 for specialized marketing initiatives.

Content Calendar: JULY: -

Week 1: Campaign introduction, extolling the virtues of organic maple syrup, and interacting with fans.

Week 2: Disclose sweets, waffles, and pancake recipes that include organic maple syrup.

Week 3: Work with a nearby influencer to promote the adaptability of organic maple syrup in various
dishes.

Week 4: Hold a drawing or contest to give away a gift basket of maple syrup to followers.
AUGUST: -

Week 1: Disseminate feedback from customers on the flavour and quality of the organic maple syrup.

Week 2: Draw attention to the environmentally friendly and sustainable production methods used to
create the syrup.

Week 3: Work with a fitness influencer to promote the use of organic maple syrup as a natural
sweetener in wholesome dishes.

Week 4: Launch a momentary discount or promotion for the items made with organic maple syrup.

SEPTEMBER: -
Week 1: Highlight the commitment to excellence
via behind-the-scenes footage of the maple syrup
production process.

Week 2: Discuss ways to include organic maple

syrup in regular meals and snacks.

Week 3: Work with a lifestyle influencer to

present how using organic maple syrup may
improve brunch and breakfast offerings.

Week 4: Last week of the campaign, remind

followers of current specials and urge them to
stock up on organic maple syrup.

REFERENCES: -
1. Canadian Organic Maple Syrup Producers Association. (n.d.). Retrieved
from https://www.maplefromcanada.ca/
2. Alston, R. (2022). Sustainable Agriculture: An Introduction. Oxford
University Press.
3. Bittman, M. (2014). Maple syrup's real cost. The New York Times. Retrieved
from https://www.nytimes.com/2014/03/16/opinion/sunday/maple-
syrups-real-cost.html