DM's CLOTHING

GE 11 -The
Entreprenuerial Mind

Prepared For :
Prof.Virnex Razo

By: Den Mark C. Allonar

 Table
of
Contents

- EXECUTIVE SUMMARY
-COMPANY DESCRIPTION
- PROBLEM AND
SOLUTION
-VISION AND MISSION
-SERVICES
-SWOT ANALYSIS
-MARKETING PLAN
-MANAGEMENT
OVERVIEW
 Executive
Summary

DM's Clothing is a locally established

trendy boutique clothing store located in
Andap, Laak.

The store is founded by Lisa Powell and

Jade Steele, who are recent university
graduates with a passion for fashion and
all things modern and trendy. They have
spent many years cultivating designs and
sketches in their dorm room and are
ready to branch out to make their dream
a reality. They have researched and
found a supplier warehouse who can
source good quality material and can
manufacture their designs at a
reasonable cost.

Lisa Jade Fine Clothing will offer modern

and trendy designs geared towards
young professionals, college students,
and middle and high school students.
They will also carry a small assortment of
children’s clothing for those young
professionals who are fashion conscious
with their children.
 COMPANY
DESCRIPTION

DM's Clothing is a boutique, budget friendly

clothing store catering to young men,
women, tweens, and children. For those
consumers seeking the latest trendy styles
on Instagram, DM's Clothing will be sure to
accommodate the stylish young person
looking for the latest in fashion trends. The
company’s small location will be easily
accessible and convenient for high school
students, college students, and young
professionals. Pricing will be modest, yet
competitive with a department store.

DM's Clothing was founded in 202X by

Mr. Den Mark C. Allonar in Andap, Laak.
He always had a passion for fashion and
clothing design. He began crafting his
brand, image, and concept for their first
clothing store they would be opening.
He didn’t want to limit their concept to
just young, trendy females. He felt that
they would be able to provide
fashionable choices for young men,
tweens, and children.
-Some popular clothing brands are
providing the latest in fashion at an
affordable price globally.
- Other clothing shop offering trendy
styles for teens, college students, and
young professionals. Their prices are
on the high end and the owners
believe that adds to the customer
desire.

PROBLEMS

SOLUTIONS
-DM's Clothing will pride itself in using high quality
material at affordable prices. They have been
able to negotiate with U.S. based suppliers that
are able to manufacture their design concepts at
an affordable price.
-Unique and modern designs crafted from the
minds of Lisa and Jade. Most apparel sold in the
store will be from the notebook of Lisa and Jade.
They will carry very few items that can be
purchased from other warehouses. By offering fresh
and unique designs.
VISION
We strive to be a global leader in clothing
brands outerwear by empowering
innovation and design to provide total
customer satisfaction.

We strive to be a caring and well-

managed organization for our business
partners ,customers and employees, and
a responsible corporate citizen to our
society.

To innovate, to lead, to enhance, to

provide best-value products and
services to global customers.

To make a difference through our

branding to stay ahead of fashion
trends, market changes and the
latest technology.

To enhance the quality of life for our

business partners,customers and

MISSION
employees.
WHAT DO WE
OFFER?
DM's Products
We will sell the following products in our
store:

Young women’s clothing sizes 0 – 16

Young men’s clothing sizes Small – Adult XXL
Junior ladies clothing petite sizes Small – XL
Junior boys clothing Youth Small – Youth XL
Boys clothing sizes 2T – Youth Small
Girls clothing sizes 2T – Youth Small
Small selection of local handmade jewelry
Purses
Wallets
Sunglasses
Socks and hosiery
 SERVICES
dm'S Clothing will offer the
unique value proposition to its
clientele:

-Unique and modern designs

only found at dm's Clothing
boutique.

-Customer profile and

individualized messaging and
communication to its clients.

-Trendy clothing offered at an

affordable price to the young
people of New Haven, CT.
SWOT ANALYSIS

STRENGTH
Good comments
coming from the
costumers and
Financial Growth .

WEAKNESS
Changing Fashion
Trends and Low
Quality to Keep
Price Low

OPPORTUNITIES
Online Shopping, US
Fashion Trend,and
Spending on Fashion
Products.

THREATS
High competition,
Changing Trends,
and Established
Brands.
TARGET MARKET

Fashion Forward
consumers: who look for
latest trends and styles.

Value driven consumers: who

seek more value and
comfort in their apparels,
rather than fashionable
looks.
 MANAGEMENT
OVERVIEW

DEN MARK C. ALLONAR

CEO/FOUNDER
BUSINESS PLAN

DM's CLOTHING

Prepared for: Prof. Virnex Razo

GE 11 (4907)