What I Need to Know

MOST ESSENTIAL LEARNING COMPETENCY

Describe the different dimensions of:
• text information and media
• visual information and media

OBJECTIVES
After going through this module, you are expected to:
Explain the principles in designing text and visual elements
Evaluate the impact of text and visual content and forms
Design a personal brand or logo using appropriate text and visuals
Spread positive and affirming information through visual media.
How is text used in the following media?
How is text used in the following media?
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What is It

What is a text ?
Text may be defined as a simple
and flexible format of presenting
information or conveying ideas
whether hand-written, printed
or displayed on-screen. It is very
powerful in disseminating
information, providing direction
and giving suggestions.
Text is available in different sources, which
may be categorized into two:

F O R M A L
Formal text-based materials are created and distributed
by established institutions and go through a rigorous
process of editing or evaluation and are usually governed
by censorship of the state. Example of these are news
articles, published books, newspapers, magazines,
advertisements, research works, etc.

I N F O R M A L
They come from personal opinions or views on different
issues, processes, etc. Examples of these are blogs,
personal e-mails, SMS or text messages, online
messengers, social media platforms, etc.
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As consumers of text media and information,

we need to ask questions regarding the text content to
ensure its reliability:

Who or what institution is sending this message?

What techniques are used to attract and hold
attention?
What is the language used by the writer?
What views are represented? Are they balanced?
How might the message be interpreted in different
ways?
What is omitted (removed), slurred (unclear) or
added in the message?
As producers of text media and information, we need
to review the media and information design framework :
Target audience,
Author or sender,
Key content,
Purpose,
Form/style, and
Format

TYPES OF TEXT and COMMON FILE FORMAT

Hypertext - serve to link different electronic
documents.
Plaintext or Unformatted Text - fixed sized characters
having the same type of appearance.
Formatted Text - appearance can be changed using
font parameters
TEXT AS VISUAL
Typeface font, font type, or type is the representation or style
of a text. A typeface is usually composed of alphabets,
numbers, punctuation marks, symbols and other special
characters. Fonts in digital format are installed in forms such
as True Type Font (.ttf), Open Type Font (.otf), etc. Fonts
convey different emotions and meaning, and you must be
very careful in choosing the right font for your content.
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The table below presents the different types of fonts, their
implications, uses, and examples.

TYPES IMPLICATIONS USES EXAMPLES

Connotes formality and For the body text of books, Times New Roman
readability in large amount newspapers, magazines Garamond
Serif of texts. Give a classic or and research publication.
elegant look when used Baskerville
for title or heading. Bookman Antiqua

Brings a clean or minimalist For clear and direct Arial

look to the text.
Sans Serif
Give modern look and is
used primarily in webpage
design.
meaning of text such as Century Gothic
road signage, building
directory or nutrition
Tahoma
facts in food packages. Verdana
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IMPLICATIONS USES EXAMPLES

TYPES

Carries a solid or heavy For large advertising sign Rockwell

Slab Serif look to text. on billboards. Playbill
Black Oak

Draws much attention
to itself because of its
Scrpit brush-like strokes.
Edwardian
Must be used sparingly and
Vladimir
not to be used in large
Brush Script
body text. Usually for
wedding invitation cards or French Script
other formal events. Freestyle

Caters to a wide variety of Curlz

Must be used sparingly and
emotions (celebrations, Chiller
Display / not to be used in a large
fear, horror, etc.) or themes body text. Jokerman
Decorative (cowboy, circus, holidays, AR Carter
summer, kiddie, etc.)
Bauhaus 93
SHS Department
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EMPHASIS
This refer to the importance or value
given to a part of the text-based content
make the text bold

Italicized
have a heavier weight

darkened or lightened

enlarged
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APPROPRIATENESS
This refer to how fitting or suitable the
text is used for a specific audience,
purpose or event.

Times New Roman

Arial
Aharoni
Rockwell
Edwardian Script
Jokerman
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PROXIMITY
This refer to how near or how far the
text elements from each other
when two things are closely related,
bring them close together
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ALIGNMENT
This refer to how the text is positioned in the page
This can be left, center, right, or justified
ORGANIZATION SHS SJDMNHS

This refer to a conscious

effort to organize the
different text elements
in a page

Ensures that while some

text elements are
separated from each
other, they are still
somehow connected
with the rest of the
elements in the page
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REPETITION
Concerns consistency of elements
and the UNITY of the entire design.
Repeat VISUAL ELEMENTS of a design
throughout your layout.
When several typefaces are used on
a page, it might DISTRACT the
audience and fail to communicate
from the content.
To strike a BALANCE, do not also just
a SINGLE typeface for a visual design
product.
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CONTRAST
Creates visual interest
It is achieved when two elements
are different from each other

TWO ELEMENTS ARE DIFFERENT

white text on a dark background

large font with a small font

Serif and Sans Serif

Thin elements with
wide elements

Cool Color and warm color

A S S E S S M E N T
After the discussion of Text Design Principles
and Elements, let the learners identify HOW they
applied in the following media examples.
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G O O G L E CLASSROOM

Do you dream of starting your own business? Perhaps

you can introduce it as early as now! Create your own
trademark design to be used in posters, flyers or web pages
of your dream business. This may be an online clothing
store, computer shop, hardware, garden shop, salon or spa,
bakery, restaurant, automotive shop, travel and tours,
manpower services, security agency, architectural firm,
medical clinic, school, etc. Make sure to include the most
appropriate visuals and text in your brand design. Also,
incorporate your name in your brand name for a more
personal feel. Here is an example for my dream café.
https://www.canva.com/design/DAFCcX4cVV4/59kVhVL8Yb55unBKxEfkBw/view?
utm_content=DAFCcX4cVV4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink