TERMS OF REFERENCE

The Following terms of reference (TOR) is mutually agreed between both the parties, the faculty

& Students as well as the Marketing/Customer Service teams at Carrefour Gujranwala.

Project Title:

Develop a comprehensive marketing strategy to enhance sales of the Carrefour Gujranwala and
improves the customer satisfaction.

The Mandate:

Carrefour authorizes to collect the relevant data and information they have about the current
marketing strategy. It is also authorized from organization to collect data from market about
Carrefour by using the name of Carrefour.

Research Outcomes

1-Consumer Perceptional Resolution

2-Survey Awareness

3- Marketing

a. How to utilize the parking area

b. Creative GIFT GIVING Ideas
c. Promotional Activities

Research Methods
1-Marketing Survey

2-Interview with Marketing Managers

3-Survey about customer feedback

Geographical Distribution:

This study is majorly confined to Gujranwala city and areas in the vicinity of Gujranwala if needed.
 Constrains:

Time : This project should be completed by September 30,2023

Area: Gujranwala and nearby area are covered.

Deliverables:

1-Project Presentation
2- Project Report

Confidentially:
The confidentiality of the content including documents, data, concerning to client and which we
have obtained to prepare and complete this project, will be ensured.

Corporate Supervisor: Academic Supervisor:

Signature: Signature:
Deliverables:
1-Project Presentation

2- Project Report

Confidentiality:
The confidentiality of the project contents including documents, data, concerning to client and which we
have obtained to prepare and complete this project, will be ensured.

Corporate Supervisor: Academic Supervisor:

Signature: Signature: