Proposed Topic 1 Retail centers and souvenir shops located within

tourist destinations face the challenge of dipping

sales and foot traffic during tourism slumps.

Literature Title (Journal) 1: Facts and Readiness of Souvenir Shops in

Implementing the Industrial Revolution 4.0. A Case
Study in Manado City

Author Reny Syafriny, Sangkertadi Sangkertadi, Rahmat

Prijadi, Surijadi Supardjo

Year 2019

Highlights (Objectives, Results) Souvenir-shop is one part of the tourism system

chain. In the present world tourism sector has
implemented the Industrial Revolution 4.0 in
various scales and characteristics. Therefore, the
souvenir-shops should also have implemented it.
Manado city in Indonesia as a coastal tourism city
that offers natural landscapes, seascapes and
traditions, still needs to be supported by the
presence of souvenir-shops. Through this study, it
was investigated about souvenir store's readiness
in the city of Manado in applying the Industrial
Revolution 4.0 in their daily business processes.
The method used was the distribution of
questionnaires containing questions about the
Industrial Revolution 4.0. It contains of the
readiness of workers, information promotion
systems, data base of goods, online sales
interactions, and networking with foreign parties.
10 souvenir shops in Manado city were as objects
of this research. In general it can be concluded
that most of the shops did not properly implement
the Industrial Revolution 4.0. They need a kind of
guidance and assistance from the government so
that they could better prepare to implement the
Industrial Revolution 4.0 in order to improve the
quality of their business.
 Syafriny R., Sangkertadi, S., Prijadi, R., Supardjo
S. (2019). Facts and Readiness of Souvenir Shops
in Implementing the Industrial Revolution 4.0. A
Case Study in Manado City. Syafrini

http://conference.ui.ac.id/icvhe/icvhe2019/paper/
viewPaper/23710

Literature Title (Journal) 2: Proposed Marketing Strategy to Improve

Performance of Cupumanik Sundanese Puppets
and Souvenir Store

Author Afina Faza Khoirunnisa and Atik Aprianingsih

Year 2020

Highlights (Objectives, Results) With good opportunities from the development of

creative industries and tourism, it should be able to
reach consumers in the market easily. But in
reality, Cupumanik still needs to be supported by
other things for increased sales. This research
uses internal and external analysis to create a
marketing strategy. Internal analysis of resources,
capabilities, and value chain analysis. External
analysis is carried out by the General Environment,
Industrial Environment, Competency analysis, and
Customer Analysis. The root cause of business
issues is internal resources, marketing,
environment, and competitors. According to that,
the big problem of Cupumanik is low marketing
activities. The strategies that proposed to
Cupumanik to solve the
 business issues expand the business activities and
scope, create more marketing activities,
collaborate with government, travel agent, and
influencer, and also create a special treatment to
potential customers.

Khoirunnisa, A., Aprianingsih, A. (2020). Proposed

Marketing Strategy to Improve Performance of
Cupumanik Sundanese Puppets and Souvenir
Store. Scitepress

https://www.scitepress.org/Papers/
2019/84318/84318.pdf

Literature Title (Journal) 3: Marketing strategies regarding the offer of

souvenirs in tourism

Author Hristina Filipova

Year 2020

Highlights (Objectives, Results) A field research in the form of direct observation of

souvenir offer in several specialized shops in
Varna, Bulgaria is conducted. The results of the
study have proven that one of the most appropriate
marketing strategies that should be used by sellers
of such goods should be differentiation. Apart from
mass- produced souvenirs vendors should
propose artisanal crafts integrating some elements
of the local culture. This strategy will allow the
sellers of souvenirs to attract more and different
customers and in the same time to promote the
tourist destination.
 Filipova, H. (2020). Marketing strategies regarding
the offer of souvenirs in tourism. Journals.mu

https://journals.mu-varna.bg/index.php/isuvsin/
article/view/5743

Literature Title (News Article) 4: Local Yankee souvenir shop struggles to stay
afloat through pandemic

Author News 12 Staff

Year 2020

Highlights (Objectives, Results) Throughout the pandemic, local businesses have

struggled to stay afloat as tourism slowed, and
businesses around Yankee Stadium are no
stranger to this pain. Shops around the stadium,
including Ballpark Sports, which sells Yankees
souvenirs and memorabilia, struggled financially
not only from the lack of fans and ballpark goers,
but also due to a merchandise licensing issue in
2016 that stretched on for nearly four years.
Yousef Abadi, the manager of the three-
generation, family owned shop, says the pandemic
dealt an extra blow to the shop in 2020 as they had
finally negotiated a deal ramped up on merch, only
to be forced to close.

Literature Title (News Article) 5:
Author
Year
Highlights (Objectives, Results)
News 12 Staff (2020). Local Yankee souvenir shop
struggles to stay afloat through pandemic. News12
https://newjersey.news12.com/local-yankee-
souvenir-shop-struggles-to-stay-afloat-through-
pandemic
How A Souvenir Store Survives Without Tourists
Sami Roberts
2020
The hotels, the airlines, the attractions, Broadway
and the souvenir stores in New York all work in
tandem together, one giant machine pumping
tourists from one to another — a machine that
COVID-19 shut down and unplugged. In an effort
to revive that part of the economy, the city
launched the “All In NYC: Neighborhood
Getaways” program to encourage local New
Yorkers to be tourists in their own city and help
supplement the loss. But local New Yorkers are
not typically the ones who buy little yellow cabs or
Statue of Liberty figurines. New York City has seen
no disaster that has eliminated tourism like the
coronavirus pandemic. Two days after 9/11,
Broadway was open again. After Hurricane Sandy
in 2012, tourists continued to visit in droves. The
city is slowly opening its attractions since it was
shut down, minus Broadway, but the streets are
still devoid of travelers at its normal capacity. It’s
largely for the safety of tourists and locals alike,
but the pandemic is taking its toll on those who
depend on tourism for their livelihood.

Roberts, S. (2020). How A Souvenir Store

Survives Without Tourists. Chelsea News

https://www.chelseanewsny.com/news/how-a-
souvenir-store-survives-without-tourists-
YN1359724