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Lecture Overview
• Classical Conditioning
• Operant Conditioning
• Using Conditioning &
Learning Principles
Introductory Definitions
• Ivan Pavlov
• Classical Conditioning:
learning that occurs when a
previously neutral stimulus
(NS) is paired (associated)
with an unconditioned
stimulus (UCS) to elicit a
conditioned response (CR)
Classical Conditioning
• So classical conditioning occurs when a neutral
stimulus. This stimulus can be almost anything
this objects didn't mean anything before. used
to be neutral, it didn't mean anything.
• But once conditioning takes place, this neutral
stimulus brings about some kind of response
because it is paired it is associated with a
stimulus that already produces a similar
response.
©John Wiley & Sons, Inc. 2010
Pavlov’s Experiments
Pavlov’s Experiments
Pavlov’s Experiments
Pavlov’s Experiments
©John Wiley & Sons, Inc. 2010
©John Wiley & Sons, Inc. 2010
©John Wiley & Sons, Inc. 2010
©John Wiley & Sons, Inc. 2010
©John Wiley & Sons, Inc. 2010
Little Albert Experiment
• The Little Albert Experiment | Watson &
Rayner (1920) – YouTube
• https://www.youtube.com/watch?v=Xjzf5B0cc
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• Operant
Conditioning:
learning in which
voluntary
responses are
controlled by their
consequences
Many classical conditioning theories are based on lab
animal studies. But humans are not lab animals.
https://www.youtube.com/watch?v=SFu7ZEF_pqk
CONSEQUENCE EFFECT
• CONSEQUENCE EFFECT
• Behavior Reinforcer Weakened or decreased behaviour.
• Shaping:
reinforcement is delivered after
successive approximations of the desired
response
• Punishment: weakening a
response
–Positive and negative
punishment
Uses and Abuses of Punishment
• However, punishment rarely works in the long run for four reasons: