CERTIFICATE

DATE: __________

The project report titled “COMPANY PROFILE OF

COCA COLA” in Sagar City Prepared by GARIMA

SHARMA, under the guidance and supervision of MR.

NEERAJ TIWARI (FACULTY OF BBA DEPTT., NOBLE

COLLEGE SAGAR) for the partial fulfillment of the degree of

Bachelor of Business Administration is satisfactory in respect

of :-

Comments By Supervisor Head of Deptt. Examiner

1. Contents and presentation

of the subject matter
2. Language
3. Embodies the original work
of the candidate.
4. Submission within due date

Signature of Examiner Signature of Supervisor

 Signature of H.O.D.

DECLARATION BY CANDIDATE

DATE: __________

I declare that the project report on “COMPANY

PROFILE OF COCA COLA” in Sagar City is my own

work, conduct under the supervision of MR. NEERAJ

TIWARI (FACULTY OF BBA DEPTT., NOBLE

COLLEGE SAGAR) Affiliated to Dr. Hari Singh Gour

University, Sagar.

To the best of my knowledge the report does not contain

any work which has been submitted for the award of any

degree, anywhere.

Signature of the Candidate

GARIMA SHARMA
BBA 1st Sem
 ACKNOWLEDGEMENT

I would like to pay my sincere thanks to Mr. Ajish Kumar Head of

the Dept., BBA DEPTT. NOBLE COLLEGE Sagar for providing me
the opportunity of doing the project report.
I would to express my deep sense of gratitude to MR. NEERAJ
TIWARI (FACULTY OF BBA DEPTT., NOBLE COLLEGE
SAGAR) for his valuable guidance, advises, Cooperation & Constant
encouragement during the project preparation. He is very supporting and
without his help I would not have completed my project report
successfully.

I am very thankful to retailer and customer whom I had

approached for collection of necessary data and who give their valuable
time and comments, which were the inputs for my survey.

Date:
Place: GARIMA
SHARMA
BBA 1ST Sem.
 PREFACE

The project report has an objective to get the BBA

student familiar with real life business situation and gives an
opportunity to the student of understand the theoretical
concepts of marketing and finance in practical way.

In today’s world “Consumer is the King” consumer test

and preference go alone way in the actual sales of the
product. Every research work has to deal with various
people in concern organization and each of them have their
own opinion and thinking about various topics.

The main aim of the survey report was to determine

the “COMPANY PROFILE OF COCA COLA” in Sagar City.

I tried my best to express the report through

satisfactional representation, graphs, pie diagrams etc. and it
helped me to enhance my knowledge I am extremely happy
to place before our esteemed teachers. The report of the
survey carried in the city of Sagar on Coca Cola Products.
Coca-Cola India
INTRODUCTION

The Coca-Cola Company was originally established as the J. S.

Pemberton Medicine Company, a co-partnership between Dr. John Stith
Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time
produced the syrup for Coca-Cola on May 8, 1886

The World’s Most Powerful Brand

The company was formed to sell three main products.

1. Pemberton's French Wine of Cola (later known as Coca-Cola).

2. Pemberton's Indian Queen Hair Dye,
3. Pemberton's Globe Flower Cough Syrup.
• The Coca-Cola Company is the world's largest beverage
company, largest manufacturer, distributor and marketer of non-
alcoholic beverage concentrates and syrups in the world.
• The Coca-Cola formula and brand was bought in 1889 by Asa
Candler who incorporated The Coca-Cola Company in 1892.
Besides its namesake Coca-Cola beverage, Coca-Cola currently
offers nearly 400 brands in over 200 countries or territories and
serves 1.5 billion servings each day.
Interbrand’s Global Brand Scorecard for 2003 ranked Coca-Cola the #1
Brand in the World and estimated its brand value at $70.45 billion.
HISTORY OF COLA

The cola industry has phenomenal possibilities for rocketing profit

growth inspite of the sign of relief heaved by the manufacture at the
abrupt sensational termination of coca cola monopoly the tastes of cola is
by no means extinguished the coca. Cola have a status symbol to it...,
generated by the sub standard, penetrated, advertising and extensive
distribution network.

Total soft drink segment is growing at the rate of 10% per year still
if international standard area considered the per capita consumption of
three serving in rock bottom, less than even our neighbors’ Pakistan and
Bangladesh, where it is four more as much. So with kind of a market
potential coke entered in India in 1991 after the permissions of setting up
Britico Food company to coke was granted by the government in Pune in
1992 the plant was established for is deducted then the bottle are taken
out of the line and Cleaned again or rejected.

The most important step is the mixing of drink concentrate

dissolved in the soft water the sugar syrup at the same time. Carbon
dioxide is passed in the drink to produce a fizz. After the crowing of the
bottle the crown contains the manufacturing data batch number and Time.

COCA-COLA INDIA
 • Coca-Cola was the leading soft drink brand in India until 1977
when it left rather than reveal its formula to the government and
reduce its equity stake as required under the Foreign Exchange
Regulation Act (FERA) which governed the operations of foreign
companies in India.
• Coca-Cola re-entered India in 1993. The vision of the company is
to lead beverage revolution in the world and provide it’s consumer
quality beverages at affordable price. As on June 2005, Company
has 78 manufacturing locations across 24 states of the country.

BOARD OF DIRECTORS
1. Mr David M Gonski, AC (Chairman, Non Exec. Director)
2. Mr Terry J Davis (Executive Director, Managing Director)
3. Ms Jillian R Broadbent, AO (Non Exec. Director)
4. Mr Wallace Macarthur King, AO (Non Exec. Director)
5. Mr Geoff Kelly (Non Exec. Director)
6. Mr Irial Finan (Non Exec. Director)
7. Mr David Edward Meiklejohn (Non Exec. Director)
8. Ms Catherine Brenner (Non Exec. Director)
9. Ms Nessa O'Sullivan (CFO)
10. Mr Ken McKenzie (CFO)
Company Secretary: - Mr. George Thomas Forster

Coca-Cola India President Profile

Atul Singh
President & CEO , Coca-Cola India
Atul Singh took over as the President & CEO, Coca-Cola India from
1st September 2005.
Atul, holds a MBA degree from Texas Christian University.
• Prior to this assignment, Atul Singh was the President of East,
Central & South (ECS) China Division in January 2005.
Prior to joining Coca-Cola, Atul worked for the Colgate Palmolive
Company for 10 years and held several roles including Country General
Manager, Nigeria (1995-1998), CFO then General Manager, Romania
(1992-1995) and Finance Manager, USA Body Care (1990-1992), Prior
to Colgate, Atul worked as an Auditor with Price Waterhouse in New
York.

COCA-COLA PRODUCTS AND BRANDS

The Coca-Cola Company offers nearly 400 brands in over 200
countries

• Diet Coke (introduced in 1982), which uses aspartame, a synthetic

phenylalanine-based artificial sweetener in place of sugar
 • Diet Coke Caffeine-Free
• Cherry Coke (1985)
• Diet Cherry Coke (1986)
• Coke with Lemon (2001)
• Diet Coke with Lemon (2001)
• Vanilla Coke (2002)
• Diet Vanilla Coke (2002)
• Coca-Cola C2 (2004)
• Coke with Lime (2004)
• Aquarius Mineral Water (2004)
• Diet Coke with Lime (2004)
• Diet Coke Sweetened with Splenda (2005)
• Coca-Cola Zero (2005)
• Coca-Cola Black Cherry Vanilla (2006)
• Diet Coca-Cola Black Cherry Vanilla (2006)
• Coca-Cola BlāK (2006)
• Diet Coke Plus (2007)
• Coca-Cola Orange (2007)

PRODUCTS IN INDIA BY COCA-COLA

• Coca-Cola
• Thums-up
• Fanta
• Limca
• Sprite
• Maaza
 • Kinley
• Georgia
• Minute Maid

Product Decausticiser - Process Diagram

Coca-Cola Product Manufacturing Plant Layout

COMPANY QUALITY PROMISE

Quality Is Our Highest Business Objective

The Coca-Cola Company exists to benefit and refresh everyone it
touches. For us, Quality is more than just something we taste or see or
measure. It shows in our every action.

RESEARCH METHODOLOGY
For any company to have efficient distribution channel needs to have
satisfied intermediaries, so that they hold with company products and
provide them to end user. Thus I selected my research objective as:
RESEARCH OBJECTIVES

Research Objectives are as under:

 To identify the Company Profile Coca Cola.
 To Identify the area of service in which company needs to
Improve.
 To identify the Strengths/Weakness of Company delivery system
in rural area.
 To know whether Wholeseller is able to satisfy the retailers need in
their specific area or not.
 To help the Company in designing proper strategies for rural area.

RESEARCH DESIGN

Purpose of study: - Descriptive

The study focuses on the satisfaction level for different products. As well
as on other parameter's such as Commission, Delivery mechanism, Sales
Force, Credit Period. etc. which are very crucial in assessing the
satisfaction level and for identification of strength's of coca cola and
flaws where the company need's to be improve. However, study may not
focus why this factors effects the individual’s satisfaction level regarding
different parameters and exactly up to what degree.
Degree of research question crystallization: - Exploratory study
As per my objective of the research, the research questions would try to
find out the current situation in the market regarding the satisfaction level
of retailers and Wholeseller's. Moreover, the hypothesis is not pre-defined
here, but it would be define during the study. Here research problem is
also general.
Method of data collection: - Interrogation & Personal Interview
Based on my initial observation, I have prepared a questionnaire to
collect the response from retailers and whole sellers as primary data.
Versatility of the questionnaire will help to cover almost all related
factors impacting the satisfaction of the target sample. Interrogation takes
less time than observation and gives information that is more purposeful

Research environment: Field study.

Survey is the main part of the study and primary data collection. So that
the study will be carried out in field, I have gone to the market and
interviewing retailer's and Wholeseller's in the area of Sagar and other
interior villages associated to this towns.

DATA COLLECTION & DESIGN

Data source: Primary source

To satisfy the objective of the research it is necessary to get the response
from the respondents, which act as primary source of data. I have
collected Primary data by personally surveying Retailer's & Wholeseller's
in the sampling area specified.

Approach: Interview (Personal Contact)

Instrument: Questionnaire
 Questionnaires Designing:
 It is the most crucial part of any market research. I have taken a due
care in designing the Questionnaire for my research. I have meet more
than 200 retailers during my training period in order to learn the Order
taking Mechanism, POP Displays, Competitive Products, Retailers
Attitude towards sales force etc. Even from Area Sales Manager I
identified various Parameters to be listed in my questionnaire's have
taken utmost care in deciding right question, correct sequence, what
should be wording of each & layout of questionnaire as a whole.

 Type of Questionnaire: Structured Non Disguised

I have arranged the questions in a specific order to get the facts and
the interviewer be asked to response strictly in accordance with a pre-
arranged order. The objective of the survey was disclosed every time
before getting the response from the respondent.

 Type of Question: Close Ended

 Number of questions: 2 (For Retailer's), 15 ( For Customer’s)

SAMPLING PLAN

Sampling Area : Sagar

Sample Population : Customer’s, Retailer's of Sagar Area.
Sample Size : 2 Retailers + 15 Customers
Method Of Data Collection : Questionnaire
Sampling technique : Convenience Sampling
Customer Service Overview

Product
Service
Support
Customer or Consumer Call Types CSR
 Distribution Repair Customer Support

Coca-Cola Statistics

• Coca cola owns more than ½ of the world’s beverages.

• Coke is affordable in all the countries we surveyed. It was not out
of the price range for an afternoon snack.
• Coke comes in a variety of sizes worldwide so you can use it for a
crowd or as a personal snack drink
Advertising

• Coke was first advertised as a remedy for headaches and

exhaustion
• Coke has been advertising on television for 50 years.
• Songs used in coca cola commercials have become popular.
• They use catchy mottos such as:
“Adds a refreshing relish to every form of exercise”

Objectives of Coca Cola India

To increase size of worldwide Coca Cola enterprise

To gain 60% of the markets for soft drink industry

To achieve a 20% return on capital employed

 To survive current market war with competitors

To increase awareness of the product on market

Competitor Analysis

Competitors: PepsiCo, Parle Agro Products

Pepsi gives tough fight with almost similar investment,
advertisement, Strategies and Products.
Parle resurges with refreshing drinks as Appy Fizz, Fruity, LMN
PepsiCo also has a snack product line including Lays, Cheetos and
Quaker OAT’s
PepsiCo provide carbonated drinks, Fruit Drinks and Packaged
Drinking Water
SWOT ANALYSIS
DATA ANALYSIS & INTERPRETATION

ON WHAT BASIS CUSTOMER PURCHASE COCA

COLA

OTHERS 20%

TASTE 50%

QUALITY 5%

PRICE 25%

0% 10% 20% 30% 40% 50% 60%

Interpretation
On the basis of the above data analysis I found that consumer prefer
purchasing Coca Cola for taste.
 MEDIA EFFECT ON PRODUCT SALE

35%

30%

25%

20%
35% 35%

15%

20%
10%

10%
5%

0%
TELEVISION NEWSPAPER INTERNET OTHERS

Interpretation
The media effect on product sale analysis shows that both Television &
Newspaper play major role in selling of the product i.e. 35% both.

Industry Share of CCI

Interpretation
In Carbonated drink 60% market share is of Coca Cola.
In Fruit drink 36% market share is of Coca Cola.
In packaged water 33% market share is of Coca Cola.

Market Share for Carbonated Drinks

Interpretation
It can be interpreted that Coca Cola occupy 60% of market share for the
Carbonated drink in comparison to Pepsi & others.

FINDINGS
Out of 800 consumers, 51% are males and only 49% are females.
Maximum number of people surveyed is below 15 years
Out of 800 people 13%are professionals, 9%are businessman,
26%are serviceman, and 49% are students.
 Out of 800 respondents, 97% of consumers buy cold drinks and
only 3%of them do not buy.
19% respondents prefer coke, 18% prefer pepsi, 12% 7up, 11 % of
them prefersprite, 9%fanta, 8% prefer mazza, and 23% prefer
thumsup
25%people purchase cold drinks because of taste,20% people
purchase cold drinks because of brand name,20% people purchase
cold drinks because of packaging,15% people purchase cold drinks
because of price ,11% people purchase cold drinks because of
brand ambassador 8%people purchase cold drinks because of easy
avilability1%people purchase cold drinks because of any other
reason.
Out of 800 consumers 98% have seen the advertisement and only
2% have not seen the advertisement of any chips
23% people remember the advertisement of coke, 23% people
remember the advertisement of.pepsi, 1% people remember the
advertisement of 7up, 6% people remember the advertisement of
sprite, 4% people remember the advertisement of fanta, 10%people
remember the advertisement of mazza, and 23% people remember
the advertisement of thumsup
24% people remember the advertisement because of creativity.

LIMITATIONS

Limited Time available for interviewing the respondent. As a result

of this it was not possible to gather full information about the

respondent.
 Some time the problem which I face is language problem for which

I have to make them understood.

The time constraint face in my project might have affected the

comprehensive of its findings.

Some time the retailers & customer do not respond rightly to the

questionnaire.

Sample size was very small as compare to the population of Sagar

city.

People did not give full response and they are bias in some

personal questions.

SUGGESTIONS

Step should be taken for short run specialized ad campaign that

speak to our target audience.

 Must focus more on the availability and affordability of its

products.

Should increase R & D to improve the quality & taste

Rejuvenate & strengthen the existing brand.

The Distribution channel should be properly established and

reduced its price to certain extend so that it can extend its reach to

rural market.

Company should introduced sales promotion schemes like, free

gifts, coupons, cash discount, contest etc.

Step to be taken to reduce the proportion of defective product in

total quantity supplied.

CONCLUSIONS

The Coca-Cola Company is the world's largest beverage company,

largest manufacturer, distributor and marketer of non-alcoholic beverage
concentrates and syrups in the world, and one of the largest corporations
in the United States.
In the Year 2010,Companies earning per share growth is 19%, unit
case volume growth 6%, net operating revenue growth 20%, Operating
Income growth 15% in compression to 2010. In the year 2009, Coca-Cola
India launched new product “Fanta-Apple” in the Indian market.

BIBLIOGRAPHY

REFRENCES:

1. PHILIP KOTLER, “Principle of Marketing”

2. D.D. Sharma, “Marketing Research”

 3. C.R. Kothari, “ Research Methodology”

WEBSITES:

1. www.wikipedia.com

2. www.cocacola.co.in

3. www.google.com

4. www.scribd.com

QUESTIONNAIRE OF RETAILERS

Name : ----------------------------------------------
Address: ----------------------------------------------
Contact No. : ----------------------------------------------

Q1). From how long you are associated with the company?

< 5 years 5 -10 years

 10-15 years >15 years

Q2). What is your opinion regarding the Sales Force Of the Company?

Highly Satisfied Satisfied Neutral

Dissatisfied Highly Dissatisfied

Q3). Are you satisfied with the current commission system of the company?

Highly Satisfied Satisfied Neutral

Dissatisfied Highly Dissatisfied

Q4). What is your opinion regarding the sales person visit in a month?

Inadequate Adequate Regular

Q5). As per you what is the proportion of defective products in total quantity
supplied?

0 - 2% 2 - 4%

4 – 6% >6%

QUESTIONNAIRE OF CUSTOMERS

Name : ----------------------------------------------
Address: ----------------------------------------------
Contact No. : ----------------------------------------------

Que1). Do you Drink Coca Cola?

 a. Yes b. No

Que2.Which product line do you prefer most?

( ) Fanta ( ) Coca Cola

( ) Limca ( ) Sprite

Que3. How did you first discover the Coca Cola Products?

( ) Advertisement (Newspapers, TV, Magazines)

( ) Mouth publicity

( ) Saw in the shop

( ) Other

Que4.Which product line do you prefer most?

( ) Chocolates ( ) Beverages

( ) Candy ( ) Snacks
Que5. On What basis you purchase the product?

a. Company Image b. Price c. Quality d. Taste

Que6. How often do you find that product supplied to you is of older dates?

a. Mostly b. Sometimes c. Rarely d. Never

Que7. What Facility you desire from the company?

a. Adequate service b. Offers

c. Effective Advertisement

Que8. Are you satisfied with the price of the product?

a. Yes b. No
Que 9 which size of Coca Cola do you prefer?

a. Can b. Small c. Medium d. Big

Que 10. Give any Suggestion ?

……………………………………………………………………………………

Date:

Place: Signature