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  • GroupCritiqueSheet 20concepts Session6

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    This document is a group critique sheet for evaluating 20 advertising design concepts. For each concept, students rate strength and creativity on a scale of 1-10, indicate if the concept is campaignable, and check off any issues from a list. The issues include things like not relating to the brief, missing a headline or image. Students also circle the top 3 favorites and provide any extra comments.

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    This document is a group critique sheet for evaluating 20 advertising design concepts. For each concept, students rate strength and creativity on a scale of 1-10, indicate if the concept is campaignable, and check off any issues from a list. The issues include things like not relating to the brief, missing a headline or image. Students also circle the top 3 favorites and provide any extra comments.

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    6 views1 page

    GroupCritiqueSheet 20concepts Session6

    Uploaded by

    ArchVFX
    This document is a group critique sheet for evaluating 20 advertising design concepts. For each concept, students rate strength and creativity on a scale of 1-10, indicate if the concept is campaignable, and check off any issues from a list. The issues include things like not relating to the brief, missing a headline or image. Students also circle the top 3 favorites and provide any extra comments.

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    GRDE1027 ADVERTISING DESIGN 1 GROUP CRITIQUE SHEET - 20 CONCEPTS

    STUDENT NAME (STUDENT WHO IS BEING DATE:


    EVALUATED):

    NAMES OF STUDENTS EVALUATING WORK:

    [Complete as a group] For each concept, rate how strong and creative it is, indicate if the concept is ‘campaignable’,
    then go through the list of issues, ticking any statements that apply. Add any further comments you have under ‘Extra
    notes’. Circle the group’s top 3 favourites.

    CONCEPT 1 CONCEPT 2 CONCEPT 3 CONCEPT 4 CONCEPT 5


    STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10
    CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10
    CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO
    ISSUES: ISSUES: ISSUES: ISSUES: ISSUES:
    … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the
    brief/SMP brief/SMP brief/SMP brief/SMP brief/SMP
    … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the
    concept is typographic) concept is typographic) concept is typographic) concept is typographic) concept is typographic)
    … No image (unless the … No image (unless the … No image (unless the … No image (unless the … No image (unless the
    concept can function concept can function concept can function concept can function concept can function
    without a headline) without a headline) without a headline) without a headline) without a headline)
    … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised
    EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES:

    CONCEPT 6 CONCEPT 7 CONCEPT 8 CONCEPT 9 CONCEPT 10


    STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10
    CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10
    CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO
    ISSUES: ISSUES: ISSUES: ISSUES: ISSUES:
    … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the
    brief/SMP brief/SMP brief/SMP brief/SMP brief/SMP
    … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the
    concept is typographic) concept is typographic) concept is typographic) concept is typographic) concept is typographic)
    … No image (unless the … No image (unless the … No image (unless the … No image (unless the … No image (unless the
    concept can function concept can function concept can function concept can function concept can function
    without a headline) without a headline) without a headline) without a headline) without a headline)
    … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised
    EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES:

    CONCEPT 11 CONCEPT 12 CONCEPT 13 CONCEPT 14 CONCEPT 15


    STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10
    CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10
    CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO
    ISSUES: ISSUES: ISSUES: ISSUES: ISSUES:
    … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the
    brief/SMP brief/SMP brief/SMP brief/SMP brief/SMP
    … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the
    concept is typographic) concept is typographic) concept is typographic) concept is typographic) concept is typographic)
    … No image (unless the … No image (unless the … No image (unless the … No image (unless the … No image (unless the
    concept can function concept can function concept can function concept can function concept can function
    without a headline) without a headline) without a headline) without a headline) without a headline)
    … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised
    EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES:

    CONCEPT 16 CONCEPT 17 CONCEPT 18 CONCEPT 19 CONCEPT 20


    STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10 STRENGTH: /10
    CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10 CREATIVITY: /10
    CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO CAMPAIGNABLE? YES/NO
    ISSUES: ISSUES: ISSUES: ISSUES: ISSUES:
    … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the … Does not relate to the
    brief/SMP brief/SMP brief/SMP brief/SMP brief/SMP
    … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the … No headline (unless the
    concept is typographic) concept is typographic) concept is typographic) concept is typographic) concept is typographic)
    … No image (unless the … No image (unless the … No image (unless the … No image (unless the … No image (unless the
    concept can function concept can function concept can function concept can function concept can function
    without a headline) without a headline) without a headline) without a headline) without a headline)
    … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised … Poorly visualised
    EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES: EXTRA NOTES:

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