EXECUTIVE SUMMARY

CHAPTER ONE

1.0 BUSINESS DESCRIPTION

The name of the business will be Wapendwa snacks producers. Wapendwa is a Kiswahili word
meaning them that are loved description the customers’ manufacturer relationship and producers
which mean a manufacturing company. Business will be located in Kakamega county, khayega
town. Khayega is located 13 kilometers from Kakamega town on a busy highway Kakamega-
Kisumu.

CHAPTER TWO

2.0 MARKETING PLAN

The business will serve institutional, religious and domestic customers in Kakamega County.
Business has a target market share of 40,000 customers. Customers will buy because of the
enterprise quality products. Its strategy location and uniqueness of the enterprise near to the
market will be a competitive advantage in that low distribution costs will be incurred. The
business will use advertisement methods like radio, posters to inform people about the products.

CHAPTER THREE

3.0 ORGANISATION AND MANAGEMENT PLAN

The director of wapendwa snacks producer enterprise is a holder of a certificate in food and
beverage production and service. He will be assisted by her assistant. The manger will be having
several duties like budgeting, ensuring development and effective implementation of the
organization strategies, policies and procedures with a view of achieving set targets and
safeguarding organizational assets.

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CHAPTER FOUR.

4.0 OPERATIONAL PLAN

For the business to succeed accordingly that manager will purchase strong durable and reliable
equipment which are long lasting. This will increase effective production and service. At the
start, the business will be on all scale basis and due to anticipated high demands in sales it will
expand to satisfy its potential customers.

CHAPTER FIVE.

5.0 FINANCIAL PLAN.

Manager intended to invest money to cater for pre-operational cost. Financial information will be
contained in profoma income statement and breakeven point.

Capital will be acquired from equity bank, loans, friends and family. Total capital investment for
the business will be 3, 00,000 Kenya shillings.