Professional Documents
Culture Documents
Main idea: How successful leaders inspire their supporters to follow their beliefs; supported by:
1, Focus on beliefs: talking about what you believe will attract those who share the same beliefs.
Ex: Thousands of people turning up for what Martin Luther King Jr. and they believe in.
Ex: Apple communicates its belief in thinking differently and challenging the way things are
normally done.
3, Not all leaders inspire: establishing a real connection between those who lead and followers will
mark the difference between leaders and those who lead.
Main idea: The survival of the air plants called epiphytes; supported by:
Main idea: Sometimes, common problems can be solved inexpensively; supported by:
1. Liquid lenses:
Developing countries don’t have enough eye doctors.
Solution: lenses filled with a liquid that can be adjusted, enabling people to see
better.
2. Fuel briquettes:
Smoke from indoor cooking kills more than 2 million children each year.
Solution: a low-cost device that compresses farm waste into fuel briquettes.
3. Disaster shelters:
Over 31 million people worldwide lose their homes every year due to natural
disasters.
Solution: Reaction Exo – small, portable, one room houses made from a strong
plastic.
1. Improving social skills: the more frequently most teen played, the more socially successful
and less lonely they felt.
2. Improving thinking skills: players have more neurons in the parts of the brain responsible
for memory and planning.
3. Better problem solvers:
Urgent optimism
Community builders
Blissful productivity
Epic meaning
Main idea: Why some students do not perform well at school and how to fix it; supported by: