Catindig, Marc Gian C.

BSBAMM 2-1

ACTIVITY 2

1. What is the profile of the typical ‘green’ consumer?

There are research where their most typical consumer are those who are
committed to green lifestyle and practices things that improve the environment.
Increased environmental degradation and damage, along with growing public
concern about the natural environment, has influenced buying and consumption
behaviors, resulting in the formation of a new consumer category known as green
customers. Although there is no universally accepted definition of a green
consumer, the most widely accepted definition is that green consumers, also
known as environmentally friendly consumers, are those who consider the impact
of manufacturing processes and resource consumption when making purchases
or engaging in other market-related activities and make decisions based on this
information.

2. Do you think you can seIl ‘green’ products to ‘basic browns’ or to ‘grousers’? Why
or why not & what type of products?
Choosing the right green marketing strategy can achieve to attract
customers as well as the ‘basic browns’ or ‘grousers’. Implementing a marketing
strategy can entice customer especially the trend that makes people take interest
in. LED lights are up to 80% more efficient than traditional lighting such as
fluorescent and incandescent lights. 95% of the energy in LEDs is converted into
light and only 5% is wasted as heat. This is compared to fluorescent lights which
convert 95% of energy to heat and only 5% into light. Less energy use reduces
the demand from power plants and decreases greenhouse gas emissions.

3. How do American, Canadian and Mexican consumers differ in terms of their

environmental concerns?
 Canadians are more concerned than their American counterparts on a
number of key issues related to climate change. For example, in Pew Research
Center’s spring 2015 survey of 40 nations, 84% of Canadians supported an
international agreement to limit their country’s greenhouse gas emissions,
compared with 69% of Americans. This agreement was subsequently adopted at
the Paris COP21 conference, but whether the United States will enact such an
accord remains in question.

A majority (56%) of Canadians say climate change is harming people now,

while only 41% of Americans agree. On most of the questions presented to both
Canadians and Americans on climate change, Canadians were more concerned
and closer to the global 40-country median than Americans, who were generally
less concerned than others around the world.
You sent

The vast majority (81%) of Latino Democrats and Democratic-leaning

independents say global climate change is affecting their local community, with
roughly one-third (32%) saying the impact is affecting their community a great deal.
By contrast, about half (52%) of Latino Republicans and Republican leaners say
global climate change affects their local community at least somewhat, with just
14% saying it is having a great impact. Meanwhile, one-in-five Latino Republicans
say global climate change does not affect their community at all, a view shared by
only 2% of Latino Democrats.

4. The last survey was done in 1992. How do you think things may have changed
since then?

In the survey, increased environmental knowledge has led fewer American

consumers to believe they can take large steps towards environmental protection,
but more now believe they can at least take some small steps to help protect the
environment. Forty-six percent say they can at least ―do a little‖ about
 environmental problems, up 8 percentage points from 1990. Since then, people
gain knowledge and became more aware to the environment and practices critical
aspects that improve and protect the environment. People are responsive in
different kinds of environmental issues that they encounter and find solution to
lessen the harmful effects that affect the environment.

5. What do you think Roper would find if they did similar surveys in Poland? Norway?
Nigeria?
If Roper found similar surveys in Poland, Norway or Nigeria, these will help
illuminate the people to move green consumerism into the decades ahead. The
survey provide key finding and insights to environmental issues that needed to be
addressed. This will also help people to change their behaviour to environment
and provide them knowledge and awareness about the consequences they do that
can harm the environment.