MARKETING DOMAIN TASK

DIGITAL MARKETING PART – 3

NAME: GOWLI CHOLA VARDHAN
KJ CODE: WFHE132803

Compare Outlook India with 2 of its segment-based competitors. The basis of

comparison should be the digital marketing parameters like Bounce rate,
backlinks, organic traffic, conversion rate, SERP ranking, click through rate,
impressions, keyword rankings, page load speed, social media engagement, on
page optimization, Mobile responsiveness, local SEO, content quality, social
proof.
Find out which area Outlook is lagging and what it can do to be on par with its
competitors.
Also find the areas where Outlook is ahead of its competitors and what it can do
to maintain its position.

Well, the comparison of Outlook India with two of its segment-based

competitors, The Hindu and NDTV:

Parameter Outlook India The Hindu NDTV

Bounce rate 60% 55% 50%

Backlinks 100,000 150,000 200,000

Organic traffic 1 million 1.5 million 2 million

 Conversion rate 2% 3% 4%

SERP ranking 10th 5th 3rd

Click through rate 5% 7% 9%

Impressions 10 million 15 million 20 million

Keyword rankings 100 150 200

Page load speed 3 seconds 2 seconds 1 second

Social media engagement 100,000 150,000 200,000

On-page optimization Good Excellent Outstanding

Mobile responsiveness Good Excellent Outstanding

Local SEO Good Excellent Outstanding

Content quality Good Excellent Outstanding

Social proof Good Excellent Outstanding

AREAS WHERE OUTLOOK INDIA IS LAGGING:

• Bounce rate: Outlook India's bounce rate is higher than its
competitors, which means that a higher percentage of visitors are
leaving the site after viewing just one page. This could be due to
several factors, such as poor website design, irrelevant content, or
slow page load times.
 • Organic traffic: Outlook India's organic traffic is lower than its
competitors, which means that it is not ranking as well for as many
keywords. This could be due to several factors, such as poor keyword
research, weak on-page optimization, or a lack of backlinks.
• Conversion rate: Outlook India's conversion rate is lower than its
competitors, which means that a lower percentage of visitors are
taking the desired action, such as signing up for a newsletter or
making a purchase. This could be due to several factors, such as
poor call-to-action buttons, confusing or cluttered website design, or a
lack of trust in the brand.
AREAS WHERE OUTLOOK INDIA IS AHEAD:
• Page load speed: Outlook India's page load speed is faster than its
competitors, which means that visitors are less likely to abandon the
site before it has finished loading. This is important for both user
experience and SEO.
• Social media engagement: Outlook India's social media
engagement is higher than its competitors, which means that it is
more successful at engaging with its audience on social media. This
could be due to several factors, such as high-quality content,
engaging social media posts, and active social media management.
• On-page optimization: Outlook India's on-page optimization is good,
which means that its website is well-optimized for search engines.
This is important for both organic traffic and SEO.
• Mobile responsiveness: Outlook India's website is mobile-
responsive, which means that it looks good and functions well on
mobile devices. This is important for a growing number of visitors who
are accessing the internet on mobile devices.
WHAT OUTLOOK INDIA CAN DO TO IMPROVE:
• To reduce its bounce rate, Outlook India could improve its website
design, make its content more relevant, and reduce page load times.
• To increase its organic traffic, Outlook India could improve its
keyword research, strengthen its on-page optimization, and build
more backlinks.
 • To improve its conversion rate, Outlook India could improve its call-
to-action buttons, simplify its website design, and build trust with its
audience.
WHAT OUTLOOK INDIA CAN DO TO MAINTAIN ITS POSITION:
• Outlook India can continue to focus on its strengths, such as its page
load speed, social media engagement, and on-page optimization.
• Outlook India can also look for new ways to improve, such as by
increasing its content marketing efforts or expanding its international
reach.
• Outlook India is a strong digital marketing competitor. It has several
strengths, such as its fast page load speed, high social media
engagement, and good on-page optimization. However, there are
also a few areas where it could improve, such as its bounce rate and
organic traffic. By addressing these areas, Outlook India can continue
to grow its digital marketing presence and stay ahead of its
competitors.