MARKETING INITIATIVES

2023

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 KEY OBJECTIVE

STRENGTHEN MALAYSIA’S ROLE AS

THE LYNCHPIN
FOR TALENTS & KNOWLEDGE

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01 02 03
BRING IN QUALITY INCREASE GLOBAL BRING IN GLOBAL
INTERNATIONAL ENGAGEMENT TALENTS
STUDENTS

UMBRELLA ACTION PLANS

High-Impact International Edu- Engagement with Increase Postgraduate
Fairs and Conference Industries/Agencies Students

Engagement with Engagement with

Target Top Schools Scholarship Providers Alumni

Partnership with Private

Student Leaders Mobility Programmes Sectors/Industries
Solo Tours - Study in Malaysia
Education Fair School & Teacher Associations

SYNERGY WITH INTER AGENCIES

BEM/EMLN BHA MQA MATRADE
COLLABORATION
 01. BRING IN QUALITY INTERNATIONAL STUDENTS
High-Impact International Edu- Target Top Schools Student Leaders
Fairs and Conferences

❑ Identify the top national schools that Two Pronged Approach:

❑ WE will lead under one umbrella and
send students abroad in selected key 1) Leveraging international student
under one pavilion at the event and brand
countries. associations in Malaysia such as Persatuan
Malaysia as a knowledge and talent hub.
Pelajar Indonesia, Brunei, Pakistan,
Bangladesh
❑ We will engage and do a bigger scale
2) Engage with Malaysian students abroad
programmes, inviting school
as our mini ambassadors to share about
principles, counsellors and teachers
❑ EAIE Conference in Rotterdam on the uniqueness of Malaysia and our widely-
to attend our events in selected key
September recognised programmes
countries

❑ This year, we are going organise a

FAM trip with the educators to visit
Malaysia and all institutions.
 02. INCREASE GLOBAL ENGAGEMENT
Engagement with
Industries/Agencies
❑ Lead U2U collaboration on
joint seminars
❑ organise industry visits to
foreign universities and
education agencies to foster
collaboration with Malaysian
institutions.
To work closely with EM offices
globally and BHA
Engagement with Mobility Programmes
Scholarship Providers
❑ To develop targeted marketing
❑ Engage and cooperate with
initiatives and promote exciting
foreign scholarship providers to
mobility and edu-tourism
expand more scholarship
programmes available in
opportunities for all Malaysian
Malaysia to selected mobility
institutions.
countries.
❑ Raise awareness of our strength
❑ Active promotion across all EMGS
such as widely-recognised
digital platforms, targeted to
programmes, strategic location,
specific audience, by interest and
multicultural society
by country.
These strategies aim to attract
students and educational tourists by
showcasing the unique educational
experiences in Malaysia.
 03. BRINGING GLOBAL TALENT
Increase postgraduate Students
❑ Organise postgraduate-focused events and
seminars in collaboration with local
associations such as MDPS (Majlis Dekan
Pengajian Siswazah)
❑ Increase visibility and awareness of the
Malaysian universities’ strength by focusing
on research excellence, faculty expertise,
and success stories.
❑ Establish collaborations with foreign
universities to enhance the credibility of the
Malaysian universities .
Engagement with
Alumni
STUDY IN MALAYSIA GLOBAL ALUMNI
❑ To continue the platform for alumni around the
world to connect and develop connection.
FB Page: Study in Malaysia Global Alumni (Like and
Follow ☺)
❑ To continue track and engage with alumni
currently working in Malaysia and to share their
experience of studying and living in Malaysia at
key events / social media content.
TACTICAL APPROACH BY REGION: ASEAN
01. BRING IN QUALITY 03. BRINGING GLOBAL
02. INCREASE GLOBAL ENGAGEMENT
INTERNATIONAL STUDENTS TALENT

Engagement Engagement
High-Impact Int. School & Increase Postgraduate Engagement with
Target Top Student Solo with with Mobility
Edu-Fairs & Teacher Students Alumni
Schools Leaders Tours Industries/ Scholarship Programmes
Conference Associations
Agencies Providers

INDONESIA

VIETNAM

BRUNEI

THAILAND

ASEAN STRATEGY SUMMARY

❑ HEAVY FOCUS ON INDONESIA
❑ CREATE AWARENESS IN VIETNAM
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❑ SUSTAIN EXPOSURE IN BRUNEI AND EXPLORE THAILAND
TACTICAL APPROACH BY REGION: CENTRAL ASIA
01. BRING IN QUALITY 03. BRINGING GLOBAL
02. INCREASE GLOBAL ENGAGEMENT
INTERNATIONAL STUDENTS TALENT

Engagement Engagement
High-Impact Int. School & Increase Postgraduate Engagement with
Target Top Digital with with Mobility
Edu-Fairs & Teacher
Schools Marketing Industries/ Scholarship Programmes Students Alumni
Conference Associations
Agencies Providers

KAZAKHSTAN

UZBEKISTAN

CENTRAL ASIA STRATEGY SUMMARY

❑ COMPREHENSIVE APPROACH TO SUSTAIN EXPOSURE ACROSS 2 MOST
IMPORTANT COUNTRIES WITHIN THE REGION
❑ DIGITAL MARKETING FOCUSED 9
TACTICAL APPROACH BY REGION: JAPAN & KOREA
01. BRING IN QUALITY 03. BRINGING GLOBAL
02. INCREASE GLOBAL ENGAGEMENT
INTERNATIONAL STUDENTS TALENT

Engagement Partnership with

High-Impact Int. Engagement School & Engagement with
Target Top Digital with Mobility Private
Edu-Fairs & with Industries/ Teacher Alumni
Schools Marketing Scholarship Programmes Sectors/Industries
Conference Agencies Associations
Providers

JAPAN

KOREA

JAPAN & KOREA STRATEGY SUMMARY

❑ INTERNATIONAL FAIRS FOCUSED TO STRENGTHEN COUNTRY’S BRANDING,
PROMOTE MOBILITY AND ENGAGE MORE WITH ALUMNI 10
TACTICAL APPROACH BY REGION: SOUTH ASIA
01. BRING IN QUALITY 02. INCREASE GLOBAL
03. BRINGING GLOBAL TALENT
INTERNATIONAL STUDENTS ENGAGEMENT

Engagement
High-Impact Int. Engagement School & Increase Engagement Partnership with
Target Top Student Solo with Mobility
Edu-Fairs & with Industries/ Teacher Postgraduate with Private
Schools Leaders Tours Scholarship Programmes
Conference Agencies Associations Students Alumni Sectors/Industries
Providers

PAKISTAN

INDIA

BANGLADESH

SRI LANKA

SOUTH ASIA STRATEGY SUMMARY

❑ SOLO EVENT DRIVEN
❑ ENGAGE WITH SCHOOLS & TEACHER ASSOCIATIONS
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❑ MORE EMPHASIZE ON ALUMNI & FOSTERING U2U COLLABORATIONS
 TACTICAL APPROACH BY REGION: AFRICA MARKET
01. BRING IN QUALITY 03. BRINGING GLOBAL TALENT
02. INCREASE GLOBAL ENGAGEMENT
INTERNATIONAL STUDENTS

Engagement Engagement
School & Increase Engagement Partnership with
with with Mobility
Solo Tours Target Top Schools Teacher Postgraduate with Private
Industries/ Scholarship Programmes
Associations Students Alumni Sectors/Industries
Agencies Providers

KENYA

ZAMBIA

TANZANIA

AFRICA STRATEGY SUMMARY

❑ SOLO EVENTS DRIVEN, MORE ENGAGEMENT WITH ALUMNI AND FOSTER U2U
COLLABORATION BETWEEN MALAYSIAN INSTITUTIONS AND LOCAL INSTITUTIONS
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 TACTICAL APPROACH BY REGION: MENA
01. BRING IN QUALITY 02. INCREASE GLOBAL
03. BRINGING GLOBAL TALENT
INTERNATIONAL STUDENTS ENGAGEMENT

Engagement
High-Impact Int. Engagement School & Increase Engagement Partnership with
Target Top Student Solo with Mobility
Edu-Fairs & with Industries/ Teacher Postgraduate with Private
Schools Leaders Tours Scholarship Programmes
Conference Agencies Associations Students Alumni Sectors/Industries
Providers

SAUDI ARABIA

EGYPT

IRAQ

JORDAN

MENA STRATEGY SUMMARY

❑ INTERNATIONAL FAIRS FOCUSED
❑ TARGET SCHOOLS & TEACHER ASSOCIATIONS,
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❑ HEAVY EMPHASIZE ON POSTGRADUATE, ALUMNI AND U2U COLLABORATIONS
360 MARKETING EVENT PROMOTION
Work Closely with Embassies & Media Coverage &
Government Agencies Write-ups
Extend the local awareness through working with Leveraging on international and local press to
Embassies, EMLN, Tourism Malaysia and others cover pre and post event across their news
platforms

In-Market Advertising
Promote Owned Digital Digital or conventional advertising via
Platforms relevant local channels based on market
insights. We are promoting the events and
Across all EMGS platform Website, Social
also awareness SIM in their native
Media Pages including Email Marketing
language

MARKETING
MARKETING Niche Groups (Special Group)
Social Media & Digital EVENT
EVENT
Advertising Promoting to specific segments or grouping such
as Student Associations, Teacher / Parent
Expand audience reach onto relevant Associations
audiences, countries, cities and interest via Personalise communication approach directly
Facebook, Instagram, Tiktok, Youtube and between marketing team and targeted groups
other platforms

Alumni as our mini Ambassadors

Local Education Institutions Promote through Alumni in particular country
to influence their network of peers
Prior to the events, we will promote to local
Universities, Colleges and High Schools 14
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TERIMA KASIH
THANK YOU
Спасибо (spasibo) ধন্যবাদ (dhonnobad) Gracias
ً‫( شكرا‬shukran) Рақмет (rahkmet) Merci
谢谢 (xièxiè) Nagode Danke
ありがとう (arigatou) ขอบคุณ (khàawp-khun) Grazie
감사합니다 (gamsahamnida) Cảm ơn (kahm uhn) Obrigado
धन्यवाद (dhanyavaad) សូ មអរគុណ (soum ar-koun) Dank je wel
Ευχαριστώ (efcharistó) ຂອບໃຈ (khɔ̌ɔp jai) Tack
Teşekkürler က ျေးဇျေးတင်ပါတယ် (kyay zu tin ba Takk
deh)
‫( תודה‬todah) Kiitos
Salamat
‫(شکریہ‬shuk-ree-ya)
#EMGSatyourservice