SCHOOL BRANDING FEEDBACK FORM

Dear All

We would like to express our earnest gratitude for your active

participation in our branding efforts. We value your feedback

and would appreciate it if you could take a few minutes to

complete the feedback form. You may add annexures to

support your responses.

Please share with the undersigned latest by July 31, 2023.

Your responses will help us further enhance our publications,

social media presence, SEM, and SEO efforts and improve our

Brand Building Initiatives.

Regards

Suruchi Gandhi
(Incharge Branding)

PS: (You may like to share this feedback with your staff,
parents/stakeholders).

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 SECTION 1: SOCIAL MEDIA BRANDING FEEDBACK FORM
1. Please share your feedback on the following aspects of our social media
branding efforts.

a. Do you agree with overall brand consistency across social media

platforms:
i. Strongly Agree
ii. Sometimes agree
iii. Strongly disagree
iv. Any suggestions
________________________________________________

b. Do you find our brand messaging on social media clear and concise?
i. Always clear and concise
ii. Sometimes ambiguous
iii. Never clear
iv. Any suggestions
_________________________________________________

c. Do you agree with the visual appeal (graphics, images, videos, etc.) of
the social media content?
i. Strongly Agree
ii. Sometimes agree
iii. Remotely agree
iv. Strongly disagree
v. Any suggestion
________________________________________________

d. Do you agree with relevance and alignment of our social media content
with our brand values:
i. Strongly Agree
ii. Sometimes agree
iii. Strongly disagree
iv. Any suggestions
________________________________________________

e. What should be the frequency and regularity of our social media posts:
i. Daily
ii. Weekly
iii. Fortnightly
iv. Monthly
v. Any suggestions
_______________________________________________

f. How do you rate the engagement with our audience (responding to

comments, messages, etc.)
i. Actively engaged and responsive
ii. Sometimes engaged and responsive
iii. Rarely engaged and responsive

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2. Which social media platforms do you follow us on? (Please select all
that apply)
a. Facebook
b. Instagram
c. Twitter
d. LinkedIn
e. YouTube
f. Other (please specify)

3. How often do you interact with our content on social media?

a. Daily
b. Several times a week
c. Once a week
d. Occasionally
e. Rarely

4. What type of content do you find most engaging? (Please select all that
apply)
a. Articles and blog posts
b. Photos and images
c. Videos
d. Infographics
e. Memes and humorous content
f. Inspirational quotes
g. Polls and surveys
h. Other (please specify)

5. How would you rate the overall quality of our social media content?
a. Excellent
b. Good
c. Average
d. Below average
e. Poor

6. What do you like most about our social media presence?

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 7. Which areas do you think we can improve upon in terms of our social
media branding?

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8. Have you ever shared or recommended our content with others on

social media?
a. Yes
b. No

9. If you answered "Yes" to the previous question, please share the

reasons why you shared the content. Please also share, if you received
any feedback.

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10. How likely are you to recommend our social media channels to others?

a. Very likely
b. Likely
c. Neutral
d. Unlikely
e. Very unlikely

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11. Is there any specific content or topic you would like to see more of on
our social media channels? If yes, please provide details.

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12. Do you have any other feedback or suggestions for improving our social
media branding?

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13. Are your queries promptly responded to in social media coordinators

group?

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14. What is the response of your target audience to our social media Brand
promotion campaign? Please share some feedback received.

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15. Have you faced any challenge in promoting school brand on social
media?

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 SECTION 2: BRANDING PUBLICATIONS FEEDBACK FORM

1. Which publication(s) are you providing feedback on? (Please select all
that apply)
a. Hansdhwani CES Newsletter
b. Compendium CES handbook
c. Let’s have a Conversation Emailer for Parents
d. Other (Please specify: _________________________________)

2. On a scale of 1-5, how would you rate the overall quality of our
publications branding? (1 being poor, 5 being excellent)
a. Excellent
b. Very good
c. Good
d. Poor

3. How frequently do you engage with our publications?

a. Regularly (every issue/edition)
b. Occasionally
c. Rarely (once in a while)
d. Never seen

4. Which aspects of our publications branding do you find the most

appealing? (Please select all that apply)
a. Visual design and layout
b. Typography and font choices
c. Use of colors
d. Content organization and structure
e. Writing style and tone
f. Brand consistency
g. Clear and concise messaging
h. Coherence and consistency across publications
i. Usefulness and relevance of content
j. Branding elements (e.g., logos, taglines)
k. Other (Please specify: ________________________________)

5. Are there any specific elements or features in our publications that you
find particularly impressive or effective? Please provide examples if
possible.

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6. What improvements, if any, would you suggest to enhance our

publications branding? Please provide specific suggestions or examples.

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7. How well do you feel our publications branding aligns with our overall
brand identity and values?
a. Very well aligned
b. Somewhat aligned
c. Remotely connected
d. Not at all aligned

8. How likely are you to recommend our publications to others?

a. Highly likely
b. Somewhat likely
c. Neutral
d. Somewhat unlikely

9. Do you find our publications easy to understand and navigate in digital

mode?
a. Yes, very easy
b. Somewhat easy
c. Neutral
d. Somewhat difficult
e. No, very difficult

10. Is there any other feedback or comment you would like to share
regarding our publications for branding purposes?

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11. Are there any specific types of content or topics you would like to see
more often in our publications? Please provide suggestions or
examples.

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SECTION 3: SEARCH ENGINE MARKETING (SEM) FEEDBACK FORM
(PLEASE FILL ONLY IF YOUR SCHOOL HAS UNDERTAKEN SEM
ACTIVITIES)
1. Which search engine marketing platforms have you seen our
advertisements on? (Please select all that apply)
a. Google Ads
b. Yahoo Gemini
c. Amazon Advertising
d. Social media advertising (e.g., Facebook Ads, Instagram Ads)
e. Other (Please specify: ________________________________)

2. How do you rate the overall effectiveness of our SEM campaigns?

a. Highly effective
b. Somewhat effective
c. Neutral
d. Somewhat effective

3. How effectively do you feel our SEM campaigns align with your search
intent and needs?
a. Very well aligned
b. Somewhat aligned
c. Remotely connected
d. Not at all aligned
4. Please select the types of SEM advertisement you have come across
from our brand: (Please select all that apply)
a. Text Ads
b. Display Ads
c. Video Ads
d. Other (Please specify: _________________________________)

5. Which aspects of our SEM campaigns do you find most appealing?

(Please select all that apply)
a. Relevance of advertisement content to your search query
b. Clear and compelling messaging
c. Appealing visual design
d. Call-to-action effectiveness
e. Landing page experience
f. Other (Please specify: _________________________________)

6. Are there any specific products, services, or promotions you would like
to see more prominently featured in our SEM campaigns? Please
provide suggestions or examples.

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7. Do you find our SEM ads useful in providing the information you are
looking for?
a. Yes, very useful
b. Somewhat useful
c. Neutral
d. Somewhat not useful
e. No, not useful at all

8. Are there any areas of improvement you would like to highlight

regarding our SEM campaigns? Please provide specific suggestions or
examples.

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9. How likely are you to click on our SEM advertisement when they appear
in search results?
a. Highly unlikely
b. Quite likely
c. Highly likely

10. What according to you has been the benefit of launching SEM for your
school? ( Tick all that is applicable )
a. Improved Brand image and perception
b. Increased brand recognition
c. Increased media reviews and feedback
d. Increased number of admission queries
e. Any other ___________________________________________

11. Please mention any challenge or additional feedback that you would like
to provide regarding SEM efforts?

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SECTION 4: SEARCH ENGINE OPTIMIZATION (SEO) FEEDBACK

FORM (PLEASE FILL ONLY IF YOUR SCHOOL HAS UNDERTAKEN
SEM ACTIVITIES)

1. How often do you visit school website through organic search results?
a. Daily
b. Multiple times a week
c. Once a week
d. Occasionally
e. Rarely

2. Please rate the overall visibility and ranking of the school website in
search engine results.
a. Among top 10 results
b. Among top 50 results
c. Among top 100 results
d. Among top 1000 results

3. How relevant are the search results when you find school website
through organic search?
a. Very relevant
b. Somewhat relevant
c. Neutral
d. Somewhat irrelevant
e. Very irrelevant

4. Which search engines do you primarily use when searching for

information related to our organization? (Please select all that apply)
a. Google
b. Yahoo
c. Other (Please specify: _________________________________)

5. Are there specific keywords or phrases you would expect school/CES

website to rank higher for in search engine results? Please provide
suggestions or examples.

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6. How user-friendly and easy to navigate do you find school website?
a. Very user-friendly and easy to navigate
b. Somewhat user-friendly and easy to navigate
c. Neutral
d. Somewhat difficult to navigate
e. Very difficult to navigate

7. Are there any specific areas of school website where you feel the
content is lacking or could be further improved to better meet your
needs? Please provide specific suggestions or examples.

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8. Have you ever recommended or shared school/CES website with

others? If yes, what motivated you to do so?

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9. Is there anything else you would like to share or any additional

feedback you would like to provide regarding our Search Engine
Optimization (SEO) strategies?

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10. Please share challenges faced during SEO work.

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11. Please share the outcome of the SEO campaign launched for your
school website.

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12. What support do you need for managing relevant content for SEO?

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Thank you for your valuable feedback. Your inputs will help us improve
our performance and efficiency.

Name of Respondent: _________________________________________

Designation: ________________________________________________

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School:_____________________________________________________

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