KLU DESIGN THINKING FOR INNOVATION

PERSONA FORM

Name: Cultivator Harish Automated Irrigation System _

(Personal name) (Group description)

Cultivator Harish is a farmer living in Talcher, Odisha, India.

He Cultivates Mirchi, Paddy, Cotton every year in his 15 acres
of land. Each Crop Cultivated in 5 acres of land.

DEMOGRAPHIC DATA PSYCHOGRAPHIC DATA

Sex: Male Philosophy/Motto:

Farming Is a
Age: 53 Profession of Hope.
Goals:
Place of Residence:
Making farming
Talcher, Odisha, easier.
India. Dreams:
Type of house: explores how you are planting and
harvesting your desires.
Marital status:
Fears: No.
Married.
Constraints:
Children: 2
Habits:
Others living with family: Cultivating
Crops.
Education Completed: Influencers:
Harish
BSC in Agriculture. Dhandev.
Heroes:
Profession: Farmer
Beliefs: Farming.
Family Income:
Hobbies/Pastimes:
2 lakhs
Farming, Yoga.
Religious Group:
Entertainment Preferences:
Hindu.
Political Preferences:
Vehicle (if any):
Food Preferences:
Medical Conditions (if any):
Fashion Preferences:
Cities/Countries Visited:
Vacation Preferences:
Other:
Other:
This person wants more This person wants less