Professional Documents
Culture Documents
Benevolence covers the need to preserve and enhance the welfare of those with
whom one is in frequent personal contact. Benevolence provides an internalized
motivational base for cooperative and supportive social relations. This may conflict
with the pursuit of achievement, such as seeking individual success over that of the
group.
Security denotes the need to preserve the harmony, security, and stability of oneself
and one’s community. People who prioritize security are more likely to view
demanding and unfamiliar challenges as threatening, whereas those with a lower
emphasis on security are more likely to see such challenges as exciting. Those who
struggle with economic hardship are more likely to assign importance to security
values than would those who live in relative comfort.
Power measures the importance the individual assigns to having social status,
prestige, and control or dominance over people and resources. This value, which
centers on social esteem, emphasizes the attainment or preservation of a dominant
position within the social system.
Self-direction is the need for independent thought and action in choosing, creating,
and exploring the individual’s own life and environment. This value is derived from
the innate need for mastery as well as from the interpersonal demand for autonomy.
Self-direction values often oppose conformity, security, and tradition values.
Tradition denotes respect, commitment, and acceptance of the customs and ideas
that the traditional culture of the individual holds to be best. Tradition is closely
associated with conformity since both of these values prioritize the community over
the self. On the other hand, tradition specifically entails subordination to more
abstract considerations such as cultural ideas, customs, and religious practices,
whereas conformity is more concerned with whatever norms the individual finds
themselves surrounded by.
References
De Wet, J., Wetzelhütter, D., Bacher, J. (2019). Revisiting the trans-situationality of
values in Schwartz's Portrait Values Questionnaire. Quality & Quantity, 53(2), 685–
711.
Knoppen, Desirée & Saris, Willem. (2009). Evaluation of the Portrait Values
Questionnaire using SEM: A New ESS Proposal.
Schwartz, S.H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C.,
Ramos, A., Verkasalo, M., Lönnqvist, J.-E., Demirutku, K., Dirilen-Gumus, O., &
Konty, M. (2012). Refining the theory of basic individual values. Journal of
Personality and Social Psychology, 103, 663-688.
Schwartz SH, Melech G, Lehrnami A, Burgess S, Harris M, Owens V. 2001.
Extending the cross-cultural validity of the theory of basic human values with a
different method of measurement. Journal of Cross-Cultural Psychology 32:519-42.