Group Assignment 2

Week 9

Requirements

1. Language: All answer must be in English

2. Forms: Essay

3. Coverage: Session 13

4. Number of assignments: 1 section (Writing), 5 numbers, 100 points

5. Notes:

a. The file should be saved in a Word format

b. Type the answers only based on each section case (Youtube link/ essay/ multiple
choice only)

c. Some speaking/ writing assignment places the highest score in the assignment.
Please be well informed.

d. Special notes for the speaking assignment. You have to make sure that your
YouTube link is an open source (do not set as the protected link and do not delete
it until the course is ended)

e. Special notes for writing assignment. Write it in Times New Roman 12 and 1.5
line spacing and mind the originality of your work, no copy-paste and no
plagiarism.

English Professional
 A. Writing (100 Points)

You should be back to the 1 st Group Assignment in creating a startup business. Now your startup
business has already been running. To support the business, you need to make some documents:

1. Write a business proposal to win a project from the other company (40 points)
2. Write a cover letter to complete your proposal (15 points)
3. Write a letter to share an information about your new business to the targeted customers (15
points)
4. Write an inquiry email about accessing the customers data for doing a massive promotion
(15 points)
5. Write an email to respond a complaint from the customers about your product/ service (15
points)

Good Luck

‘’Recounting the struggle for a stand at the festival’’

English Professional
 1. Write a business proposal to win a project from the other company

Food processing is one of the promising business opportunities. Given that everyone
needs food. Food was originally a necessity. However, over time, the food trend has become a
desire. This is because there are many interesting and alluring food preparations to try.

Of the many food products, we will produce cookies. This pastry business is considered a
promising business and can compete with other processed foods. Moreover, we already have
various experiences in making these cookies. So this can be a very important capital for the
sustainability of our pastry business.

Business Profile :

Name : Kizuna Cake and Cookies

Owner : Kizuna
Office Address : Jalan Sukses RT. 01 RW 07 Village Makmur sentosa Sub-district
Pasti sukses, Jakarta, Indonesia
Services : Cakes and Cookies

Product :

The following are some of Kizuna Cake and Cookies production results. Sago Cake,
Nastar Cake, Kastengel Cake, Snow White Cake, Peanut Cake, and birthday cake.

Marketing strategy :

Kizuna cake and cookies have a marketing strategy, namely by making advertisements on
various types of advertising services. Especially by making banner ads and pamphlets that will
be distributed to all elements of society. That way it is expected that many tourists are interested
in using our services.

English Professional
 To overcome the intense competition with competitors, we made a breakthrough that can
be used as an extra point for this cookie business service by playing a discount system for
customers and also for people who buy in large quantities.

SWOT Analysis

1. Strengths

Kizuna cake and cookies is a cake business that targets buyers from various backgrounds. This is
our advantage because we can sincerely serve the needs and desires of potential customers from
various circles.

2. Weaknesses

We prioritize quality which causes the expiration date of our products to be quite long.

3. Opportunities

Prioritizing quality makes our business favored by many people, from the lower class to the
upper class.

4. Threats

Tight competition, but that way we will still carry the characteristics of our business and will
survive.

This the introduction of cake business planning from Kizuna cake and cookies. Hopefully all
parties can support and be actively involved in advancing a positive culinary business.

English Professional
 2. Write a cover letter to complete your proposal

Application to sell at the festival

Kizuna Cake and Cookies
Jakarta
kizunacakes@gmail
August 1, 20XX

Menebarkan cinta festival

Jakarta

Dear Sir or Madam,

With respect, through this letter I as the owner of Kizuna cake and cookies would like to
apply to open a sales stand at the festival being held. We hope to open a stand in the festival that
you are holding on August 30-31 20XX. Thank you

Respectfully yours,

Kizuna

Kizuna Cake and Cookies Owner

English Professional
 3. Write a letter to share an information about your new business to the targeted customers

Application to distribute brochures during the festival

Kizuna Cake and Cookies
Jakarta
kizunacakes@gmail
August 20, 20XX

Menebarkan cinta festival

Jakarta

Dear Sir or Madam,

Good morning, along with this letter, I as the owner of Kizuna Cakes and Cookies would
like to request permission to distribute brochures of our business and products during the
festival. Please find attached a sample of the brochure that my team will be distributing to the
visitors. Thank you

Respectfully yours,

Kizuna

Kizuna Cake and Cookies Owner

English Professional
 4. Write an inquiry email about accessing the customers data for doing a massive
promotion

Kizuna Cake and Cookies

Jakarta
kizunacakes@gmail
September 1, 20XX

Menebarkan cinta festival

Jakarta

Dear Sir or Madam,

Thank you very much for giving us the opportunity to participate in this "Menebarkan
Cinta Festival". Our products were well liked by visitors and recognized by many people.
Together with this letter, please allow me to request the contacts or emails of the sponsors
involved in this festival, with the success we achieved in this festival, we would like to make a
big promotion. Thank you.

Respectfully yours,

Kizuna

Kizuna Cake and Cookies Owner

English Professional
 5. Write an email to respond a complaint from the customers about your product/ service

Kizuna Cake and Cookies

Jakarta
kizunacakes@gmail
September 1, 20XX

Menebarkan cinta festival

Jakarta

Dear Sir or Madam,

Good afternoon, as the business owner of Kizuna cake and cookies would like to say that
if there are customers who complain about our products or business during the festival to contact
the contact listed:

E-mail : kizunacakes@gmail
Address : Jalan Sukses RT. 01 RW 07 Village Makmur sentosa Sub-district
Pasti sukses, Jakarta, Indonesia
Phone : +123-XXX-XXXX

Respectfully yours,

Kizuna

Kizuna Cake and Cookies Owner

English Professional