Scribd Logo
Upload

Welcome to Scribd!

  • Tool - Focus Group

    Uploaded by

    Ty Hy
    5 views1 page
    The document provides guidance for conducting a focus group including preparing materials like an agenda, script, refreshments and supplies as well as tips for facilitating the discussion to ensure all participants are heard, full answers are collected, time is monitored, and the discussion stays on track. The goal is to gain insights and the results will include the most interesting findings.

    Original Description:

    Original Title

    tool_focus group

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides guidance for conducting a focus group including preparing materials like an agenda, script, refreshments and supplies as well as tips for facilitating the discussion to ensure all participants are heard, full answers are collected, time is monitored, and the discussion stays on track. The goal is to gain insights and the results will include the most interesting findings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Tool - Focus Group

    Uploaded by

    Ty Hy
    The document provides guidance for conducting a focus group including preparing materials like an agenda, script, refreshments and supplies as well as tips for facilitating the discussion to ensure all participants are heard, full answers are collected, time is monitored, and the discussion stays on track. The goal is to gain insights and the results will include the most interesting findings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    focus group name

    preparation results

    goal checklist most interesting/striking insights


    script

    agenda

    refreshments

    recorder

    context notepad

    pencils

    computer pains
    flip chart

    markers
    participants name tags

    watch

    tips
    script - make sure that gains
    everyone is
    heard
    - collect full
    answers
    - monitor the
    time
    - keep discussion
    on track

    date

    You might also like