CHAPTER THREE

REASERCH METHODOLOGY
3.1 INTRODUCTION
This chapter presents the research methodology that was applied in conducting the study. It
discusses the research design, target population, data collection instruments, data collection
procedures as well as data analysis and presentation.

3.2 RESEARCH DESIGN

This study used explanatory research design, aimed at a survey of Kohan Journal Textile
Company in Mombasa County. The study employed a descriptive research design of cross
sectional type. A descriptive research design attempts to describe or define a subject, often by
creating a profile of a group of problems, people or events through the collection of data and
tabulation of the frequencies on research variables or their interaction. (Katua 2014). A
descriptive research define questions, people surveyed and the method of analysis prior to
beginning of data collection. The descriptive design was used to describe the characteristics of
the independent variable. This was appropriate to obtain information concerning the current
status of the phenomenon to describe what the current situation is, with respect to the variable of
the study. Gharry and Gronhang (2005) asserts that in descriptive design the problem is
structured and well understood, a fact that Mugenda (2003) agrees that descriptive design is most
preferred because it gives a report on things as they actually are.

3.3 TARGET POPULATION

The study was conducted at Kohan Journal Textil industry located in Kwale County. The reason
for choosing the company is that, it exhibit an elaborate supply chain management philosophy
and make use of manufacturer supplier business partnership. Kohan Journal Textil industry has a
workforce of about 320 employees. The study concluded that a census survey on that population.
According to sekarun (2005), population is a group of individuals’ objects or items from which
samples are taken for measurement or it is an entire group of persons or elements that have at
least one thing in common. The study targeted employees and the key stakeholders of the
company.
3.4 DATA COLLECTION INSTRUMENTS
The data was collected by use of a structured questionnaire that was administered by “dropping
price method”. The selection of the tool was guided by the nature of the data and the objectives
of the study and easy to analyze. The study established the perceptions of the respondents who
were the employees of Kohan Journal Textil industry.

3.5 DATA COLLECTION PROCEDURE

The primary data was gathered from production managers, procurement managers, finance
managers, quality managers, stores manager and other employees of Kohan Journal Textil
industry Company. The managers were considered appropriate since they established better the
effects of manufacturer –manufacturing business partnership on production efficiency in the
organization. The primary source of data collection method that was used in the study includes
the use of questionnaire that was used to source information from the company. The
questionnaire took both the form of open and closed ended questionnaire in order to enable
effective data collection. The secondary data was attained from the written materials which
include the journal, magazines, past studies and other relevant books. This enabled the researcher
to compare the data from the questionnaire with the written materials. This enable effective data
collection and analysis from the company.

3.6 DATA ANALYSIS AND PRESENTATION

Sekarum (2003) asserts that there are three objectives in data analysis, getting a feel for the data,
testing the goodness of the data and answering the research questions. After gathering data from
questionnaire schedules, they were checked adequately for reliability and clarification. The data
was analyzed using quantitative technique, whereby the findings were presented in the form of
frequency distribution table while quantitative technique were incorporated. In the study to
facilitate description and explanation of the study findings, by so doing this created good
undertaking of the study findings.
 CHAPTER FOUR
DATA ANALYSIS, PRESENTATION AND INTERPRETATION
4.1 INTRODUCTION
This chapter deals with the presentation and analysis of data collects through questionnaire from
the field. Data was collected from procurement managers, quality managers, finance managers,
production managers and other key employees of Kohan Journal Textil industry.

4.2 PRESENTATION OF FINDINGS

A total of 50 questionnaire were distributed in the company. Out of the 50 questionnaire, 42 were
returned to the researcher. This represents a response rate of 84%. This percentage was
considered sufficient for the study. The 16% who never responded on the questionnaire cited
busy schedules as the main reason for lacking time to fill them.

Table 1: Response Rate

Response Number of respondents Percentage%

Expected Response 50 100

Received Response 42 84
Non - Response 8 16

The study wanted to establish the level of experience of the production and the findings are
illustrated in the table below

Table 2: Work experience of the respondents

Years of Service Frequency Percentage %

1 -2 5 10
3-4 10 20
6-9 15 30
10 Years and above 20 40
 Total 50 50

The results revealed that 10% had working experience of 1-2 years, 20% had working
experience of 3-5 years and 30% had experience of 6-9 years while 40% had experience of over
10 years.

The study also wanted to find out the position of every respondent in the organization and the
findings are illustrated in the table below.

Table3: Positioning the organization

Respondents Frequency Percentage%

Production Manager 5 10
Quality Manager 9 18
Procurement Manager 10 20
Finance Manager 8 16
Operation Manager 6 12
Human Resource Manager 7 14
General Manager 5 10
Total 50 100

The respondents were asked to indicate the positions they held in the respective companies and
the duration they had served in those positions. They were provided with options to choose from.
The findings in table three confirm that 20% of the respondents who participated in the study
were procurement managers, 18% were quality managers, 10% were production managers and
general managers, 14% were Human Resource managers, 12% were operation managers, 16%
were finance manager. It was also evident from the findings of the study that most of managers
who participated in the study are male represented by 65% while 35%of the respondents were
female as shown in the table below.

Table 4: Gender of respondents

Gender Percentage
 Male 35
Female 65
Total 100

This is a clear indicator that the company has more female managers than males.

4.3 ANALYSIS OF OBJECTIVES

The study examined the behavior of the objectives specified in an attempt to understand their
effect on manufacturing performance efficiency.

4.3.1 Extend to which organizations in Kenya have embraced manufacturer –supplier

collaboration.
The study sought to establish the extent to which organizations in Kenya have embraced Earlyt.
Manufacturing performance. A number of questions were fronted to the respondents who gave
their response on a scale. Several factors were used by the researchers to show the extent to
which Kohan Journal Textil Company had embraced the concept. Qualitative techniques were
used to reveal the findings that the firm had embraced the concept with bigger percentage as it
had incorporated most manufacturer –supplier variable in their operation.

4.3.2 Effects of collaboration on purchasing efficiency.

The findings revealed that collaboration has a positive and significant effect on purchasing
efficiency Previous research on channel distribution logistic function has suggested that there is a
positive relationship between collaboration and satisfaction.(Anderson and Narus 1990,skinner et
al 1992) . Collaboration between channel members will increase channel efficiency and help
members attain their mutual goals.

4.3.3 Effects of commitment on manufacturing performance efficiency.

The findings revealed that commitment has a positive and significant effect on manufacturing
efficiency. According to (stanko et al, 2007), commitment enables the manufacturers and
suppliers to develop the belief that the existing partnership is very important and hence it
deserves maximum efforts to maintain it for the long term period thus improving the purchasing
efficiency. Partnership commitment takes both parties to have the willingness to invest resources
in partnership. They are able to secure a partnership due to its identification with and
internalization of the goals and value of another party thus improving purchasing efficiency of a
firm (Kwon 2005).

4.4 SUMMARY OF FINDINGS

The study also sought to determine the partnership/collaboration that exists between
manufacturer –supplier and purchasing efficiency in Kohan Journal Textil Company. Data was
analyzed using descriptive statistical technique which included frequency, percentage and tables.
From this research findings, it can be concluded that commitment, collaboration and
embracement of E.S.I (manufacturer-supplier collaboration) influences purchasing efficiency.
The independent variable were also measured using the response on each of the variable obtained
from the respondents.