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Marketing

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Marketing

Distribution Tends to Be Relatively Invisible or Not Noticeable Much of the Time. When

Do You Notice Distribution?

Most of the time, it is quite hard to notice distribution; however, the process is sometimes

easy to notice. When demand is lower than anticipated, distribution becomes very important.

Demand may exceed projections in one region. In such cases, quick action from management is

required to allocate additional resources to fulfill the increased demand. The organization risks

missing out on potential revenue growth opportunities if it does not take this action (Ali &

Anwar, 2021). This situation will reveal the distribution systems and methods, necessitating

modifications. Regardless, once the gap is filled, the variation will be barely noticeable and may

serve as a baseline in the future (Padgett & Loos, 2021). The distribution systems and methods

will become open to everyone due to such market changes, which will require adjustments.

You May Notice an Ad for A New Automobile or A New Computer with What Appears To

Be A Low Price. However, When You Take a Closer Look, The Price is Not as Low As It

Seems. Why Is This the Case?

The approach is called "psychological pricing." It is a crucial factor in bringing in more

and more customers to the business. A vendor can sell goods and services at a reduced price if

they know a customer is willing to pay substantial money to acquire them. To entice customers,

companies often advertise the lowest possible costs for products with the fewest features

(Padgett & Loos, 2021). This is often the case with electronics like cell phones, automobiles, and

computers. Once customers upgrade to a more sophisticated model with the required capabilities,

they are forced to pay a premium. Therefore, the psychological pricing approach aims to entice

customers to make purchases in-store.

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3 Ads That I Like

Advertisement for Samsung's "Galaxy S22 Ultra"; the ad emphasizes the benefits of

Samsung's newest smartphone, such as its 5G connectivity and photographic ability. The ad is

visually appealing and highlights the phone's modern design. The second commercial is Nike's

"Play New." The ad emphasizes the company's commitment to diversity and inclusion by

featuring a wide spectrum of players in different sports. The commercial is visually and sonically

appealing. The third ad is Coca-Cola's "Open That Coca-Cola," which features people from

many cultures enjoying the refreshing drink. The commercial, which has a memorable tune,

celebrates the joy of sharing a Coke with friends and family.

3 Ads That I Dislike

First is the Dove's "Real Beauty" ad. Despite getting great recognition for encouraging

body positivity and diversity, Dove's "Real Beauty" campaign has drawn criticism for upholding

beauty standards and propagating the idea that looks are the most important factor in determining

one's worth. These factors make the campaign unpopular with certain groups. Second is Kendall

Jenner's Pepsi ad. The advertisement generated controversy since it was deemed improper and

made fun of social justice organizations. In the ad, Kendall Jenner is seen in a demonstration and

delivers a Pepsi can to a police officer to calm things down (Wang et al., 2019). Last is any

progressive commercials that feature Flo. The primary spokesperson for the leftist

advertisements is Flo. It is difficult for me to relate to Flo, and I typically find any commercial

that appears overly progressive annoying.

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References

Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing strategies and their influence on

consumer purchasing decisions. International Journal of Rural Development

Environment and Health Research, 5(2), 26–39. https://doi.org/10.22161/ijreh.5.2.4

Padgett, D., & Loos, A. (2021). Applied Marketing, 2nd Edition | Wiley.

Wang, Q.-F., Xu, M., & Hussain, A. (2019). Large-scale ensemble model for customer churn

prediction in search ads. Cognitive Computation, 11(2), 262–270.

https://doi.org/10.1007/s12559-018-9608-3