COLLEGE OF ARTS AND SCIENCES
BA COMMUNICATION
Final Examination in Communication Theory
Second Semester, SY 2022-2023
NAME: ________________________________________
INSTRUCTION: Read and follow the directions carefully. For items 1-50, NO ERASURES ALLOWED.
I. Identify the correct concept.
1. ____________________ The idea that average
people are the victims of the powerful focus of
social media.
2. ____________________This is the positive
emotional response of happiness following the
accomplishment of a wish or objective.
3. ____________________This is a type of structure
in the Structuration theory that is concerned on
how power is applied to control resources.
4. ___________________A type of Rhetoric that is
used for praising, blaming, sharing or honoring
people.
5. ___________________The phase when people
begin to communicate more spontaneously. This is
the second phase in the Uncertainty Reduction
Theory.
6. ___________________The theory that focuses on
the rules, principles, and processes in the
organization.  39. ____ This theory is about consensus seeking in a
7. ___________________This theory based on
gaining knowledge and experiences from the past
that might be used in any aspect of life especially
in an organization whether in a business matter or
educational matter.
8. ______________________This theory focuses on
how social interactions and people assign
meanings to things around them based on
interpretation of their interactions with others.
9. _______________________This proponent
spotted that change can be brought to the listener
through change.
10. _______________________The uncertainty about
other persons' actions. It pertains to "the extent to
which behavior is predictable in a given situation.
11. _______________________This theory is also
known as Initial Interaction theory.
12. _______________________These are general
routines that the organization or group follows in
accomplishing goals.
13. _______________________This approach is
founded on the principle that humans are
storytelling animals.
14. _______________________Instrument used by
the critic to discover how the speaker convinces
the audience to accept his view of reality.
15. ______________________
II. Instruction: Write the correct letter from the choices
given:
a. Agenda Setting Theory
b. Spiral of Silence Theory
c. Uses and Gratification Theory
d. Cultivation Theory
e. Media Ecology Theory
DATE: ___________
30. _____ Connected to Mass Society Theory
31. _____ The opposite of Group Think Theory.
32. _____ This theory gives us an idea on how our
experiences began to be our culture or tradition in
the workplace.
33. _____This theory claims that we are more
persuaded by a good story than by a good
argument.
34. _____ This consists of three broad concepts —the
pentad, identification, and the guilt-purification-
redemption cycle.
35. _____The art of persuasion through
communication.
36. _____This theory has 3 kinds of structures:
Signification, Legitimation and Domination.
37. ____ The proponent of this theory is Charles
Berger.
38. ____ Edgar Schien conceptualized this theory.
group.
40. ____ is a theory associated with small group
communication.
41. ____ The theory introduced by Irving Janis.
42. ____ One symptom of this theory is \
closemindedness.
43. ____ a way of group deliberation that minimizes
conflict and emphasizes the need for unanimity
44. ____ This theory does not deny reason and
rationality; it reconstitutes them, making them
amenable to all forms of human communication.
45. ____ This theory is about consensus seeking in a
group.
46. ____ According to this theory, the world is a stage
where all the people present are actors and their
actions parallel a drama.
47. ____ promotes the belief that humans are
storytellers and that values, emotions, and
aesthetic considerations ground our beliefs and
behaviors.
48. ____ Using the abilities and skills that you have
from your past work or organization before.
49. ____ To explain how communication is used to
reduce uncertainties between strangers engaging
in their first conversation together.
50. ____ The production, reproduction, and
transformation of social environments through
rules and resources in relationships.
 (Sentence structure, word choice, grammar, spelling,
punctuation)
0
Focus/ Main Point 40%
III. ESSAY: (The essay is focused, purposeful, and reflects clear insight
and ideas)
Language Use, Style & Conventions 30%
Support 30%
(Persuasively supports main point with well-developed
reasons and/or examples)

51-60. Do you agree that framing is a part of Agenda Setting Theory or do you think that it is a competing theory that
suggests Agenda Setting is no longer useful?

61-70. (Spiral of Silence) Discuss the times that you have been part of the hard-core minority. How did you behave? How
did your confidence and self-esteem influence your behavior?

71-80. (Uses and Gratification Theory) How active a media consumer are you? Are you always thoughtful in your choice
of media content? Do you bring different levels of activeness to different media—newspapers versus radio, for example?

How do you define violence on television? Do you think it is possible to calculate violent acts as Gerbner and his
colleagues have done? Explain your answer

. Do you agree or disagree with McLuhan regarding television being a cool medium? Use examples to defend your
view.