DATA ANALYSIS

DATA ANALYSIS DESIGN:

Data which is collected in Progress Report 2 from SEMrush, Ubersuggest and Google Analytics.
The data is collected on the basis of variables like Organic Keywords, Organic Monthly Traffic,
Domain authority and back links of ILP OVERSEAS Websites and all other competitors of ILP
OVERSEAS.

In this Progress Report 3, I will be interpreting the data which is collected during Progress
Report 2 with the help of SPSS v26. The data collected on ILP OVERSEAS Website and its
competitors will be executed on SPSS v26 where with the help of compare means and ONE-
SAMPLE T-TEST results and findings need to be analyzed. And further suggestion will be given
on the basis of the results and its finding.

ONE SAMPLE T-TEST:

Quick Steps:
 Analyse>Compare Means>One-Sample T Test.
 Drag and drop the variable into the Test Variable box.
 Specify population mean in the Test Value box.
 Click OK.
 Your result will appear in the SPSS output viewer.

The One Sample t-Test looks at whether the mean of a population is genuinely unique in relation
to a known or hypothesized value. The One Sample t-Test is a parametric test.

It is also known as Simple Sample t-test.

Variable used in t-test is called Test Variable.

USES:

1. Statistical distinction between a mean and a known or guessed worth of the mean in the
populace.

2. Statistical difference between a change score and 0.

 This approach includes making a change score from two factors, and afterward
contrasting the mean change score with nothing, which will demonstrate whether
any change happened between the double cross focuses for the first measures. In
the event that the mean change score isn't essentially not quite the same as
nothing, no massive change happened.
Note: The One Sample t-Test can contrast a solitary example mean with a predetermined
consistent. It might not analyze at any point test implies between at least two gatherings.
Assuming that you wish to contrast the method for numerous gatherings with one another, you
will probably need to run an Independent Samples t-Test (to look at the method for two
gatherings) or a One-Way ANOVA (to look at the method for at least two gatherings).

DATA REQUIREMENT:

Following requirements:

1. Test variable is continuous (i.e., ratio or interval level)

2. Test variable scores are independent. (i.e., Independent on Observation)

 No relationship between Scores.

 Inaccurate p-value will occur if we violate this hypothesis.

3. Sample data from Population is random.

4. Sample and Population have normal distribution.

 Non-normal population distributions, particularly those that are thick-tailed or

vigorously skewed, extensively diminish the force of the test.

 Among moderate or huge samples, an infringement of ordinariness might in any

case yield exact p values.

5. Variance is homogenous. (i.e., Both sample and population have equal variance).

6. No Outliers.

HYPOTHESIS:

Hypothesis testing is a demonstration in statistics by which an examiner tests a presumption in

regards to a population parameter. The technique utilized by the analyst relies upon the idea of
the information utilized and the justification for the analysis.

Hypothesis testing is utilized to survey the credibility of a Hypothesis by utilizing sample data.
Such information might come from a bigger populace, or from a data-generation process.
"Population" will be utilized for both of these cases in the accompanying portrayals.
4 Steps of Hypothesis Testing:

1. The initial step is for the investigator to express the hypotheses so only one can be
correct.

2. The following stage is to form an examination plan, which frames how the information
will be assessed.

3. The third step is to complete the arrangement and genuinely break down the example
information.

4. The fourth and last step is to dissect the outcomes and either reject the null hypotheses, or
express that the invalid theory is conceivable, given the information.

NULL HYPOTHESIS:

A null hypothesis is a sort of measurable hypothesis that suggests that no factual importance
exists in a bunch of offered viewpoints. hypothesis testing is utilized to survey the validity of a
theory by utilizing test information. In some cases, alluded to just as the "null," it is addressed as
H0.

The null hypothesis, otherwise called the conjecture, is utilized in quantitative examination to
test hypotheses about business sectors, contributing procedures, or economies to choose if a
thought is valid or bogus.

ALTERNATIVE HYPOTHESIS:

An important point note is that we are trying the null hypothesis since there is a component of
uncertainty about its legitimacy. Anything data that is against the expressed null hypothesis is
caught in the other alternative (substitute) hypothesis (H1).

P-VALUE:

In statistics, the p-value is the likelihood of getting results as outrageous as the noticed
consequences of a statistical hypothesis test, it is right to expect that the null hypothesis. The p-
value fills in as an option in contrast to dismissal focuses to give the littlest degree of importance
at which the null hypothesis would be dismissed. A more modest p-value intends that there is
more grounded proof for the alternative hypothesis.

A p-value of 0.001 shows that on the off chance that the invalid speculation tried were for sure
evident, there would be a one out of 1,000 possibility noticing results to some degree as
outrageous. This leads the onlooker to dismiss the null hypothesis on the grounds that either a
profoundly interesting information result has been noticed, or the null hypothesis is inaccurate.
 GRAPHICAL ANALYSIS

The graphical analysis makes photos of the information, and this will assist with figuring out the
examples and furthermore the connection between process parameters. Frequently graphical
analysis is the beginning stage for any critical thinking strategy.

GRAPHICAL DATA:

INSTAGRAM (Comparative Analysis):

Name of the Company Follower No. of No. of Highest View Lowest View
Post Reels
ILP OVERSEAS 2832 387 174 11500 35
Hytech Education 2767 12 3 113 75
Rao Consultant 5569 1789 200 24100 44
Manya- The Princeton Review 47200 2694 298 10400 9
KC OVERSEAS 8025 2867 428 4371 1
KANAN OVERSEAS 21200 3752 734 512000 69

Instagram
600000

500000

400000

300000

200000

100000

0
ILP OVERSEAS Hytech Education Rao Consultant Manya- The KC OVERSEAS KANAN
Princeton Review OVERSEAS

In this Section, Certain variables need to be analyzed to get the social media (Instagram)
presence of ILP OVERSEAS in the market as compared to its competitors. There are 5 major
competitors of ILP OVERSEAS as you can see in the above data. Here, we will be analyzing 5
variables to get the conclusion regarding the social media presence.

Now, Let’s break it further into the groups.

 FOLLOWER:

Name of the Company Follower

ILP OVERSEAS 2832

Hytech Education 2767

Rao Consultant 5569

Manya- The Princeton Review 47200

KC OVERSEAS 8025

KANAN OVERSEAS 21200

Follower
47200
50000

45000

40000

35000

30000

25000 21200

20000 Follower

15000
8025
10000 5569
2832 2767
5000

0
AS n nt w AS AS
E tio l ta vie E E
RS uc
a
su Re RS RS
O VE Ed Co
n
on OV
E
OV
E
ch o et
ILP yte Ra in
c KC AN
H Pr N
e KA
- Th
nya
a
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies, the
number of follower on Instagram for ILP OVERSEAS is about 2832, for HYTECH
EDUCATION it is around 2767, 5569 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 47200 where KC OVERSEAS followers is about 8025 and 21200 for
KANAN OVERSEAS.

INTERPRETATION:

As MANYA-THE PREINCETON REVIEW scores the highest number of Instagram Followers

of about 47200, shows that they are good at marketing their content and product by using
interactive videos and posts to reach targeted audience which help them become famous on a
certain platform which can be used to promote a cause or awareness.

Whereas ILP OVERSEAS and HYTECH EDUCATION is at the bottom list when it comes to
number of followers which decreases their chances to promote a cause and market their product
and services using influence marketing.
 NUMBER OF POST:

Name of the Company No. of Post

ILP OVERSEAS 387

Hytech Education 12

Rao Consultant 1789

Manya- The Princeton Review 2694

KC OVERSEAS 2867

KANAN OVERSEAS 3752

No. of Post
3752
4000
3500
2867
3000 2694

2500
1789
2000
1500 No. of Post
1000
387
500 12
0
S n nt w S S
EA tio lt a vie S EA EA
RS uc
a
su Re ER ER
S
O VE Ed Co
n
on OV OV
ch o t
ILP te Ra ce KC N
Hy P
ir n NA
he KA
-T
ya
an
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies, the
number of post on their Instagram account for ILP OVERSEAS is about 387, for HYTECH
EDUCATION it is around 12, 1789 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 2694 where KC OVERSEAS followers is about 2867 and 3752 for
KANAN OVERSEAS.

INTERPRETATION:

As KANAN OVERSEAS scores the highest number of Instagram Post of about 3752, shows that
they are actively posting their content on Instagram.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of posts which
decreases their chances to be active on Instagram and by default can leads to create a negative
audience feedback/response on their Instagram Page.

ILP OVERSEAS is also not doing better job as they also have less amount of post on their
Instagram Page.
 NUMBER OF REELS:

Name of the Company No. of Reels

ILP OVERSEAS 174

Hytech Education 3

Rao Consultant 200

Manya- The Princeton Review 298

KC OVERSEAS 428

KANAN OVERSEAS 734

No. of Reels
800 734

700
600
500 428

400 298
300 200 No. of Reels
174
200
100 3
0
AS on nt w AS AS
E ati l ta vie E E
ERS uc nsu Re E RS E RS
d
O V E Co t on OV OV
ILP ch ao ce KC
yte R rin N AN
H P KA
e
- Th
ya
an
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies, the
number of reels on Instagram for ILP OVERSEAS is about 174, for HYTECH EDUCATION it
is around 3, 200 for RAO CONSULTANT, MANYA- THE PRINCETON REVIEW have
around 298 where KC OVERSEAS followers is about 428 and 734 for KANAN OVERSEAS.

INTERPRETATION:

As KANAN OVERSEAS scores the highest number of Instagram Reels of about 734 shows that
they know how to attract or target the audience as in today’s social media world people prefer
short reels than long videos for advertisement which not only promotes brand but also helps to
increase popularity.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of reels which
decreases their chances to promote a cause and market their product and services using influence
marketing.
 HIGHEST VIEWS ON REELS:

Name of the Company Highest View

ILP OVERSEAS 11500

Hytech Education 113

Rao Consultant 24100

Manya- The Princeton Review 10400

KC OVERSEAS 4371

KANAN OVERSEAS 512000

Highest Views on Reels

600000
512000
500000

400000

300000

Highest View
200000

100000 24100
11500 113 10400 4371
0
AS on nt w S S
E ti l ta vie EA EA
RS ca su Re ER
S
ER
S
V E du n
O E Co to
n OV OV
ILP ch o ce KC N
yte Ra i n NA
H Pr KA
he
-T
ya
an
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies, the
highest views on reels on Instagram for ILP OVERSEAS is about 11500, for HYTECH
EDUCATION it is around 113, 24100 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 10400 where KC OVERSEAS followers is about 4371 and 512000 for
KANAN OVERSEAS.

INTERPRETATION:

As KANAN OVERSEAS scores the highest views on Instagram Reels of about 512000 shows
that their audience likes their content and creativity regarding to their Reels, which not only
boost their presence among their competitors in the influence marketing on Instagram but also
increase their content market share.

Whereas HYTECH EDUCATION is at the bottom list when it comes to highest views on reels
which shows less content attractiveness and creativity on their reels and maybe these numbers
are less because of their inactivity on Instagram page.
 LOWEST VIEWS ON REELS:

Name of the Company Lowest View

ILP OVERSEAS 35

Hytech Education 75

Rao Consultant 44

Manya- The Princeton Review 9

KC OVERSEAS 1

KANAN OVERSEAS 69

Lowest Views on Reels

75
80
69
70

60

50 44
35
40

30 Lowest View
20
9
10 1
0
S n nt w S S
EA a tio lt a vie S EA EA
RS uc su Re ER ER
S
O VE Ed Co
n
on OV OV
ch o t
ILP te Ra ce KC AN
ir n
Hy P KA
N
he
-T
ya
an
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies, the
lowest views on reels on Instagram for ILP OVERSEAS is about 35, for HYTECH
EDUCATION it is around 75, 44 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 9 where KC OVERSEAS followers is about 1 and 69 for KANAN
OVERSEAS.

INTERPRETATION:

As KC OVERSEAS scores the lowest views on Reels of about 1 shows that they are not able to
use Instagram algorithm efficiently which causes such low views.

Whereas ILP OVERSEAS is also at the bottom if we take average of highest views on reels with
lowest views on reels.
YOUTUBE (Comparative Analysis):

Name of the Company Subscribers Total No. Of Views No. of Videos

ILP OVERSEAS 1090 5299 31

Hytech Education 85 2310 24

Rao Consultant 4190 135900 242

Manya- The Princeton Review 3350 582545 506

KC OVERSEAS 2150 369013 551

KANAN OVERSEAS 2350 136482 464

YOUTUBE
600000

500000

400000

300000

200000

100000

0
ILP OVERSEAS Hytech Education Rao Consultant Manya- The KC OVERSEAS KANAN
Princeton Review OVERSEAS

In this Section, Certain variables need to be analyzed to get the social media (YouTube) presence
of ILP OVERSEAS in the market as compared to its competitors. There are 5 major competitors
of ILP OVERSEAS as you can see in the above data. Here, we will be analyzing 3 variables to
get the conclusion regarding the social media presence.
Now, Let’s break it further into the groups.

 SUBSCRIBERS:

Name of the Company Subscribers

ILP OVERSEAS 1090

Hytech Education 85

Rao Consultant 4190

Manya- The Princeton Review 3350

KC OVERSEAS 2150

KANAN OVERSEAS 2350

 Subscribers
4190
4500
4000
3350
3500
3000
2350
2500 2150

2000
Subscribers
1500 1090

1000
500 85

0
AS on nt w S S
E ati l ta vie EA EA
ERS uc nsu Re ER
S
ER
S
O V Ed Co t on OV OV
ILP ch o ce KC N
te Ra in NA
Hy Pr
KA
he
-T
ya
an
M

ANALYSIS:

From the data which is collected with the help of YouTube Channel of respective companies, the
number of subscribers on YouTube channel for ILP OVERSEAS is about 1090, for HYTECH
EDUCATION it is around 85, 4190 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 3350 where KC OVERSEAS followers is about 2150 and 2350 for
KANAN OVERSEAS.

INTERPRETATION:

As RAO CONSULTANT scores the highest number of subscribers of about 4190 shows that
they are good at marketing their content and product by using interactive videos to reach targeted
audience which help them become famous on a certain platform which can be used to promote a
cause or awareness.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of followers
which decreases their chances to promote a cause and market their product and services using
influence marketing.
 TOTAL NUMBER OF VIEWS:

Name of the Company Total No. Of Views

ILP OVERSEAS 5299

Hytech Education 2310

Rao Consultant 135900

Manya- The Princeton Review 582545

KC OVERSEAS 369013

KANAN OVERSEAS 136482

 Total No. Of Views
582545
600000

500000

369013
400000

300000

Total No. Of Views

200000 135900 136482

100000
5299 2310
0
AS n nt w AS AS
E tio ta vie E E
RS uc
a
s ul Re RS RS
O VE Ed Co
n
on OV
E
OV
E
ch t
ILP te R ao in
ce KC AN
Hy Pr
KA
N
e
- Th
ya
an
M

ANALYSIS:

From the data which is collected with the help of YouTube Channel of respective companies, the
Total number of views till date (5-09-2022) on YouTube channel for ILP OVERSEAS is about
5299, for HYTECH EDUCATION it is around 2310, 135900 for RAO CONSULTANT,
MANYA- THE PRINCETON REVIEW have around 582545 where KC OVERSEAS followers
is about 369013 and 136482 for KANAN OVERSEAS.

INTERPRETATION:

As MANYA- THE PRINCETON REVIEW scores the highest total number of views of about
582545 shows that their content quality, creativity and number of videos uploaded on YouTube
is better than its competitors which allows them to promote their product and services to the
larger audience, which eventually help them to spread the message they wants to advertise
through their videos.

Whereas HYTECH EDUCATION is at the bottom list when it comes to total number of views
which decreases their chances to promote a cause and market their product and services using
influence marketing.

ILP OVERSEAS is also not doing great job as their total views is way less than their
competitors, this causes them to lose their audience to MANYA-THE PRINCETON REVIEW or
other competitors in that demographic region.
 NUMBER OF VIDEOS (UPLOAD):

Name of the Company No. of Videos

ILP OVERSEAS 31

Hytech Education 24

Rao Consultant 242

Manya- The Princeton Review 506

KC OVERSEAS 551

KANAN OVERSEAS 464

 No. of Videos
600 551
506
464
500

400

300 242
No. of Videos
200

100 31 24

0
AS on nt w S S
E ti lt a vie EA EA
RS ca su Re ER
S
ER
S
E du n
O V E Co t on OV OV
ILP ch o ce KC N
yte Ra rin NA
H P KA
he
-T
ya
an
M

ANALYSIS:

From the data which is collected with the help of YouTube Channel of respective companies, the
Total number of videos uploaded till date (5-09-2022) on YouTube channel for ILP OVERSEAS
is about 31, for HYTECH EDUCATION it is around 24, 242 for RAO CONSULTANT,
MANYA- THE PRINCETON REVIEW have around 506 where KC OVERSEAS followers is
about 551 and 464 for KANAN OVERSEAS.

INTERPRETATION:

As KC OVERSEAS scores the highest total number of videos uploaded of about 551, shows that
they are actively posting their content on YouTube, which helps to occur in YouTube search
algorithm. As YouTube search algorithm works in number of ways out of those different ways
two are quite known which is number of views per video or number of videos uploaded on per
channel.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of videos
uploaded which decreases their chances to be active on YouTube and by default can leads to
create a negative audience feedback/response on their YouTube Channel.

ILP OVERSEAS is also not doing better job as they also have a smaller number of videos on
their YouTube Channel which by default shows that this account is not actively posting any
videos.
LINKEDIN (Comparative Analysis):

Name of the Company Followers

ILP OVERSEAS 42028

Hytech Education 337

Rao Consultant 3007

Manya- The Princeton Review 20507

KC OVERSEAS 13305

KANAN OVERSEAS 4210

 LINKEDIN

45000 42028

40000

35000

30000

25000 20507
20000
13305 Followers
15000

10000
4210
3007
5000 337
0
AS on nt ie
w AS AS
E ati lt a ev
E E
ERS uc nsu R E RS E RS
V d n
O E Co to OV OV
ILP ch ao ce KC
yte R i n AN
H Pr KA
N
e
- Th
ya
an
M

ANALYSIS:

From the data which is collected with the help of LinkedIn pages of respective companies, the
number of follower on LinkedIn for ILP OVERSEAS is about 42028, for HYTECH
EDUCATION it is around 337, 3007 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 20507 where KC OVERSEAS followers is about 13305 and 4210 for
KANAN OVERSEAS.

INTERPRETATION:

As ILP OVERSEAS scores the highest number of LinkedIn Followers of about 42028, shows
that they are good at marketing their content and product by using interactive posts to reach
targeted audience which help them become famous on a certain platform which can be used to
promote a cause or awareness but keep in mind as LinkedIn is generally for B2B Marketing so it
might not be that effective to have large number of followers if your focus is on B2C Marketing.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of followers
which decreases their chances to promote a cause and market their product and services using
B2B marketing.
SEO RANK ANALYSIS DATA:

Name of the Domain

Organic Keyword Organic Monthly Traffic Backlinks
Company Authority
ILP OVERSEAS 75 214 7 163
Hytech Education 345 804 9 1164
Rao Consultant 5370 17277 17 5714
Manya- The Princeton
81046 167164 34 37262
Review
KC OVERSEAS 25410 87849 39 25401
KANAN OVERSEAS 32664 71460 21 5151
 Digital Presence in the Market
5151
KANAN OVERSEAS 21
71460
32664
25401
39
KC OVERSEAS 87849
25410
37262
Manya- The Princeton Review 34
167164
81046
5714
Rao Consultant 17
17277
5370
1164
9
Hytech Education 804
345
163
ILP OVERSEAS 7
214
75
0 20000 40000 60000 80000 100000 120000 140000 160000 180000

Backlinks Domain Authority Organic Monthly Traffic Organic Keyword

In this Section, Graphical analysis will be done to create a hypothesis for further statistical
Analysis. Certain variables need to be analyzed to get the digital presence of ILP OVERSEAS in
the market as compared to its competitors. There are 5 major competitors of ILP OVERSEAS as
you can see in the above data. By just having a look we can have conclusion that ILP
OVERSEAS is at the bottom and Manya-The Princeton Review is at the top of the list of these
competitors.

Now, Let’s break it further into the groups.

 ORGANIC KEYWORD:

Name of the Company Organic Keyword

ILP OVERSEAS 75

Hytech Education 345

 Rao Consultant 5370

Manya- The Princeton Review 81046

KC OVERSEAS 25410

KANAN OVERSEAS 32664

Organic Keyword

90000 81046

80000

70000

60000

50000

40000 32664
25410
30000

20000
5370
10000 75 345
0
ILP OVERSEAS Hytech Education Rao Consultant Manya- The KC OVERSEAS KANAN
Princeton OVERSEAS
Review

ANALYSIS:

From the data which is collected with the help of Ubersuggest, SEMrush and Google Analytics,
the number of Keywords this domain ranks in the organic search for ILP OVERSEAS is about
75, for HYTECH EDUCATION it is around 345, 5370 for RAO CONSULTANT, MANYA-
THE PRINCETON REVIEW scored around 81046 where KC OVERSEAS keyword search
score is about 25410 and 32664 for KANAN OVERSEAS.

INTERPRETATION:

As MANYA-THE PREINCETON REVIEW website scores the highest number of organic

keyword search of about 81046 shows that they are good at using ON-Page SEO which will
organically increase their appearance rate in the search engine of google, Bing’s and another
search engine. Where ILP OVERSEAS scored the least organic keyword search number which
shows inability to use ON-PAGE SEO effectively. KANAN OVERSEAS and KC OVERSEAS
is also doing good as compared to ILP OVERSEAS but not as good as MANYA.

 ORGANIC MONTHLY TRAFFIC:

Name of the Company Organic Monthly Traffic

ILP OVERSEAS 214

Hytech Education 804

 Rao Consultant 17277

Manya- The Princeton Review 167164

KC OVERSEAS 87849

KANAN OVERSEAS 71460

Organic Monthly Traffi c

180000 167164

160000

140000

120000

100000 87849
71460
80000

60000

40000
17277
20000
214 804
0
ILP OVERSEAS Hytech Education Rao Consultant Manya- The KC OVERSEAS KANAN
Princeton OVERSEAS
Review

ANALYSIS:

From the data which is collected with the help of Ubersuggest, SEMrush and Google Analytics,
the total estimated traffic this domain gets considering the organic keyword for ILP OVERSEAS
is about 214, for HYTECH EDUCATION it is around 804, 17277 for RAO CONSULTANT,
MANYA- THE PRINCETON REVIEW scored around 167164 where KC OVERSEAS keyword
search score is about 87849 and 71460 for KANAN OVERSEAS.

INTERPRETATION:

As MANYA-THE PREINCETON REVIEW website scores the highest number of organic

monthly traffic of about 81046 shows that they are good at using organic keyword which will
organically increase their traffic through search engines like google, Bing’s, yahoo, etc. Where
ILP OVERSEAS scored the least organic traffic number which shows inability to use organic
keyword effectively. KANAN OVERSEAS and KC OVERSEAS is also doing good as
compared to ILP OVERSEAS but not as good as MANYA.
This particular analysis depends on the organic keyword, where organic keyword is directly
proportional to organic monthly traffic.

 DOMAIN AUTHORITY:

Name of the Company Domain Authority

ILP OVERSEAS 7

Hytech Education 9
 Rao Consultant 17

Manya- The Princeton Review 34

KC OVERSEAS 39

KANAN OVERSEAS 21

Domain Authority
39
40
34
35

30

25 21

20 17

15
9
10 7

0
ILP OVERSEAS Hytech Education Rao Consultant Manya- The KC OVERSEAS KANAN
Princeton Review OVERSEAS

ANALYSIS:

From the data which is collected with the help of Ubersuggest, SEMrush and Google Analytics,
the search engine ranking score by Moz (DA test score is developed by MOZ) for ILP
OVERSEAS is about 7, for HYTECH EDUCATION it is around 9, 17 for RAO
CONSULTANT, MANYA- THE PRINCETON REVIEW scored around 34 where KC
OVERSEAS keyword search score is about 39 and 21 for KANAN OVERSEAS.

INTERPRETATION:

As KC OVERSEAS score highest Domain authority of about 39 shows that they have better root
links and the number of total links which together creates a DA Score. After KC OVERSEAS we
have MANYA- THE PRINCETON REVIEW score of 34 which is less then KC Overseas but it
does have a higher number of organic keywords and organic monthly traffic which shows that
there are certain other factors also affects the DA Score. Here again ILP OVERSEAS is way
behind as compare to it competitors which might affect the promotion of their product and
services through digital marketing.

 BACKLINKS:

Name of the Company Backlinks

ILP OVERSEAS 163

Hytech Education 1164

 Rao Consultant 5714

Manya- The Princeton Review 37262

KC OVERSEAS 25401

KANAN OVERSEAS 5151

Backlinks

40000 37262

35000

30000
25401

25000

20000

15000

10000 5714 5151

5000 1164
163
0
ILP OVERSEAS Hytech Education Rao Consultant Manya- The KC OVERSEAS KANAN
Princeton OVERSEAS
Review

ANALYSIS:

From the data which is collected with the help of Ubersuggest, SEMrush and Google Analytics,
the number of incoming hyperlinks from other websites to this domain for ILP OVERSEAS is
about 163, for HYTECH EDUCATION it is around 1164, 5714 for RAO CONSULTANT,
MANYA- THE PRINCETON REVIEW scored around 37262 where KC OVERSEAS keyword
search score is about 25401 and 5151 for KANAN OVERSEAS.

INTERPRETATION:

According to this graph, the highest number of backlinks is scored by MANYA- THE
PRINCETON REVIEW of about 37262 which states the reason of having the highest organic
traffic among the competitors, higher number of backlinks states that they don’t need to worry
about hurting their ranking by unintentionally building a relationship with SPAM websites. ILP
OVERSEAS needs to increase their number of backlinks to compete with MANYA.

STATISTICAL ANALYSIS

Statistical analysis is the most common way of gathering and examining data to distinguish
examples and patterns. It's a technique for utilizing numbers to attempt to eliminate any
predisposition while surveying data. It can likewise be considered a logical instrument that can
inform decision making.

STATISTICAL DATA IN SPSS:

NOTE:

1. There are 5 Variables and 6 cases in the above data view.

2. Name of the company, organic keyword, organic monthly traffic, domain authority and
backlinks are those 5 variables.

3. ILP OVERSEAS, Hytech Education, Rao Consultant, Manya-The Princeton Review, KC

OVERSEAS and KANAN OVERSEAS are those 6 cases.

 HYPOTHESIS:

With the help of above graphical analysis from page 6 to 10, Hypothesis for statistical analysis is
created for further analysis, to prove the claims of graphical analysis.

H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among its
competitors to promote their product and service effectively.

H1 = ILP OVERSEAS doesn’t need to change their digital marketing strategy.

 ORGANIC KEYWORDS:
ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t = 1.907, t-
statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p> α, because p-value = 0.115.

INTERPRETATION:

Since, p-value is greater than α (level of significance).

Null Hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among its
competitors to promote their product and service effectively.

ILP OVERSEAS needs to increase their organic keyword to increase their search appearance
rate in different search en

 ORGANIC MONTHLY TRAFFIC:

ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t = 2.159, t-
statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p> α, because p-value = 0.083.

INTERPRETATION:

Since, p-value is greater than α (level of significance).

Null Hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among its
competitors to promote their product and service effectively.

ILP OVERSEAS needs to increase their organic monthly traffic by improving their organic
keywords which will result in more visitors on their webpage.

 DOMAIN AUTHORITY:
ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t = 3.979, t-
statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p<α, because p-value = 0.011.

INTERPRETATION:

Since, p-value is less than α (level of significance).

Null Hypothesis will be rejected.

i.e., H1 = ILP OVERSEAS doesn’t need to change their digital marketing strategy.

Here level of significance is greater than p-value because domain authority depends on multiple
factors where SPAM Websites play a great role as higher number of ads promotion through
Spam websites decreases the Domain Authority but if Organic keyword and organic monthly
traffic is good then it doesn’t affect Domain authority of one’s website.

 BACKLINKS:
ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t = 2.006, t-
statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p> α, because p-value = 0.101.

INTERPRETATION:

Since, p-value is greater than α (level of significance).

Null Hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among its
competitors to promote their product and service effectively.

ILP OVERSEAS needs to increase their backlinks as these links create a higher search rank in
google or Bing’s search algorithm.

RESULT
1. According to graphical analysis done between page number 6 to 10, states that the ILP
OVERSEAS is way behind in comparison with its competitors in sense of Organic Keyword,
Organic Monthly Traffic, Domain Authority and Backlinks.

2. The Same result is shown in statistical Analysis but according to this analysis, ILP
OVERSEAS don’t need to change their strategy for domain authority as it depends on
multiple factors which have been addressed earlier in the report. The statistical analysis
report suggests that the ILP OVERSEAS needs to work on the organic keyword which will
increase Organic monthly traffic and back-link will also increase the traffic by ensuring the
quality of the Domain Authority.

3. Hence, by analyzing the above data with the help of SPSS v26.

Null hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among
its competitors to promote their product and service effectively.
FINDINGS
1. ILP OVERSEAS provides education counselling, visa counselling, admission counselling
and scholarship counselling along with IELTS training courses, etc.

2. ILP OVERSEAS target their customer through social media marketing via LinkedIn,
Instagram and YouTube as well as through digital marketing and traditional marketing.

3. Influence Marketing tactics of ILP OVERSEAS, when using platforms like Instagram
and YouTube where you use B2C Marketing also is not on par, they are not doing a good
job as compares to their competitors who are taking advice from Digital Creator to
promote their products and services on Instagram.

4. On Platforms like Instagram and YouTube, they are way less active in uploading their
videos and posts which create a negative environment around their channel and pages,
which indirectly or directly leads their possible audience to look for alternative
companies’ product and service.

5. There is another platform they are using as influence marketing to promote their products
and services i.e., LinkedIn but the problem is generally LinkedIn is used to post job
openings, Niche Market targeting and B2B Marketing which doesn’t makes sense even
after you have highest number of followers on LinkedIn as compare to your competitors,
as you are targeting market like B2C.

6. Most of the time there websites visitors bounces from their site without even switching to
their 2nd page of their website which creates a negative impact on their possible audience
as according to the data gathered with the help of various SEO tools, it’s come to my
attention that their website content is not that compelling as compare to their competitors.

7. Bounce rate is quite high which leads to less time spending of their visitors on their
website.

8. They are not able use resource available on the digital media platform effectively as
shown in the data analysis. Organic Keywords are way less than their competitors which
leads to low SEO ranking which turn out to decrease their chance to appear on google or
Bing’s search engine.

9. Backlinks also not available on their website which is one of the most crucial elements to
increase the digital world presence of their website.

10. At the present time they are using social media marketing as their medium to target their
audience, but the problem is, not using the paid resources which might give them a boost.

11. Don’t have proper digital marketing team to analyze their current situation on digital
platform.
 SUGGESTION (Managerial Implications)

1. They need to redefine their marketing strategy according to their goals.

2. They need to understand how their audience responses as digital world is fast-paced and
here trends change quickly.

3. They need to hire a professional digital marketing team. Where they will be required to
bring certain professional on-board like Marketing Storyteller, Content Curator, Data
Managers and Customer service liaison.

4. They need to focus on their SML (Social Media, Mobile, Local) as Social media now a
days becomes a common platform to promote services, 90% of population uses mobile to
check internet media that’s why they need to optimize their marketing channels like SEO,
Ads for mobile. And one of the most important factors in this to grab the attention of
local customer as most of the revenue in these kinds of business occurs from local
customers.

5. They need to create a multi-channel campaign on social media platform by using ads on
Instagram, YouTube, Facebook, LinkedIn, twitter, etc.

6. They require unique and up to date content as content is king. They need to improve their
content again and again so that the audience find it attractive and interesting.

7. Content should be of high quality like using images, videos, information about the
product and service, etc.

8. Email- Marketing platform should be used to increase the range of their target audience.

9. Keywords and SEO rank should always keep on improving as these two things can
increase organic traffic on their website.

10. They need to identify which social media platform to use for B2C Marketing, Influence
Marketing and which to use for B2B Marketing.

11. They have to be active on their social media handles as its bring more followers, which
will help you have more views and increase the chances for algorithm to suggest your
content to your followers and others who are looking for similar content.

12. The main motive behind social media activeness or presence is to increase your
conversion rate which helps to convert your viewers to your buyers.
 LIMITATION

While writing this report, I had to come across many limitations. Those following limitations are:

 Lack of data availability in digital marketing sector.

 Lacks of time lead to incompetence of getting more data related to the products and
services.

 Duration of Internship last only for 6 weeks.

 Internship report proposal conducted on Primary and secondary data, but secondary data
tends to be inefficient or unreliable.

 Due to Company Policies most of the information is not disclosed in this report.
 CONCLUSION

ILP OVERSEAS is a training and counselling company. It is a place where students will find
variety of counselling for education, foreign study, scholarship and visa as well as they help
students to prepare for their IELTS exams. It holds a huge client base.

ILP OVERSEAS uses social media marketing and traditional marketing for their product and
services promotion. They are at 3rd Position in India in the Overseas Industry segment and
continues to grow. But ILP Overseas have some major drawback which lack them to acquire new
customer effectively as compares to other competitors out there, along with this they are not
providing a unique and updated content on their websites which create doubts in their customers
which eventually leads to increase in Bounce rate and decrease in backlinks. They require a
professional digital marketing to target their customer effectively along with this these team of
professional will help them to increase organic keywords and SEO ranking. Along with these
problems they need to utilize their resources properly when promoting their products and
services using social media platforms where they don’t use power of social media marketing
effectively. They need to understand or identify difference between B2C and B2B marketing as
in my findings it is comes to my knowledge that they are using LinkedIn as B2C marketing.
Despite having low SEO Rank on their Website, they seem to promote their business effectively
through social media platform by a small margin of growth.

This internship taught me that digital marketing isn't generally so natural as it appears. It needs
unique abilities and methods and the advertiser need to keep himself refreshed with the changing
innovation and need to rapidly adjust to that innovation to be a decent digital marketer. The
exposure to the challenging environment has expanded my experience and certainty to manage
the different hierarchical correspondence with the client and furthermore with the partners. With
this limited capacity to focus time I could build my insight and how to apply my insight in
reality.

Finally, the internship program has expanded my ability to impart and develop my certainty level
to work in genuine tasks and groups.
 REFERENCE

1. IBM SPSS v26.

2. https://www.investopedia.com/terms/t/t-test.asp
3. https://www.ibm.com/in-en/products/spss-statistics
4. https://neilpatel.com/ubersuggest/
5. https://www.semrush.com/