Dr.

Felipe De Jesus National High

School Grade Level 11
School
Teacher Wendell P. Soriano Learning Area Principles of Marketing
Senior High School (ABM) Tuesday – Friday
Daily Lesson Log Teaching Dates and Time February 14-17, 2023 Quarter 2nd Semester
10:00 AM – 10:00 AM
Day 1 Day 2 Day 3 Day 4
I. Learning Targets/ Specific Objectives
A. Content Standards The learners demonstrate an understanding of… the marketing principles, goals, and traditional and contemporary approaches to marketing

B. Performance Standards
C. Learning Competencies/ Objectives (L.C. Code)
The learners shall be able to… plot marketing goals and approaches for product or service
The learners should be able to define and understand marketing (ABM_PM11-Iab-1)
a. Principle
b. Goals
c. Approches
d. 1. What is marketing and its traditional approaches?
e. 2. Goals of marketing
f. 3. Contemporary approaches to marketing

 Define Marketing (ABM_PM11-Ia-b-1)  identify and explain contemporary

 Describe the traditional approaches  Discuss the goals of marketing
Specific (Daily) Objective/s  Basic components underlying marketing marketing approaches
to marketing (ABM_PM11-Ia-b-2) (ABM_PM11-Ia-b-3)
 Scopes of Marketing (ABM_PM11-Ia-b-4)
II. Learning Content Principles of Marketing Approaches in Marketing Goals of Marketing Contemporary Marketing Approaches
III. Learning Resources
A. References
1. Teacher's Guide Pages
2. Learner's Materials Pages Pages 2-3 Pages 3-4 Pages 4-5 Pages 9

3. Textbook Pp.
4. Additional Materials from LR portal
B. Other Learning Resources DepED TV/Internet sources, laptop and powerpoint

IV. PROCEDURE
A. Reviewing previous lesson or presenting the new Introduction of New Topic (Principles of Review the past lesson about Principles Review the past lesson about Review the past lesson about Goals of
lesson Marketing) of marketing. Approaches in Marketing Marketing

The teacher will ask the students to think of
B. Establishing a purpose for the lesson successful business and ask them if they know
the owner of those business
https://www.youtube.com/watch?
v=nUumaBVpnJM
C. Presenting examples/ instances of the new lesson
Ask the student to watch the video.
The teacher will discuss the topic.
The teacher will give an activity about the video.
D. Discussing new concepts & practicing new skills #1  When you hear the word marketing
what the first word you can think?
The students will enumerate what
E. Discussing new concepts & practicing new skills #2
makes a person successful.
F. Developing mastery
What makes SM and other businesses in the
G. Finding practical applications of concepts and skills
business successful?
in daily living
What is your marketing to you?
H. Making generalizations and abstraction The students will generalize the lesson.
The activity will serve as a tool to evaluate
I. Evaluating Learning
learning.
Research about the different Marketing
J. Additional activities for application and remediation
Approaches.
V. REMARKS
VI. REFLECTION
A. No. of learners who earned 80% on the formative assessment
B. No. of learners who require additional activities for remediation
C. Did the remedial lessons work? No. of learners who have caught up with the
lesson
The teacher will ask the students what is
their idea about Approaches in Marketing.
Discussion of the lesson
The teacher will present pictures of (PPT)
marketing approaches
The teacher will discuss each type of
marketing approaches
The students will try to come up of the
possible uses of different marketing
approaches
The students will give the relevance of
marketing approaches in the current trends
in business
The students will generalize the lesson.
A 10-item identification quiz will be given
to students.
Research about the different Goals of
Marketing
The teacher will ask the students The teacher will group the students
what are the different goals of into 4 groups, and they will be
marketing based on their assigned to discuss Contemporary
assignment Marketing Approaches
Each group will have to prepare a
presentation in any form they like, be it
The teacher will present the lesson
reporting, role playing and likes,
using a concept map
featuring the different Contemporary
Marketing Approaches
The teacher will discuss the different
The students will be given enough time
goals of marketing and it importance
to prepare for their presentation.
to the business
The students will try to come up with
The students will be given 2-3 minutes
business that uses the different
per presentation.
goals of marketing.
Criteria for Grading:
Organization of Ideas – 30
Content – 40
Originality – 30
Total - 100
The students will give the importance
The students will give the
of Contemporary Marketing
importance of marketing goals and
Approaches vs. Traditional Marketing
how affect us.
Approaches
The students will generalize the
The student will generalize the lesson.
lesson.
A 10-item identification quiz will be The activity will serve as a tool to
given to students. evaluate learning.
Research about the different
Research about Customer
Contemporary Marketing
Relationship:Customer Service
Approaches
D. No. of learners who continue to require remediation

E. Which of my teaching strategies worked well? Why did these work?

F. What difficulties did I encounter which my principal or supervisor can help me

solve?

G. What innovation or localized materials did I use/discover which I wish to share

with other teachers?

Prepared by: Checked and Noted by:

WENDELL P. SORIANO MA. REGINA M. LOPEZ

Teacher I Principal II