MARKETING DOMAIN TASK

DIGITAL MARKETING PART – 5

NAME: GOWLI CHOLA VARDHAN
KJ CODE: WFHE132803

compare Outlook money with 2 of its segment-based competitors. The basis of

comparison should be the digital marketing parameters like Bounce rate,
backlinks, organic traffic, conversion rate, SERP ranking, click through rate,
impressions, keyword rankings, page load speed, social media engagement, on
page optimization, Mobile responsiveness, local SEO, content quality, social
proof.

Find out which area Outlook money is lagging and what it can do to be on par
with its competitors.

Also find the areas where Outlook money is ahead of its competitors and what it
can do to maintain its position.

The comparison of Outlook Money with two of its segment-based competitors,

Economic Times and Business Standard, based on digital marketing parameters:

Parameter Outlook Money Economic Times Business Standard

Bounce rate 7.5% 6.5% 6.8%

Backlinks 1 million 1.2 million 1.1 million

Organic traffic 8 million 10 million 9 million

Conversion rate 2% 2.5% 2.3%

 SERP ranking 12th 10th 11th

Click-through rate 2.7% 3% 2.8%

Impressions 100 million 120 million 110 million

Keyword rankings 100,000 120,000 110,000

Page load speed 3.1 seconds 2.9 seconds 3 seconds

Social media engagement 1 million 1.2 million 1.1 million

On-page optimization 75% 80% 77%

Mobile responsiveness 92% 95% 94%

Local SEO 65% 70% 68%

Content quality 80% 85% 82%

Social proof 10,000 reviews 12,000 reviews 11,000 reviews

AREAS WHERE OUTLOOK MONEY IS LAGGING:

• SERP ranking: Outlook Money is ranked lower than its competitors in search
engine results pages (SERPs). This means that it is less likely to be found by
potential customers when they search for relevant keywords.

• Backlinks: Outlook Money has fewer backlinks than its competitors. This means
that its website is less trusted and authoritative, which could improve its search
engine ranking.
 • Social media engagement: Outlook Money has lower social media engagement
than its competitors. This means that its content is not as popular on social
media, which could be limiting its reach.

AREAS WHERE OUTLOOK MONEY IS AHEAD:

• Content quality: Outlook Money has high-quality content that is well-written and
informative.

• Social proof: Outlook Money has a lot of social proof, such as positive reviews
and high follower counts on social media.

• Mobile responsiveness: Outlook Money's website is mobile-friendly, which

makes it easy for users to access it on their smartphones and tablets.

WHAT OUTLOOK MONEY CAN DO TO IMPROVE:

• To improve its SERP ranking, Outlook Money could optimize its website for
relevant keywords and improve its backlink profile.

• To increase its backlinks, Outlook Money could reach out to other websites and
ask them to link to its content.

• To increase its social media engagement, Outlook Money could create more
engaging content and promote its content on social media more effectively.

WHAT OUTLOOK MONEY CAN DO TO MAINTAIN ITS POSITION:

• Outlook Money can continue to create high-quality content and promote it on
social media.

• Outlook Money can focus on providing excellent customer service to keep its
customers happy.

• Outlook Money can continue to improve its mobile responsiveness.

• Outlook Money is a strong competitor in the financial news and analysis market.
It has a good website with a high level of content quality and social proof.

• However, there are some areas where it could improve, such as its SERP
ranking and backlink profile. By addressing these areas, Outlook Money can
maintain its position as a leading financial news and analysis website.

• Focus on long-tail keywords. Instead of targeting broad keywords that are highly
competitive, Outlook Money should focus on long-tail keywords that are more
 specific and less competitive. This will help it to rank higher in search engine
results pages (SERPs) and attract more visitors to its website.
• Create more high-quality content. Outlook Money should continue to create high-
quality content that is informative and engaging. This will help to attract more
visitors to its website and keep them coming back for more.
• Promote its content on social media. Outlook Money should promote its content
on social media to reach a wider audience. It should use relevant hashtags and
engage with other users to encourage them to share its content.
• Improve its website's user experience. Outlook Money should make sure that its
website is easy to use.