Strategic

Marketing

•Module -1
•
Ashmita
•
Emad
•
Chola
•
T . Ajith
•
Tanishq
Content
• What is Internal Analysis
• What is External Analysis
• How to do Internal Analysis
• How to do External Analysis
• Conclusion
What is • Internal Analysis focus on the Internal Asset
Of a Organization
• Internal Analysis Can sometime take into

Internal
accounts as the action of external
organization and market Shift
• Internal Analysis mostly deal with Internal
Threat of the company

Analysis • Internal Analysis help the company to see

their position against the competitor
Why internal Analysis
is important

• To check the internal

Inefficiency
• Check how the resources are
getting used
• The organization operation are
going correctly or not
SWOT Analysis Tool of Internal Analysis
It help to know your Organization
It tells about the strength, weakness, opportunity and
threat of a company
It also shows how the external sources and competitor
can affect your business
It help the company to understand its internal
condition
What is External Analysis

• External Analysis mainly deals with outside business

environment
• External Analysis checks on which competitor are entering
in the market ,what new technology they are using .
• It see which new fram work are getting introduce by the
government
Why External Analysis Is Important 
• To check on surrounding business environment 
• Checking on external factors that can affect your businesss
• Identifying new technological developments
 • It consists of 6 factor that effect the organization 
• Political : How any change in government policy
can affect your organization
• Economical : How the economical condition of
that region influences your organization

PESTEL Analysis • Sociocultural : How the changes in socio cultural

norms influences your organization 

Tool of External • Technological : How advancement , presence and

or lack of technology affects the organization. 

Analysis • Legal : How are legal issues are handled in your

organization 
• Environmental : How is
the environment influencing your organization 
Final Thoughts
While a SWOT analysis focuses on a company's internal
strengths and weaknesses, a PESTLE analysis
concentrates on the external factors. Using both
methods together produces a comprehensive
evaluation of a project 
PESTLE analysis is performed to understand external
environmental factors to consolidate Threats and
Opportunities. These factors are out of control to the
businesses and need to be taken care in strategic input.