EXECUTIVE SUMMARY

BUSINESS DESCRIPTION
The proposed business name will be SMILEY ELECTRONIC ENTERPRISE which will be a
sole proprietor.
The business will be located in Matuu town along Garrisa Highway opposite main bus station.
The business will deal with selling electrical equipment services solutions and providing repair
services.
The business will be electrical industry with the aim of providing highly quality service solutions
to customers at high customer satisfaction levels. The business will have some goals which will
need to be achieved.

MARKETING PLAN
I will categorize customers as follows; domestic customers, Institutional customers and
commercial customers.

ORGANIZATIONAL PLAN/HUMAN RESOURCE PLAN

The business will be sole proprietorship. ALFRED will be the manager of the business. He will
be assisted by other staff to ensure that all the objectives are attained.

OPERATION AND PRODUCTION PLAN

There will be sufficient equipment for production. The services will be of fair prices to attract
customers. The services and products will be of high quality.
Services will entail the solutions to electronic equipment to increase functionality. Materials used
in servicing will be electrical materials, since it will be dealing with electronic office equipment
and devices.
The business will need skilled personnel for production process to be efficiently.

FINANCIAL PLAN
The business will require Ksh800,000 to start its operation.
Source of finance and their uses will be indicated. The source of capital for the business will be
from loans from banks and personal savings.
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