Digital Marketing SEO Weekly Report

ORGANIC - COMMERCIAL Current WoW MoM YoY LINK & AUTHORITY METRICS Current WoW MoM YoY
Sessions 1500 4.00% 6.00% 17.00% Root domain citation flow 49 5.00% -3.00% 1.00%
Conversions 100 3.00% 8.00% 18.00% Root domain trust flow 41 4.00% -1.00% 3.50%
COMMENTARY
Conversion rate 6.67% 2.00% -1.50% 11.00% Links gained (1 per domain) 231 8.00% 2.00% -1.50%
Revenue £ 20,000.00 -1.00% -2.00% 2.00% Links lost (1 per domain) 188 -3.00% 2.00% -1.00%
Average Order Value £ 13.33 -2.00% -4.00% -3.00% 285 £7,600.00

280
£7,580.00
ORGANIC - ENGAGEMENT Current WoW MoM YoY
COMMENTARY 275
Bounce rate 23% 2.00% -4.00% -6.00% £7,560.00
COMMENTARY
Average time on site (seconds) 102 2.00% -1.00% -4.00% 270

Average page views per visit 2.3 -4.00% -5.00% 1.00% £7,540.00
265

260 £7,520.00
ORGANIC - TOP PERFORMING LANDING PAGES Sessions WoW MoM YoY Bounce Rate
255
joebloggs.com 222 2.50% 4.00% -6.00% 22% £7,500.00
joebloggs.com/shirts 189 4.00% 4.00% 3.00% 20% 250
COMMENTARY £7,480.00
joebloggs.com/dresses 188 -3.00% -9.00% -3.00% 18% 245
joebloggs.com/trousers 123 1.00% 1.20% -2.00% 14% 240
£7,460.00
joebloggs.com/blog/jeans-buying-guide 99 1.00% 3.40% 4.00% 21%
235 £7,440.00
1 5 9 13 17 21 25 29 33 37 41 45 49
SEARCH VISIBILITY - OVERALL Current WoW MoM YoY
COMMENTARY Transactions Revenue
Search visibility score 1034 4.00% -0.50% 2.00%

Sessions
SEARCH VISIBILITY - POSITION SPREAD Current WoW MoM YoY 5590
Top 3 324 2.50% 1.10% -1.10% 5580
Top 10 544 1.20% 1.40% -2.30% 5570
COMMENTARY
Top 20 633 -3.10% 4.30% 2.00% 5560
5550
Top 50 833 -1.90% 2.30% 3.00%
5540
Top 100 1022 2.10% 5.10% 2.10%

SEARCH VISIBILITY - ORGANIC LANDING PAGE VOL Current WoW MoM YoY
COMMENTARY Position spread
Number of organic landing pages 324 4.00% 2.00% -3.00% 1200

SEARCH VISIBILITY - VALUABLE TERMS Current WoW MoM YoY 1000

COMMENTARY
Vol of terms sending more than XXX clicks 400 11.00% 11.50% -1.00%
800

SEARCH VISIBILITY - KEY TERM RANKINGS Current rank WoW MoM YoY vs Start
600
shirts 4 2 -3 1 -1
dresses 6 2 -1 1 1
400
jeans 3 -1 -1 1 -1
skinny jeans 9 -2 2 2 1 200
COMMENTARY
hoodies 11 3 4 2 -2
jackets 24 2 3 -4 3 0
skirts 3 1 -2 -4 2
1 5 9 13 17 21 25 29 33 37 41 45 49

shoes 9 1 -5 -2 -1 Top 3 Top 10 Top 20 Top 50 Top 100

flip flops 7 6 -2 2 1
 POSITION SPREAD ORGANIC PERFORMANCE

Week num Top 3 Top 10 Top 20 Top 50 Top 100 Week num Sessions Transactions Revenue

1 212 345 884 999 1088 1 5555 257 £ 7,500.00

2 213 346 885 1000 1089 2 5556 251 £ 7,501.00
3 214 347 886 1001 1090 3 5557 250 £ 7,502.00
4 215 348 887 1002 1091 4 5558 253 £ 7,503.00
5 216 349 888 1003 1092 5 5559 254 £ 7,504.00
6 217 350 889 1004 1093 6 5560 260 £ 7,505.00
7 218 351 890 1005 1094 7 5561 259 £ 7,506.00
8 219 352 891 1006 1095 8 5562 257 £ 7,507.00
9 220 353 892 1007 1096 9 5563 258 £ 7,518.00
10 221 354 893 1008 1097 10 5564 259 £ 7,509.00
11 222 355 894 1009 1098 11 5565 265 £ 7,510.00
12 223 356 895 1010 1099 12 5566 263 £ 7,511.00
13 224 357 896 1011 1100 13 5567 262 £ 7,512.00
14 225 358 897 1012 1101 14 5568 263 £ 7,519.00
15 226 359 898 1013 1102 15 5569 264 £ 7,520.00
16 227 360 899 1014 1103 16 5570 265 £ 7,515.00
17 228 361 900 1015 1104 17 5571 266 £ 7,516.00
18 229 362 901 1016 1105 18 5572 267 £ 7,517.00
19 230 363 902 1017 1106 19 5573 268 £ 7,518.00
20 231 364 903 1018 1107 20 5574 269 £ 7,519.00
21 232 365 904 1019 1108 21 5575 270 £ 7,511.00
22 233 366 905 1020 1109 22 5576 275 £ 7,521.00
23 234 367 906 1021 1110 23 5577 273 £ 7,522.00
24 235 368 907 1022 1111 24 5578 273 £ 7,523.00
25 236 369 908 1023 1112 25 5579 274 £ 7,590.00
26 237 370 909 1024 1113 26 5580 280 £ 7,525.00
27 238 371 910 1025 1114 27 5581 276 £ 7,526.00
28 239 372 911 1026 1115 28 5582 277 £ 7,527.00
29 240 373 912 1027 1116 29 5583 278 £ 7,528.00
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