Professional Documents
Culture Documents
Caroline Chepkorir Business Plan
Caroline Chepkorir Business Plan
RESTAURANT
i
DECLARATION
I declare that this business plan is my original work and had never been submitted to Kenya
National Examination Council or any other examination body for the ward of certificate or
diploma.
SIGNATURE:..........
DATE:............
SIGNATURE:.........
DATE:.....
ii
DEDICATION
I dedicate my work to my beloved parents for the support in order to accomplish my project.
iii
ACKNOWLEDGEMENT
I acknowledge my supervisor madam Wambua for the guidance and support during the writing
of this business plan may God bless her abundantly also the school for providing support.
TABLE OF CONTENTS
iv
DECLARATION.............................................................................................................................ii
DEDICATION...............................................................................................................................iii
ACKNOWLEDGEMENT..............................................................................................................iv
EXECUTIVE SUMMARY..........................................................................................................viii
CHAPTER ONE...........................................................................................................................viii
1.0. BUSINESS DESCRIPTION.................................................................................................viii
CHAPTER TWO..........................................................................................................................viii
2.0. MARKETING PLAN............................................................................................................viii
CHAPTER THREE......................................................................................................................viii
3.0. ORGANIZATION AND MANAGEMENT PLAN............................................................viii
CHAPTER FOUR........................................................................................................................viii
4.0. OPERATIONAL PLAN........................................................................................................viii
CHAPTER FIVE............................................................................................................................ix
5.0. FINANCIAL PLAN................................................................................................................ix
CHAPTER ONE..............................................................................................................................1
1.0 BUSINESS DESCRIPTION.....................................................................................................1
1.1BUSINESS NAME.....................................................................................................................1
1.2 Business location and address...................................................................................................1
1.3 FORM OF OWNERSHIP..........................................................................................................1
1.4 PRODUCT AND SERVICES...................................................................................................2
1.5 JUSTIFICATION OF THE OPPORTUNITY...........................................................................2
1.7 GOALS OF THE BUSINESS...................................................................................................3
1.8 ENTRY AND GROWTH STRATEGY....................................................................................3
1.8.1 ENTRY STRATEGY.............................................................................................................3
1.8.2 GROWTH STRATEGY.........................................................................................................3
CHAPTER TWO.............................................................................................................................4
2.0MARKETING PLAN.................................................................................................................4
2.1 CUSTOMERS...........................................................................................................................4
2.2 Market share..............................................................................................................................4
2.3 COMPETITION........................................................................................................................5
2.4METHOD OF PROMOTION AND ADVERTISMENT...........................................................6
v
2.5 PRICING STRATEGY.............................................................................................................6
2.6 SALES TACTICS.....................................................................................................................6
2.7 DISTRIBUTION STRATEGY_for the final customer to get products in order to satisfy the
demands the following distribution strategies will be considered.................................................6
3.2 MANAGERS AND QULIFICATIONS....................................................................................9
3.2.1 MANAGERS..........................................................................................................................9
3.3 PERSONNEL............................................................................................................................9
3.3.2 CASHIER...............................................................................................................................9
3.3.3 HEAD WAITER...................................................................................................................10
3.3.4 WAITERS.............................................................................................................................10
3.4 RECRUITMENT, TRAINING AND PROMOTION.............................................................11
3.5 RENUMERATION AND INCENTIVES...............................................................................12
3.6 LICENSES, PERMIT AND BY-LAWS.................................................................................12
3.6.1 LICENCE.............................................................................................................................12
5.6.2 PERMITS _trading license from ministry of trade...............................................................12
5.6.3 BY-LAWS............................................................................................................................13
CHAPTER FOUR.........................................................................................................................14
4.0OPERATIONAL/PRODUCTION PLAN................................................................................14
4.1PRODUCTION/OPERATIONAL FACILITIES AND CAPACITIES...................................14
4.2 PRODUCTION/SERVICE STRATEGY................................................................................15
4.3 PRODUCTION PROCESS.....................................................................................................15
4.4 REGULATIONS AFFECTING THE OPERATION..............................................................15
4.5 MATERIALS USED...............................................................................................................16
CHAPTER FIVE...........................................................................................................................17
5.0 FINANCING PLAN................................................................................................................17
5.1PRE-OPERATIONAL COST..................................................................................................17
5.2 ESTIMATION OF THE WORKING CAPITAL....................................................................17
5.3. PREPARATION OF CASHFLOW PROJECTIONS............................................................19
5.4 PREPARATION PROFORMA INCOME STATEMENT AND BALANCE SHEET..........20
5.4.1PROFORMA BALANCE SHEET........................................................................................21
5.5CALCULATION OF BREAK EVEN POINTS.......................................................................22
vi
5.6CALCULATION OF PROFITABILITY RATIOS..................................................................22
5.7 DESIRED FINANCING........................................................................................................23
5.8 PROPOSED CAPITALIZATION...........................................................................................23
vii
EXECUTIVE SUMMARY
CHAPTER ONE
CHAPTER TWO
Nearness to the market will be a competitive advantage in that low distribution cost will be
incured. Conspicuous display of the product and good public relationship with the customers,
suppliers and employees will be part of the sales tactics.
CHAPTER THREE
CHAPTER FOUR
viii
CHAPTER FIVE
The business target a gross profit of 40% sales of ksh 8022800 per year and a break even point of
ksh 18715.61.
ix
CHAPTER ONE
1.1BUSINESS NAME
The name of the business will be known as Tabasamu restaurant which is derived from Swahili
word which means it’s simple and easy to pronounce.
BOMET, KENYA
Police station.
Bomet
town
Tabasamu restaurant
Petrol
station
Advantages of partnership
1
1. Work is distributed among the partners
2. Sound decision making through consultative process
3. A higher growth rate as a result of combining ambition from different partners
4. Losses and liability are shared among the partners
5. Business can be easily expanded
6. Partnership has goodwill and financial influence enabling it to rise finance easily
Disadvantages of partnership
The restaurant will produce this at the best of their quality to outshine the nearby restaurant
2
1.6 INDUSTRY
The business will be under the food process industry producing roasted chicken, goat, French
fries, fresh juice, ugali and kachubari.
According to the partners’ statistical survey, he came up with clear evidence at consumption of
fast food due to increasing population, increased day and boarding schools, private and public
hospitals.
The business intends to offer satisfactory services for high demand of fast food in the locality.
Better services continuity of supply, quality product at fair prices will be targeted. The business
also plans to expand to create employment to the growing population of school leavers who are
skilled in food and beverage, control, production and service and are unemployed in the area
3
CHAPTER TWO
2.0MARKETING PLAN
The business will target a market share of 15% of the sub-county population, a target market
share of 8785 customers. These customers will buy because of the enterprises quality product
Nearness to the market will be competitive advantage in that low distribution cost will be
incurred
2.1 CUSTOMERS
Tabasamu restaurant will cater for the domestic and institutional customers
a. Domestic customer- they will be composed of local community members who will buy
directly from the enterprise for either consumption at the premise or take away
b. Institutional customers – the enterprise as the potential to attract the students around the
locality as there is a concentration of day and boarding schools and other technical
institution. They include Bomet high school, Lako schools, Emitiot primary and secondary
schools, St. Mary’s primary, Bomet academy and Siwot polytechnic.
i. The enterprise will be located at a convenient site which will enhance volume of sales
because of accessibility
ii. The enterprise will be offering high quality food different from what other restaurant
offer.
iii. The products will always be ready ones.
4
Sales
20%
30%
50%
2.3 COMPETITION
Information from district trad4e office indicates that there are two restaurants within the vicinity.
Tabasamu restaurant may get some pressure byfrom them in that; they operate on a 24hrs basis.
Through these, restaurant will pose some competition, their weakness are permanent thus
unsatisfying service to the rapid increase in demand for fast food product. The following table
shows comparison of the two competitors.
5
2.4METHOD OF PROMOTION AND ADVERTISMENT
PROMOTION
On Wednesday, Friday and Saturday nights discounts will be offered.
ADVERTISMENT
We used radio announcements to advertise the products and services offered by the enterprise
and the reason why we used radio is because is cheaper and can reach remote areas.
Posters and billboards will be printed and displayed 60km within and out of town to introduce
the restaurant to the market.
2.7 DISTRIBUTION STRATEGY_for the final customer to get products in order to satisfy
the demands the following distribution strategies will be considered
(I)Direct channel distribution _This is producer and direct to the consumer.
6
(ii) Indirect channel distribution _This is where the business will distribute their products the
producer to wholesaler to retailer then to the consumer
(iii) Sales person _these will done with those people who walk around and sell products.
7
CHAPTER THREE
3.0ORGANIZATIONAL PLAN
3.1Organizational structure
Manager
Assistant Manager
Cashier
Head cook
Waiters
Cooks
Stewards
Security personnel
3.2.1 MANAGERS
Duties and responsibilities;
8
To set the organization objective and goals
To provide management of the business
To provide overall coordination
To recruit, hire and dismiss staff
Qualifications;
Have knowledge in food and beverage
Able to supervise all sectors
At least one year working experience
Have a certificate from a recognized institution
3.3 PERSONNEL
3.3.1 ASSISTANT MANAGER
Qualifications;
3.3.2 CASHIER
Duties and responsibilities;
1. In charge of purchasing
2. Control inflow and outflow of cash
3. Does the accounting work
Qualifications
3.3.4 WAITERS
Duties and responsibilities
1. Services of food
2. Welcoming guest
3. Billing of customers
4. Promotion of drinks
Qualifications;
1. Over 18 years of age
2. Have knowledge of the area
3. Trustworthy
4. Ready to work for long hours
The recruitment of the required employees will be done on August 2021. Vacancies will be
advertised through posters and local newspapers. The applicants will be interviewed by the
manager and successful candidates will be recalled two weeks later. They will be required to
report on 13th August 2021 for preparations of the grand opening of the restaurant on 14 th
September 2021
B. Training
11
The business will train the staff on product and service improvement so as to develop
competence on all staff. They will be sent annually for training at SIWOT YOUTH
POLYTECHNIC.
C. Promotion
Because the business will be growing, promotion will be hard at first but instead the company
will offer employee of the month a token of appreciation. When the business fully expands, pay
rise will be increased
The table bellow shows the monthly wages and salaries for every member of the proposed
establishment.
3.6.1 LICENCE
The license of the business will be obtained from Bomet county council office.It will be obtained
before the business starts it's operation at cost of six thousand and it will be renewed each year.
i. Registration certificate
ii. Trade name permit.
5.6.3 BY-LAWS
The hours of operation have to be defined and specified in this case. The local authority can
council suspends or verify the license.
12
CHAPTER FOUR
4.0OPERATIONAL/PRODUCTION PLAN
Below is a table illustrating the tools and equipment that will be used in the day-to-day business.
13
Equipment/tool Number required Unit cost (Ksh) Total cost (Ksh) Suppliers’ name
Sufuria 10 300 3,000 Pravin stores
Chopping board 2 200 400 Pravin stores
Kitchen knives 5 200 1,000 Pravin stores
Meat knives 5 300 1,500 Pravin stores
Meat forks 5 200 1,000 Pravin stores
Fridge 1 20,000 1,500 Electronics
Blender 2 1,000 1,000 Dots
Oven 1 20,000 20,000 Electronics
Roasting tin 1 500 2,000 Dots
Jikos 2 500 20,000 Electronics
Deep freezer 1 30,000 30,000 Dots
Stainer 2 200 400 Electronics
Glasses 20 30 600 Electronics
Jugs 10 100 1000 Dots
furniture 20 chairs 1,000 20,000 Electronics
5 tables 2,000 10,000 Dots
2 shelves 5,000 10,000 Electronics
Service tray 4 200 800 Electronics
Salt shakes 7 100 700 Pravin stores
Plates 40 200 8,000 Piu furniture
Total 130,000
14
4.2 PRODUCTION/SERVICE STRATEGY
Setting out employers’ liabilities for compensation, death or incapacity resulting from accidents
in the course of the employees’ performance, their duties shall be sought.
15
2. Food drug and chemical substances
Food handlers’ certificate will be sought for the restaurant and kitchen staff after every six month
An act of parliament making provisions for registration for the sole proprietor and partnership
16
CHAPTER FIVE
Friends=Ksh. 300,000
5.1PRE-OPERATIONAL COST
Item/Expenses Amount (Ksh)
Renovation 15,000
Licenses 5,000
Advertising 10,000
Recruitment funds 10,000
Feasibility funds 5,000
Transport 4,000
Staff uniform 13,200
Insurance 7,000
TOTAL 69,200
17
913,700-69200=844,500
=ksh.844, 500
18
5.3. PREPARATION OF CASHFLOW PROJECTIONS
ITEM Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash at hand/bank 500000 528000 590400 651800 706200 757500 699700 675500 729900 791300 852700 94100
Sales 688900 689900 677700 691300 666600 55500 588800 692400 691300 692400 693500 694600
Tot. cash 11888 12181 12681 13431 13728 13130 12885 13699 14212 14837 15462 16087
Inflow “00”
Cash outflow
Purchases 413700 414800 402600 416200 401600 399600 399300 417300 416200 417300 418400 419500
Salaries 65600 65600 65600 65600 65600 65600 65600 65600 65600 65600 65600 65600
Staff meals 4800 4800 4800 4800 4800 4800 4800 4800 4800 4800 4800 4800
Rent 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000
Electricity 7000 7000 7000 7000 7000 7000 7000 7000 7000 7000 7000 7000
Licenses 5000 - - - - - - - - - - -
Adverts 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
Stationeries 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
Renovation 15000 - - - - - - - - - - -
Miscellaneous 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000
charcoal 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000
Maintance 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000
Medical allowance 28800 28800 28800 28800 28800 28800 28800 28800 28800 28800 28800 28800
House 21500 21500 21500 21500 21500 21500 21500 21500 21500 21500 21500 21500
allowance
Uniforms 13200 - - - - - - - - - - -
Bank charges 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
Transport 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
Total cash flow 660600 627700 613300 636900 615300 613300 61300 638000 629900 631000 632100 640200
surplus 528200 590400 651800 706200 757500 699700 675500 729900 791300 852700 914100 968500
19
5.4 PREPARATION PROFORMA INCOME STATEMENT AND BALANCE SHEET
ITEM YEAR 1 (Ksh) YEAR 2 (Ksh) YEAR 3 (Ksh)
Sales 80 220 000.00 80 468 684.00 82 882 744.52
Less cost of sales 4 536 900.00 4 673 007.00 4 813 197.21
Gross profit 75 691 100.00 75 795 677.00 78 069 547.31
Expenses
Salaries 787200.00 787200.00 787200.00
Staff meals 57600.00 57600.00 57600.00
Rent 180000.00 180000.00 180000.00
Electricity 93000.00 93000.00 93000.00
License 5000.00 5000.00 5000.00
Advertisement 120000.00 120000.00 120000.00
Stationery 120000.00 120000.00 120000.00
Miscellaneous 180000.00 180000.00 180000.00
Renovation 15000.00 10000.00 10000.00
Charcoal 222000.00 222000.00 222000.00
Maintenance 120000.00 120000.00 120000.00
Medical allowance 354600.00 354600.00 354600.00
Uniform 13200.00 13200.00 13200.00
Transport 48000.00 48000.00 48000.00
Bank 54000.00 54000.00 54000.00
TOTAL EXPENSES 2,240,600.00 2,235,600.00 2,235,600.00
NET PROFIT 73,450,500.00 73,560,077.00 75,833,947.31
BEFORE TAX
PROVISION FOR 22,035,150.00 22,068,023.10 22,750,184.19
TAX 30%
NET PROFIT 51,415,350.00 51,492,053.10 53,083,763.12
AFTER TAX
20
5.4.1PROFORMA BALANCE SHEET
ITEM YEAR1(KSH) YEAR2(KSH) YEAR3(KSH)
ASSETS
cash at hand/bank 500,000.00 914,100.00 1,328,200.00
Stock of raw materials 4,536,900.00 4,673,007.00 4,813,197.21
Pre-operational cost 69,200.00 - -
TOTAL CURRENT 5,106,100.00 5,587,101.00 6,141,397.00
ASSETS
FIXED ASSETS
Equipment 47,109,250.00 46,524,946.00 47,677,366.12
Less description - 20,000.00 350,000.00
TOTAL FIXED 47,109,250.00 46,504,946.00 47,642,366.12
ASSETS
Total assets 52,215,350.00 52,092,053.90 53,783,763.12
Liabilities
Borrowed loans 300,000.00 - -
Owners equity 500,000.00 600,000.00 700,000.00
Net profit after tax 51,415,350.00 51,492,053.90 53,083,763.12
Total liabilities 52,215,350.00 52,092,053.90 53,783,763.12
21
5.5CALCULATION OF BREAK EVEN POINTS
a. Variable cost
ITEM AMOUNT(KSH)
Purchases 4,536,900.00
Electricity 93,000.00
Advertisement 120,000.00
Stationery 120,000.00
Charcoal 222,000.00
Bank charges 54,000.00
TOTAL 5,145,900.00
B .Fixed cost
ITEM AMOUNT(KSH)
Salaries 787,200.00
Staff meal 57,600.00
Rent 180,000.00
License 5,000.00
Renovation 15,000.00
Maintenance 120,000.00
Medical allowance 345,600.00
Uniforms 13,200.00
Transport 48,000.00
Miscellaneous 180,000.00
TOTAL 1,751,600.00
75691100/80220000x100=94.4%
22
5.7 DESIRED FINANCING
ITEM AMOUNT(KSH)
Working capital 844,500.00
Pre- operational cost 69,200.00
Fixed assets 104,200.00
TOTAL 1,087,100.00
23